How to use hotspot events for SEO to attract traffic to websites

I haven't moved my pen for a long time. I remember the last time I calmed down and wrote something. It was already half a year ago. Since I published two articles on Sina's popular Weibo via the Songsong blog last year, I have been busy with various things. Although there are also a few rough ideas in the middle, they are all impetuous things of little value. Although there are also several ideas in the middle, I want to share some ideas and new things, however, after several times of hitting the key disk, another delete key is completed.

 

In the final analysis, the human mind is floating, there are many ideas, limited energy, but busy studying this study, and ultimately nothing can be done. Today's research on SEO technologies will expire tomorrow. Last year, I studied Weibo SEO, but my Weibo was eventually dropped by Sina Weibo K, so I could not find anything. So today, we are finally able to write something that has nothing to do with technology.

What have you talked about? I think this is a very imaginary, very empty, and very ethereal topic-SEO thinking. After researching SEO for so many years, technologies are constantly being "refurbished" and are constantly failing. I remember the first half of the year, when I planned to hold a essay contest on "good SEO articles in China", I had a chance to be a guest at yuan Chuangjia, during dinner, I joked that "all SEO articles have been written by a new hand ". I think this is one of the reasons why Lu Songsong's blog has lowered the frequency of publishing technical articles. In the end, the same technology is used to change the Tang dynasty without changing the changes. In the end, a large piece of SEO spam is spread over the Internet, what we leave to our lagging friends is a question of homogeneity-how long can SEO continue to develop?

In response to this question, I mentioned in an interview with A5 last year that how long SEO can develop is not a question worth discussing. What SEO personnel really want to ask themselves is, your SEO thinking has changed. If your SEO thinking is still on the top of the keyword ranking for out-of-stock optimization, the SEO path may not be long for you. I have repeatedly stressed the concept that the highest level of SEO is not in technology, but in thinking.

Today, we can see from the title of the article that the main keyword of this article is SEO thinking, and the auxiliary word is event marketing. I spoke so much above, but I thought about how to get into today's topic for a long time. Finally, I think we should use a few examples to make it more practical. The topic of this article is as follows:

1. Clarify SEO intent and make rational use of hotspot events for the purpose

Clear SEO intent

There are many people doing SEO. Whether it is a company or an individual, the ultimate goal is to make money. We will not discuss this direction for the time being. What SEO personnel must be clear about is how to quantify and phase their SEO work processes. To separate the time span, you must specify the effect or purpose of your SEO work at a certain stage. For example, we will differentiate the major objective of making money by SEO in stages. Roughly divided into brand promotion-keyword ranking-brand public relations-conversion and so on. It is very difficult to promote the brand as a new product or website, but there are also many methods. Of course, today we will not give an example of each method. We should select one of the most SEO-related methods to illustrate this point.

This example starts with the SEO Research Association network I created. At that time, Tang of A5, I sent a project domain name that I had already filed for and was about to be stranded. Later, due to the elimination of filing procedures, record filing procedures, and other procedures, the delay was relatively long, therefore, I prepared to register the domain name seoxiehui.cn in July (which was used all the time later) and publish the website in July. After the website is launched, it has encountered many problems, one of which is brand promotion. SEO websites have been flooded. How can so many SEO websites promote the brand, it became the first problem I encountered. First of all, I set the brand keyword "SEO Research Association" to Baidu first. This is not very difficult, because it is easy to do it because it is not an industry term. However, it is useless and there is no traffic. No one knows the name and it is useless.

Target user groups

As a result, I first positioned my website user group. First, the website directly faces SEO practitioners or learners. Second, the target customers are personal Webmasters. In addition, potential customers are a series of Internet-related personnel engaged in online marketing or e-commerce. After the analysis, I found that these people cannot do without searching for various reasons and cannot do without keyword analysis.

Select promotion portal

After a long time, I decided to start with the Baidu Index. The Baidu Index of the word "SEO Research Association" is derived from the following reasons. First, when I want the target user to search for the word "SEO", the word "SEO Research Association" appears in the Baidu drop-down box. Second, when Internet users are searching for the word "SEO", the word "SEO Research Association" appears in Baidu's related searches. In addition, most of my target user groups are using Webmaster Tools for query and keyword mining to analyze their own businesses and websites. SEO personnel with a certain degree of Foundation know that the three factors mentioned above cannot be separated from one thing, that is, Baidu Index. As long as I can bring up the Baidu Index of my website brand words, the above three questions will continue to be solved.

Lock promotion subject

Another problem emerged. I didn't have a tool to soften the Baidu Index, but I was looking for someone to brush and spend money. I did not have a lot of water troops using AI, and even I wouldn't do it for free. What should I do? After observation, I found several hot events were quite popular at that time. I put my goal on these hot events, but I had a lot to worry about when I chose the hot events. I also analyzed whether many users' psychological behaviors and events were suitable for me. After the analysis, I locked an event: check the room network.

