Information map: High quality website content is critical to SEO

Since the Google promotion of the new search rankings algorithm "Panda", many of the rankings of the site performance is not as big as before. Some travel websites reflect that "panda" algorithm makes their search results very bad, in the fight against "content farm" but also caused a very serious "accidental injury." Google says an important goal of the new algorithm is "to show more opportunities for sites that create original, high-quality content". Correspondingly, Google has adjusted its definition of "quality content sites".

There are many indications that content is critical to SEO. Some of the previous SEO "small tricks" has been difficult to get a better ranking on Google, how to create quality content has become a network marketing practitioners should consider the problem. Content Marketing Media Brafton recently produced a large information map, with a lot of data and information to show this new trend, worthy of reference.

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Summary of Information

1. The impact of the "panda" algorithm is becoming increasingly apparent

February 24 this year, Google began testing the "Panda" algorithm. In less than a year's time, the panda algorithm has undergone 6 important updates. As the panda algorithm continues to be tested and updated, keywords related to quality content are growing rapidly, from 132 at the end of last year to 355 now, at a growth rate of more than 150%. What's more, the "landing pages" of business sites with quality content, the often-updated blogs and Twitter have grown extremely fast in Google's natural flow, making them better ranked.

2. Create social content is also SEO, content also become more "socialized"

The "socialization" factor is becoming an important criterion for measuring "valuable content". That's what Bing does, and they use Facebook's "likes" as a sort of sign for logged-in users. Google has also put words, the google+1 button on the role of the rankings will be larger. Tweets posted by Twitter users are also a shortcut to Google's content indexing. The data can be more descriptive of the problem. As much as 27 million of the content is shared on the web every day, more than 20% of the social information has links to content, and 60% of the shared content refers directly to the name of the brand and product.

3. Brand Effect

The brand can convey a good story, and the story is inseparable from the support of the content. According to the survey, 50% of consumers tend to click on links to brands that often appear in search results. When asked if "Google will add weight to the search results for the brand," said Matt Cutts, head of Google's anti-spam content team, "If you want to build a great site, you should first become authoritative in that area."

4. Content is changing search and user

The content itself is also affecting the way the search is sorted and the choice of consumers. 52% of consumers said their buying decisions were influenced by blogs, while 57% of marketers recruited new customers via blogs. 60% of business strategists say that brand content is a big help for their product decisions, and that 61% of consumers tend to buy products or services from businesses that offer customer content. 42% of consumers determine the potential shopper by browsing related articles or blog content. The fashion consumer industry, which emphasizes personal experience, also has about 20% of consumers shopping according to the content of the blogs retrieved by the search engine.

The "content is king" trend is gaining more and more marketers ' approval. 92% of marketers believe that the "content creation" strategy for SEO "very effective" or "have a certain role." In the details, 50% of marketers think that the form of Web pages is more effective for SEO, and 40% of marketers think the "white paper" on the business organization's own profile is more significant for SEO. But one thing is certain, future marketers will further expand the content-building investment. It is predicted that this figure will reach an astonishing 12.5 billion dollars!

The new trend of SEO has been clear, create "unique value content", Are you ready?