Internet product design: From SMS to look at product design

Article Description: look at product design from mobile short message.

Today, I received a mobile short message, which reads as follows:

Dear Dynamic Zone Customers, as of March 10, your customer m value is 947 points. PC Login jf.10086.cn or mobile phone landing wap.jf.10086.cn free to enjoy the points mall "99 points of value grab" activities; March 31 before 15:00 daily specials 99M value, the number of special gifts Limited, first-hand-first!

This short message is meant to be clear--to rob something and use the M value. But the lack of consideration and design.

1 the message is long. There are at least 85 words, not punctuation, do not think that everyone is using a large screen mobile phone, or a lot of people using small screen mobile phones, mobile phone scrolling is a painful thing.

2 more content. Dense pile, read up the difficulty, the theme is not prominent, may be as pure advertising message directly deleted or ignored. The theme of this message should be "9 points for the value of the redemption."

32 websites. Really need to tell the user that there are two sites can redeem points?

4 Improper title. You go to the store counter, the salesman said "Hello, customer", how do you feel? The customer is actually an internal language and the customer has its own name. It is not difficult to achieve technology. In this message, really need to say the identity of the user?

5 use words to repeat, improper. "Login" and "Landing", the general user is not understand these, with "access" on it. "Afternoon" and "15:00", the latter has the meaning of the afternoon, the 24-hour system requires user conversion. "Special" and "special", what is the difference? And not a concept. What is a PC? What is the customer m value?

Very good products, because the lack of careful preparation, become fragmented, completely does not reflect China Mobile's atmosphere and business. However, the Chinese mobile site is simply ...

The trial modification is as follows:

Free to enjoy the points mall "99 points of Value grab" Activities! March 31, every day 3 o'clock in the afternoon special gift 99M value, the number is limited, the first Exchange first! Mall Web site jf.10086.cn. You currently have a 947M value.