It is important to master the balance between SEO and website content

SEO and content in a very subtle relationship. Look at the Internet industry, SEO excellent site A lot, but really said it content good, estimated even if the site itself is not dare to assert. A lot of SEO good site, when clicked after a kind of being cheated feeling, came the first time will not go to the second time. The content is good, the author has seen many websites, the PR is also high, but did not have the SEO, this website manages very long time, in the Internet trace is very few, even then discovers has the encounter feeling.

From the traffic point of view, SEO and content in a very delicate state. SEO can attract more new visitors, but if the content is not good, the site will continue to linger with new netizens, netizens have no sense of belonging, in a kind of erratic state, can only brief operation. Content good site, ignore SEO, even if you may have a group of loyal users, but the same loss. To know the search engine is just a tool, it will not also not be able to discriminate your site content than other SEO articles more gold, but SEO articles through the technical layout more can get search engine favor. Moreover the Netizen changeful, today likes your website, remembers your website, but does not guarantee, that day began to forget. People are all the same, and forgetful. A "lonely purdah" site, it is easy to be outside a variety of "tan chest Show back" site defeated.

　The author summarizes SEO and website content can use the following relations to describe .

Direct ratio: SEO and content can help each other, SEO can help users find relevant content faster, content can help SEO improve rankings and included.

Inverse ratio: SEO excessive test content becomes unsightly, content completely regardless of SEO will lead to too little included.

How to make content and SEO to achieve balance, in a proportional relationship healthy development for a website is important.

Before reaching equilibrium, there is a concept that a website operator must understand first-what is a good website? There are many definitions of good websites. Different people have different angles, some people think that can make money is a good site, high traffic is a good site. Can make money, maybe he is a garbage station, just hang a lot of ads. High flow, perhaps the introduction of * * information. From the perspective of SEO and content, a good site, the premise must be good content. People who come to the site can gain by content and get what they want through the site's products faster. Simply put, the site content is beneficial to the user. There is a "good content" this premise, do SEO has a real meaning.

The good content may be the information class, may be the commodity, may be the brand, although the goal is different, but the essence is same. Are the search engine users want, since all is "want content", then how to define what is better? Search engines have their own way of judging, such as preference for originality. One thing we can be sure of is that search engines do not have ideas, search causes feel good, and the sites that are in front of them are not really good for users. Just like Jingjia rankings, sem and SEO are in a very awkward relationship. SEO in the search engine seems to be cheating, Jingjia rankings in SEO seems to be cheating. You use SEO to put the site in front, is it really better than using Jingjia rankings of the site? No one seoer dare bombast. After all, others can Jingjia rankings, first of all prove that the site has the financial resources, the most basic guarantee is the strength.

So the content is really good, should from the user's own point of view to judge. What means should the site operator use to determine which content is better for the user?

1, the appearance of law. By observing the site surface to guess those content is better for the user. For example, the click Rate is high and the article is commented on more.

2, the summary of the law. Through the background of the Web site statistics, from the Browse volume, page click Map and other data to summarize the law.

3. The law of investigation. Interact with netizens, ask netizens, or make questionnaires.

　　After good content, SEO can be from the following several aspects to assist search engine collection and improve the rankings:

One, inside the chain arrangement. The content through the internal link in the way evenly distributed in every corner of the site, search engine better find the content of the site.

Second, the keyword layout. In the article uniform layout needs to promote the keyword, use bold, use the objective tone of writing and words best in more than 500 words.

Third, external links. The benefits of external links do not have to say more than the author, there are external links can basically say that there is everything.

Strictly speaking, good content includes letting users find what they want more quickly. That is to say good content basically includes certain SEO skill, let content also know to sell content.