How to use SEO techniques to do product station

Since June 28, Baidu algorithm adjustment has changed again and again, SEO master Zac received a network interview, said: "The SEO will be more and more desalination skills, more and more attention to content." "This is a further aggravating, seor not only to endure the K station down the right and so on, but also to put the mind on the boring content of the construction (the content of the construction is often the need for time precipitation)." In fact, in the previous pattern, most of the seor always put their minds on the skills, such as the bread crumbs navigation to add keywords, the bottom of the navigation construction, the construction of video outside the chain, the classification of the chain and so on. When a leading white hat SEO most sophisticated people said that these will be more and more by the search engine dilution (we will always understand that SEO skills would not be any use), suddenly become dazed, because Seor always like to opportunistic, doing white hat work, holding a black hat mentality.

In fact, I do not agree with the Zac SEO skills of this resolute negation, SEO skills are still there, but to stand in the user's point of view, is really reasonable and practical use of the SEO skills, and so on, it is inevitable by the search engine Pro Lai, this is understandable.

To this end, in A5 webmaster nets, Cao Shu will be shortcoming some, summed up in my eyes, how to use SEO skills to do product station.

　　Product attribute definition audience groups, using keyword research to make further breakthroughs

This is a cliché theory, but the starting point has to be mentioned. If you want to sell weight loss products, it is the most intuitive embodiment of the people who want to lose weight, as the founder of profit sinks. And the use of SEO (that is, search engines) to do products, is more convenient things, through keyword tools, to find the approximate product of your keywords, such as hemorrhoids products, you should be clear what kind of words closer to the sales of products, combined with the results of keyword research, we can find the key word "hemorrhoids the best treatment drugs" is greater than Hemorrhoids medicine ", from the search index can also be seen," hemorrhoids the best treatment of drugs, "compared to" hemorrhoids drug "competition is lower (here, we do not consider the competitiveness of competitive issues), because the longer tail word, the search results of the main station less, more in the page, relatively, it is easier to achieve breakthroughs.

　　How to skillfully write the title, how to avoid the site content is irrelevant

The key words of the home page if is the long tail word "hemorrhoids best treatment medicine" as the core, in writing the title, it is necessary to "keyword Word structure + brand words" in the form of combination, and Cao Shu is not recommended to put the brand words in the front, because you are to do a product, rather than make a brand (we consider the product sales, Not to create a brand, personal webmaster first do not want to think about the future, many people know the keyword appears in the front, the weight of the more engaged, the title is often leading the theme of the site's main factors.

Because many people do not know what is the word word structure, here a relatively clear example, the same "hemorrhoids the best treatment drugs" as the core keyword, if the direct placement of keywords, is not able to achieve the inclusion of a more obvious effect, in accordance with the experience of Cao Shu, we can take this page title: " The best drugs to treat hemorrhoids + brand words ", so we can avoid the title of the problem of the accumulation of keywords, but also can include some keyword search volume. In general, such a title writing method, will let you have a list of ranking.

To avoid the irrelevant content of the website, the use of H1 and H2 tags, to do A and home keyword-related modules, in the title of the module to place your core keywords (of course, can not simply put a keyword, as far as possible), at the same time in the module title add H1 tag, you can give a clear example, the module titled " The best drugs to treat hemorrhoids ", listed in the module to <li> as a label list, of course, this is the product introduction, these list links as far as possible link to your content page (reduce the bounce rate, is the main factor behind the home page ranking).

　To construct a reasonable distribution of the subordinate columns

Products Of course can not be directly presented to the needs of users, so the conversion rate is not helpful, and on the other hand, we have to work hard to dig some of the long tail words, so that users benefit, improve conversion rate. Here to recommend the dream system, of course, I am more familiar with this, building column distribution more convenient point (forgive me for other open source system unfamiliar). Also take hemorrhoids as an example, because our home page has positioned the core keywords, in the column, we can imagine that the user has hemorrhoids, to understand how hemorrhoids are produced, what is the method of life to have what products drugs can be treated, and finally buy products, in such a thinking. We can set the distribution of columns, simple drawing a picture, so that everyone intuitively see:

　　

Hemorrhoids knowledge is the top column, then belong to the column, such distribution is the user's point of view, so the search engine spider crawling is again friendly, as long as the column to add relevant content, there will not be the so-called content and the theme of the site is irrelevant, so to speak, it is simply too relevant.

How to improve the conversion rate

Conversion rate is also the use of SEO ideas derived from the user in the simple reading of the article, often there are many doubts and puzzled. It is best to set up a customer service on the homepage of the website mainly is the message answers the user existence some to the product doubt, to the demand question and so on, this is again the good conversion rate method, does not violate the conscience the case, may act as one in this product profession expert, avoids the blunt promotion product, More is the friendly interaction and the suggestion!

Probably said the use of SEO techniques to do product station ideas, hope that some grassroots webmaster can realize that any site should be more for users to consider, do not hold a black hat in the mind to do white hat, the site is to be careful, often do things attentively need time slowly accumulation to see the good results, Don't rush to make money and fall into a sewer hole.

This article by the Hemorrhoids Small Encyclopedia (www.qszzc.com) Original presentation