Interview 11th: How I use SEO technology to maximize benefits and entrepreneurship

Interview Guest: Ma Haibin

Guest Material: SEO expert, River Lake person feather teacher

Interview Date: Thursday night 8:30

Interview title: "How I use SEO technology to maximize benefits and entrepreneurship"

Content outline:

One, SEO how to maximize profits and benefits

Second, how to do the appropriate SEO

Third, how to use SEO technology to start a business and my entrepreneurial experience

Ma Haibin: Everyone good evening, the day to seek health, evening map development, so late struggle front is our webmaster friends; Thank you for your time. It is a great honor to have the opportunity to share some of my knowledge of SEO with you, to learn together in the interaction, to wipe out some of the sparks of thought, and thank you for giving the interview to host such a good platform for the internet, for the electric business, for the optimization of development, thank you!

Moderator Yu Yu: Today we are all to SEO how to maximize profits and benefits. More interested, then please MA teacher first explain how to profit and maximize the benefits of SEO?

Ma Haibin: Many friends in the group are personal webmaster, or engaged in SEO, engaged in the Internet, the elite talent, we so hard to strive for one of the reasons is definitely want to achieve self-worth through it, and make money. Stationmaster profit Way has a lot of, I am today mainly combine SEO, or say from SEO angle, the different type of site, the scale how to profit, or will profit maximization.

Ma Haibin: First of all, I put the way of profitability 3 major types: 1, the lower level to make flow and information. 2, middle-level do product sales. 3, the upper layer to do the platform circle.

First from the contact of everyone, but also the most popular advertising alliance to talk about. Put some small ad league, CPA,CPM,CPC ads, such as Google AdSense, Baidu Advertising Alliance. Why say this is the lower level, because it is difficult to big, but suitable for the first individual webmaster to operate. itself Advertising Alliance is to let small enterprises good advertising, small adsense can be profitable. Among them, like the current domestic window price of 4 Yuan/1000PV, our team often joked: "You are a window of the promise." On the one hand, it is difficult to make the profit way, on the other hand, the window is not good for the user experience, not suitable for the development of the site.

If you do this kind of site SEO, you can from the following 3 points of concern: 1, site content. Content determines the number of clicks on the ads, display times, click on the unit price and profit directly linked to the factors. 2, you must choose the key words to retrieve a large amount. If you do not search the key words, even if you rank first, the same can not maximize the benefits. 3, can be introduced through Third-party platform for traffic, such as Baidu know, SNS community, Baidu Bar, and even many people like through a certain amount of deception to obtain traffic.

The 2nd is also suitable for personal webmaster Profit way: Taobao guest. Taobao customer site optimization, must focus on 2 points: 1, for Taobao Guest site relatively simple, maintenance costs are very low characteristics, you can do a few more stations, but each station's goal, theme, keyword must be accurate. 2, this site is mainly concentrated in the home page rankings, so SEO must have the sense to go home to guide the weight relative to the page ranking is more difficult to operate, but also outweigh the cost, low performance. Therefore, the proposal: keyword selection precision, more from the nature of marketing to expand and think of keywords; do more stations, eggs do not put in the same basket.

In this way the flow of gold content is high, conversion rate can be upgraded up, naturally you can make more money.

Second, the 3rd way: Use SEO in Third-party platform information profitability. This way, I'll give you an example. I'm a buddy. (a) He has a friend (B) a factory is opened in Yiwu; Because of the demand for Yiwu factories is very large, employment panic, often not people, and a is in other provinces, he used net, 58 city and other platforms in their region to send recruitment information. Soon collected a large number of workers want to enter the factory information, through this way to operate only 1 months, the profit is over million.

Why a can make money? is because he does SEO, know these platforms do information promotion effect is good, that is, he reasonable use some platform weight high, long tail keyword ranking strong effect to profit.

Moderator: What is the essence of SEO site optimization, what needs to be done to improve the weight of the site?

Ma Haibin: The Essence of SEO optimization is in its definition. I give you a Baidu official to give the definition of SEO

Moderator: Yes

　　

Ma Haibin: Let's look at the above section of Blue bold content. 1, SEO to the search engine to the rules of the game to operate, to long. 2, SEO purpose is to increase the core value of the site, so to win the content, our team All SEO personnel are updated from the content to do, will be able to control the text, and then start SEO. 3, the site structure in the station optimization accounted for a large proportion, with the construction of the chain can be done seo.

