Not to user demand for the purpose of SEO are bullying

around May 4, Baidu carried out a large-scale algorithm upgrades and updates, every time Baidu algorithm upgrade will die part of the site, will also let a part of the SEO site has been constantly learning in front of the line, The reason for the death is that they did not keep up with the current search engine algorithm trend is still immersed in the previous generation of algorithms or has been using the method of cheating, and the rise of the site is constantly learning to constantly consider the user eventually to repair the fruition. A lot of SEO this time also will appear confused, every day to emphasize the user experience, our thoughts and optimization ideas in the end how to upgrade to keep up with the latest trend? Below I from a few aspects and you discuss how we should discard the previous optimization ideas to re-establish the idea of optimization.

First, the content: original good or false original more efficient?

in the SEO industry has been arguing about this problem, original good? or false original good? Some people say that the original good content has a unique collection of good, some people say false original good content to provide faster, high efficiency, now we combine our user experience to explain, we do content when we want to tightly remember a word, First find the need to do content, whether original or false original, as long as we can bring value to our users, he is good content, some people will say that the false original to bring value to the user is difficult to judge a false original good or bad place is, whether on the original basis to create additional value, the value of this content to upgrade, This can also bring value to the user, this value is even greater than the original, in doing the content of the time we do not want to add to do, not to the gorgeous data, please remember to find the need to do content, to find the direct needs of users, you do out of the content will be on the nail on the back.

Second, the layout: fine-tuning is really so important ?　

The concept of fine-tuning is only beginning to appear in recent time, fine-tuning refers to our current user needs based on the existing content of our site to adjust, including layout, pictures, navigation and so on, for the invalid and users do not care about the content we do to remove the import operation, This update a lot of webmaster ideas why not keep up because they think, the layout and details of the site after a good start, once the rankings do not need to move, we need to update things on the line every day, but the advent of the user experience era requires us to recognize the importance of fine-tuning, Because the user's search requirements are constantly changing, if the layout of our site and details do not change then be eliminated is the sooner or later, the update to create new content is important, and fine-tuning in this era of user experience is more important, here to introduce a fine tuning of the necessary artifact, that is, Baidu thermal attempt, Baidu hot try to be very good to see the user to our website like to see what do not like to see what, this for our fine-tuning operation to help quite large.

Third, the thinking aspect: first consider the search engine or first consider the user?　

Presumably this problem must have plagued a lot of webmaster friends, this problem has long been plagued webmaster owners of the optimization of ideas and direction can not be determined, and in the user experience ERA this problem is solved, we must first consider the user in the search engine, If we first consider the search engine may easily embark on the path of cheating, for example, deliberately in the article add keywords in the chain, brush Baidu related search, the bottom plus a lot of back chain and so on, these are the search engine to the first place of behavior, in our road of optimization must be the user's needs in the first consideration of the position, Whether the content, the chain, layout and so on, but to put the search engine into the second consideration, if our site does not meet the needs of users, then we can only struggle with the outside chain to maintain our rankings, not only unstable and will not last forever.

carefully reviewed, Baidu search engine algorithm has undergone several generations of upgrades and updates, from the first generation of relevance and keyword density, initially as long as the increase in keyword density ranking will be good, to the second generation of the introduction of the hyperlink analysis algorithm is the chain, the end of 2003 to the third generation of the external chain of the algorithm upgraded , the number of the chain and anchor text analysis, the relevant content of the connection of the matching added weights, at this time a large number of outside the chain of mass company made a big fortune, the chain of mass outside became the main ranking, the end of 2007, the fourth generation of search algorithm so that all the chain of death, click the principle and the corresponding user experience came to our sight. And now the search engine more emphasis on user needs and user interaction to share, if our site content is not based on user needs, but purely for search engines, then our ranking fall is sooner or later, consider the needs of users and constantly meet is what we should do at this stage.

to share a famous quote from Chuang Tzu: People know useful, but not useless.

SEO every day to A5 can learn to the knowledge of the force Oh