Analyze theme value

I don't know whether or not I still remember the "check out the House network" event on the Internet at the end of last year. The reason why I chose this incident was that after the website was launched, many couples who were not in the family sought this website to find out if their partners had betrayed themselves. Soon after, the website was closed by relevant departments. This is the end of the article. Many people with delayed messages cannot find the website. However, the suspicion of the other side of the heart has been delayed, the more you can not find it, the more you search everywhere. PS: although, from the perspective of personal morality, I don't want them to find this website, because everyone knows that there are some things that can be done without investigation, and they will collapse after a thorough investigation. In this way, the number of families will face a split, and the number of children will become single-parent. At that time, some people who were eager to download the data from the website may accidentally break a family if they find these netizens. In this way, it is better for me to kindly help you to make up for it. Haha!

So I planned a post and published it to Tianya Forum. The post almost introduced this hot event. At the end of the article, I noted that I can find the information of Kaifang on a website called SEO Research Association. The time when the post was sent out one day, I counted the traffic discovery, daily IP8000, PV27000. This is an astronomical data for a personal website that was just created for a month or two. However, this data is not what I want. What I want is the Baidu Index. When I looked at the source keywords, I found that most of them came from "SEO Research Association" and "SEO Research Association. After a few days, I checked the Baidu Index and found that the Baidu Index has appeared, and the maximum value is 6000 in a day. (We all know that Baidu Index has a threshold for new words. When you break this threshold, it will appear. As long as it appears, even if there are only a few people searching every day, it will not disappear ). As a result, my goal was achieved. Search for SEO during that time, no matter in the Baidu drop-down box or in the relevant search, will appear in the SEO Research Association Network, the webmaster's home keyword mining tool also appears, and arranged very high.

The above is the first case I shared, clarifying SEO intent, using hot events and SEO thinking to achieve SEO goals.

II. Use SEO thinking to obtain massive network traffic

As a webmaster, it is difficult to obtain a large volume of traffic. It is a topic that many webmasters often cannot understand how to obtain a large volume of traffic from a blog or personal website without a brand or clear positioning. Every day, we talk about how to get traffic. But in fact, in this industry, the proportion of personal blogs and website IP addresses per day is very small. If you can access the blog like Lu Songsong, let alone.

Then, how can grassroots webmasters obtain massive traffic. The quickest way is to use your SEO thinking and use network hotspot events to get the traffic that your blog cannot reach within one week. When talking about this, some people may ask that all the major media outlets are sending hot events, and personal websites are not ranked in the rankings. It is also nonsense to obtain traffic. Therefore, how to select hot events is the focus of this section. The following are some selection criteria for your reference:

1. Select hot events that are not followed by large websites and are not published by small websites;

2. Select hot events with no commercial value but user needs;

3. Select a hotspot event that is required by a local user and is not understood by the public;

4. Select hot events that have a long thermal cycle and users' needs;

5. Identify websites and screen industry hotspots.

When you see the preceding points, someone may start to ask questions. According to what you wrote above, nothing can be selected. Is it a hot spot? Well, let's start with a case:

Exploitation event: What should I do if Google cannot open it?
I think SEO personnel will certainly know that Google cannot open this issue. Maybe Google doesn't know when it cannot be opened by an ordinary netizen, because Baidu is enough for him. As SEO personnel or professional Internet practitioners, although Baidu is usually used more often, Google is still using it from time to time. Therefore, if you do not know this, you can skip this case.

At that time, after Google couldn't open it, Google did not respond to any reason because the government did not publish any statements. Therefore, for major portal news websites, such unknown reasons will avoid reporting. In addition, Google has been out of China for so long and has a low market share in China. In addition to the use of foreign trade and professional technology, ordinary people will not pay attention to this. As a result, large websites do not need to spend any effort on this matter. However, in fact, some professional users or some companies are still using Google-related products, such as Gmail, Google analytics, and Google Calendar. In addition, in some fields, Google is not used occasionally, but must be used. For example, many domestic websites with high traffic are using GA statistics. However, if Google cannot open the website, a lot of data may not be available. If it is a website background traffic statistician, this is a pressing problem and must be solved.

At that time, since there were no reports from large websites, there was no place for small websites to repost them. As a result, I think although Google accounts for a small proportion in the Chinese market, this part of the traffic is spread to individual websites, which is astronomical. So I immediately arranged for someone (because I joined many friends in the later development of the SEO Research Association network, but I was not alone) to write a report about Google's failure. After the message is sent, there will be thousands of traffic on the first day. However, this value is not ideal as a purposeful article. It is estimated that many people do not care about this and do not search for relevant content. They only search for relevant information online when they find that Google is unavailable, and cannot be opened. At that time, I thought Google couldn't open it, but it was definitely not a problem that could be solved in one day or two. (Sure enough)

After several days, I analyzed the source search keywords of this article. Some of them found that they searched for keywords such as "what can't be opened by google" and "Why cannot't be opened by google", and the proportion in the future is growing. It is enough to explain that many users have encountered difficulties, which have not been solved in many articles on the Internet. Or, but not using SEO thinking, it is difficult for users to find. So I immediately arranged for someone to write an article titled Why Google cannot open recently and how to solve it.