Well, the last question I add, these years to optimize so the site down the sentiment is: do a good job of the details, the basis to play well is the best optimization; do not make the SEO mystery also do not demonize.

Moderator: How to do suitable for their own SEO it?

Ma Haibin: Do suitable for their own SEO; this is my central idea of optimization, there are major stations of the optimization strategy, station has a small station SEO skills, people of different personalities, different background resources of the optimization techniques are the difference.

For example: Big stations, using the 2-level domain name operation, can maximize the optimization effect.

Moderator: Where is the station?

Ma Haibin: Small site should use more directory form, to inherit the weight of the main domain name to optimize the second-level target keywords.

Moderator: That SEO is how to determine the key words?

Ma Haibin: In fact, everyone on this question is not how to determine the main keyword, because the content is there, it is easy to find the main keyword.

Moderator: Yes

Ma Haibin: Most of the time you come across a more common problem is how to determine the relationship between the main keyword and the long tail keyword. Often there will be the main keyword ranking, but the long tail keyword must not respond, or the opposite extreme.

Moderator: Determine how the main keyword reference data?

Ma Haibin: There are more confused everyone is often a site appears internal friction, we generally determine the main keyword is the most prerequisite site requirements. For example, if I were zhongguancun, that my main words must be "mobile phone" "Mobile Forum" "Mobile test", etc., but if I am an apple agent, then my main keyword will be around the "Apple phone" "iphone" and so on, although the latter search volume and other data are weaker than the former, But that's the best keyword for me.

Ma Haibin: Add, in turn, even if I do the phone first, I can sell the apple, you want to buy a Nokia to smash walnuts, I can do nothing.

Moderator: Haha, teacher Ma is really humorous.

Moderator: SEO and sem What is the difference between the optimization of a website is to do SEO or sem?

Ma Haibin: SEO and SEM is a subset of the relationship between the parent set, SEM remove to consider from the search engine traffic, there are ranked outside, but also need to combine the site to do user experience, consider the conversion rate of the road. SEM is an inevitable trend, playing a most popular analogy, 2000 when we feel that HTML is a technology, now, HTML that is the basis for the program is certainly asp,php,jsp,. NET and so on, this is the relation of Seo-sem.

Moderator: Ma teacher, how to use SEO technology entrepreneurship and my entrepreneurial experience, SEO expert Ma Haibin microblogging address http://t.qq.com/yumaoge.

Ma Haibin: Combine a few elementary school textbook story, say my own entrepreneurial experience.

1, the earliest time, I was done through yy SEO training lectures, sharing, as well as soft text to promote the aggregation line of the people, the most time a night yy trainees, this process let me know a lot of Internet elite, at the same time through mutual sharing let the technology a deeper grasp.

2, regional SEO, Offline SEO gathering to find the reality of the opportunity. I have been in Hangzhou, Hangzhou seo this keyword has been ranked first 1 years, and we have a lot of Hangzhou seoer peers, often parties, often chat, this process slowly from the line to the line to build a team.

3, set up a team, I just say a little, I guess a lot of friends want to build SEO team. Little goats and chickens make friends. The chick asked the little goat to eat the worm. The little Goat said, thank you! I don't eat bugs. "Little goats and kittens make friends. The kitten asked the little goat to eat fish. The little Goat said, thank you! I don't eat fish. "Little goats and puppies make friends." The puppy asked the little goat to eat the bone. The little Goat said, thank you! I don't eat bones. "Little goats and calves make friends." The calf asked the little goat to eat the grass. The little goat said: "My mother, finally eat a mouthful of grass" small goats and calves eat grass together.

A story of a primary school textbook: A small goat to find a friend, that is to find and your goal is the same, like to eat grass friends, partners.

4, crows drink water, we all know, but also to find can let you drink water stone This time the stone is your friend, help you strength.

5, my surname is Ma, the last story is a pony crossing the river; everything is to try for yourself, to practice the truth. Now set up a Hangzhou Hung Search Network Technology Co., Ltd., also has its own technical team, I am proud of our team.

Moderator: Ma teacher also has a problem oh how to be good to add a site outside the chain?

Ma Haibin: How to add a Web site to the outside chain? There are 3 carriages in the outer chain construction.

