In detail 360buy internal structure Series SEO imperfect article (2)

Some time ago wrote a "detailed 360buy internal structure series-SEO imperfect article (1)", introduced a bit 360buy, not perfect, the following author to write the first part, further explore the imperfect part of SEO, although not perfect, But there are some that are really helpful to users.

　3 The content of the Regional Product Classification page is duplicated

I believe a lot of friends after shopping in Jingdong, will always be after the purchase of the east of the record directly to the area of the page, and the realization of the user experience the most perfect explanation, but, for SEO, there is a certain inappropriate, specifically as follows, We selected two notebook provinces in Zhejiang and Tianjin page, screenshot below;

　　

The page similarity of the above figure reached 99%

From this picture, we can see that these two URLs are basically set to be the same, and through the word Detection tool, the similarity to break through 80%, the article page repeat read too high, for SEO, this is a flaw, after all, in the east of Beijing, a city corresponding is more product classification, The corresponding product URL is different, this is to let the SEO into the constant classification page of the same more situation. Not friendly to SEO

Although for SEO is not friendly, but for the user is more helpful, because after all spiders are spiders, not i the most real users, this is the place we must see, in the eyes of the user interface is so, the author enumerates a comparison chart, as shown below;

　　

Where the difference lies

For each item, according to the area shows the availability of inventory, so that a region of customers can better see this product Yu Cun information, this is not the spider can experience, because spiders will not go to experience shopping process, but the user, such a small change can let experience improve a large section, relative to SEO, The user experience, Jing Dong did it.

Conclusion: From this point, we can see that we usually say that the SEO, if standing in the user experience angle, these are completely can be ignored, after all, the design of the program should be to the user experience in the direction of the future, and if we use the SEO method, so that these repeated pages of a large number of disappeared, Then some specific areas of users see, think you can buy, click in but found no goods, this is not the user's deception it? If you choose, will you choose to experience it or SEO?

　4 Search Page's SEO foundation settings are not in place

The author searches "Notebook", then adjusts the various attribute parameters of the notebook, observes the foundation setting of the SEO again, obtains the following figure;

　　

Many times, search is one of the main points we can easily ignore, after all, the independence of the search function requires more energy to maintain, and some classification page settings, the search interface appears a variety of parameters itself is a difficult thing to control, so here, it will be all kinds of related parameters are put into the top, After all, every search friend wants to see is not the title,description,keywords and so on, he is finally hoping to find the products they want, so here, although Jingdong search base SEO and not too involved, But in the interface but give users the largest parametric hints, this hint is also set for the user experience, the following look at other sites, such as Dangdang's interface as shown below

　　

What you can see from this picture is that Dangdang's judgment search keyword is not very accurate, and when you choose the classification can ultimately give you the relevance of the hint, and the east of the correlation hint will be more accurate, in this point, the user Experience Jing Dong again wins a raise, although the SEO does not give the force, But the search function gives the user the most accurate hints, which is a very important value.

Summary: In fact, in many cases, we set up SEO in the beginning should be based on the user experience, and if you can not do so, you should consider what users need? What to do to use the user to retain, on your site is not a spider shopping, but the user, When you put the user's experience in the first place, this is the most important thing to consider, for example, those search pages, you can try to think about, spiders do not have access to the portal, and users can manually enter these keywords, and then get the search results, then we can maximize the matching search keyword, search in the Jingdong " Iphoen ", the result is the" iphone "results, is I this truth, you should be a small user input error to pay, this is the user experience, the deepest part, and in the SEO, but the spider on one side, with the best entrance to feed it can.

5 SEO is not in place, 404 pages have been 302 jump

Here, pointed out that the Beijing-East SEO, oneself feel not in place, that is 404 page 302 jump to the homepage, in the author's interview process, carried to the search page, then try to enter an error URL in the search page, as shown by the tool detection results are, as shown:

　　

The image above shows that the this URL is 302 jump, the address of the jump is Jingdong home, this may let search engines think that all the search error page is there, then the error page can be countless URLs, then these URL302 after all are to search engine existence, and jump to the home page , is more for the home page weight of a dilution, this is a very incorrect way of SEO, in this point out, but also hope that friends do you a lot of communication, remember before and a friend to discuss the wrong URL settings problem, and finally got 404 pages best return 404 information. Instead of other states.

About 360buy of internal structure series-SEO not perfect chapter, wrote here, hope that friends can analyze some well-known sites, make a different site, please look forward to the next 360buy series of articles, create a department of the most comprehensive knowledge sharing, graduate design webmaster, http:// www.jpbysj.com/, make the website expensive in careful bar.