 

In a week, this article has already reached more than 20 thousand. Later, due to the increasing number of people publishing websites, some website traffic was divided and the traffic was reduced day by day, but there was still a lot of traffic every day. Currently, more than 40 thousand million reading is supported. Considering that Baidu takes care of the ranking of the latest articles, the search users for this part of traffic not only increase but also increase, and there are also a lot of search keywords. So I wrote several articles about other related keywords. Although there is not much traffic in the previous article, each article has tens of thousands.

 

The reason for choosing this case is that this case can be used to explain the tips for selecting hot events. However, we still need to remind you that you must be clear about what your website is doing. After reading these cases, you cannot find any hot spots. The following is a reference on the Internet to explain why this reminder is required:

To filter hotspot events, you must first select the proper direction. Some webmasters only read the hot spots and then process or create articles, ignoring the relevance with their websites. First of all, if such articles appear on websites in large numbers, it will inevitably reduce the core topic of the website after a long time. The final result is that the search engine does not know your development direction, you cannot give enough positioning on keywords. Although some traffic has been obtained for a short time, if the supplement of "hot events" is lost once a day, the traffic will decline with the daily traffic, and users cannot be kept, multiple keywords may have disappeared. Therefore, the selection of keywords must be in line with the development field of your website. Selecting hotspot events suitable for your own domain makes it easier to enhance the industry value of your website.

After reading the above case, some friends may have begun to ask questions. What is the use of traffic without commercial value? Next, let's talk about the third point.

3. How to use idle website traffic

Similarly, SEO is used to make money. Perhaps it is not difficult to obtain the massive traffic through the above method, but even if the traffic is obtained, converting the traffic into RMB is a bottleneck. For many webmasters, the only website traffic is a consortium advertisement. In addition, what should I do if these website traffic cannot be changed to RMB? We can't waste the hard-earned traffic. No. So what should we do? Go to the topic of this section.

Since the advent of the media marketing era for a long time, several typical organizations have tasted the sweetness of "enclosure" marketing. As a result, other organizations began to follow suit and put target users in their own circles. In the recent period, webmasters and bloggers began to circle the land. As a result, when I was a child, the QQ group that had been tired of playing had already become popular again. Why do you use the QQ group to circle the place, because the QQ group is like a container and a storage warehouse, it can put your target users into this container, when you use it, you can find these people in the fastest time. When you don't need them, they don't take up your resources or financial resources. Moreover, various QQ group-sending software is becoming more and more intelligent. As long as you have enough QQ group members, you can freely push advertisement information through private chat. This is why the QQ group that is about to be forgotten is revived. Of course, there are still a lot of its usefulness. Tencent opened the Tencent class, which is directly connected to the QQ group. From these aspects, we can see that Tencent has restarted its emphasis on the QQ group.

So what we need to do is to convert the unused website traffic that is not RMB into a place for enclosure. Next, let's talk about the above example. At that time, many people couldn't open Google and sought solutions everywhere. Later, our team collected some wall flip software on the Internet to quickly open Google. As a result, a Google QQ group was created to upload the Wall flip tool to the group file and edit the group number into those articles with tens of thousands of traffic. In a few days, the QQ group of one thousand people quickly filled up, and then opened a second group, with people increasing every day.

Some people may continue to ask what is the significance of these messy circles. Okay, let's make a simple analysis again. As mentioned above, people who use Google are either engaged in foreign trade or Internet professionals. As a SEO engineer, these people talk about the Internet and potential customers for you. Instead of setting up a group to attract people everywhere, you should place a group number for them to add. Although some people may leave the group after downloading what they want, they leave the group every day. What they leave is equivalent to automatically filtering potential customers for you. Even if it is not a potential customer, it is also a channel to expand the network of contacts. It must be said by the group owner, you know.

Conclusion:

When I finish this article overnight, some people may make bricks and follow suit. I can accept it as well. The hope of doing so can help you. In other words, SEO will never perish, unless people's search habits perish. Literally, SEO is the meaning of search engine optimization, but SEO has evolved to this day, your thinking cannot follow the literal meaning. Divergent SEO thinking, search engine optimization to search optimization, search and SEO. Why do we say this, because SEO was initially used to rank search engines, and SEO is used to rank search engines in a concise sense. In this case, even if the form of a search engine changes one day, the search behavior can only be enhanced and cannot be eliminated in the future when the Internet information grows. In this case, no matter which search platform is a program, it is a program. In this case, there are algorithms. In this case, there are rules and vulnerabilities. Therefore, if your SEO thinking is not open, please do not ask questions about SEO, there is no development prospects, because SEO is dead for you.

Finally, due to space issues, you can only write them here. However, there are many cases of this type. An article that is too long will fatigue readers. In fact, this article has made readers very hard.