1, resources. For example, our team has Baidu to know the administrator account, Baidu Encyclopedia of the Administrator account; You say it's not easy for me to make an outside chain? 2, material. Good outside the chain can not be xx+ domain name so hair, this must be deleted; Do well outside the chain must have good material to match. To give a forum, you have to be prepared to meet the topic of this forum post content, with links on the relatively simple. 3, executive power. The front 2 is the preparation work, the Executive force is lets our goal to carry out, first does the quantity, then does the quality.

Optimization is really not difficult, is that these details, the details in place, the effect is coming.

Moderator: OK, thanks for the teacher's answer. Next question: Brand site SEO how to do suitable for their own SEO optimization?

Ma Haibin: Brand site seo, like we have to do a clothing platform optimization, to help its women's wear, menswear, children and other aspects of the optimization of more than 500 brand name to Baidu home

Brand Site If the brand publicity, then to the home page, channel pages, especially the optimization of the internal pages from the publicity to consider the relative optimization of brand name is not very difficult, but need to do a good user experience, in brand marketing, Word-of-mouth and user evaluation than SEO more important.

Moderator: One last question. Remember the feather brother before is to do the medical SEO, I am more worship, hehe, this time Baidu search SEO and cancer hospital, have appeared such a situation. Ask under Medical SEO future Road How will develop, and Baidu more and more grim situation feather brother talk about the direction of SEO industry.

Ma Haibin: Oh, I do not do before the medical SEO, but now there is medical optimization project cooperation. Medical SEO will be more and more refined, such as my cooperation with the hospital, their network team has about 50 people, on the light and my cooperation will be 6 digits of the amount, why they have someone, but also to spend money on me I think more reason is we do more refinement, in fact, the contents of the screenshot just now is a good thing.

Fortunately such a few: 1, the market is more and more standardized, let me know to do long-term SEO must use white hat technique.

2, Baidu such adjustments, seems to have an impact on you, but it is also to clear your opponents, as long as you are regular rules, people have no I have, people have me strong, people strong I change, can always lead others.

3, refinement, refinement, refinement in fine-tuning. Like the medical network team have bidding group, optimization Group, edit group, extrapolation Group, Technical Group, Information Group, business group, etc. this refinement of the situation in other industries are very rare, so require us to SEO professionals more refined and comprehensive professional skills. Slowly, it will return to our first topic, your profit will be maximized.

Finished, thank you!

Moderator: Thank you, thank you MA teacher! Today, I am very grateful to SEO experts Ma Haibin can bring us so much to share, we learned a lot of things, I hope that we can again thank Ma Haibin's presence. Horse teacher today for us to explain very much, presumably we have learned a lot.

Ma Haibin: Oh, I am also very happy to communicate with you, some other SEO aspects can see my blog http://www.mahaibin.org

Moderator: The question of netizens-how can you be a master of words?

Ma Haibin: Ask yourself, your article text really can give the reader to help, this is the most basic word master. Now many people in order to SEO and SEO, in order to fake original and false original, the article is fragmented.

Sichuan Panzhihua Mountain Eagle: domain name on the impact of SEO?

Ma Haibin: Sichuan Panzhihua Mountain Eagle, hello, raise the station is actually to raise the domain name, domain name is very important. Site procedures can be changed, the interface can be changed, directories and URLs can be exchanged, but you changed the domain name is to start again.

Hangzhou-A Tong SEO: to share the ability to master the text

Ma Haibin: The method is as follows: 1 write, 2 write oneself to read again; 3 Find your friend to show you again, 4 points out 1 or more than 1 of the advantages, 5 adhere to more than 1 months. Will master the text, will do the keyword.

Hangzhou-A Tong seo: Get a Good article and work time conflict ah wood time.

Name Sea spread-Network marketing service provider: We are now to control the text, I feel more look at the end of the Earth and Mop home page posts, you can learn a lot. To control the feeling of the word has three realms: first, the text is too poor to look down, second, to reach the level of journalists, very news; third, to reach the level of experts, with journalistic and inflammatory.

Moderator: Our interview is here today, thank you MA teacher.

Ma Haibin: Thank you.

This article first A5 and feather blog, the original address: http://www.mahaibin.org/seo/1818.html, I hope you can enjoy.