On the social status of SEO

Today I would like to give some SEO novice to explain the ranking of the essence of SEO. We all know that the law of SEO is "content for the king, the chain for the emperor." When I first into the SEO can only understand a probably, but what is the specific, we today to the image of the explanation.

SEO results Plainly is to a website keyword in the search engine rankings. Let's make an analogy:

Compares a website to a person, it in the search engine rank we regard as this person's social status. "Content is king" in the content, just like this person's ability, self-cultivation. and "Outside chain for the emperor" Outside the chain, is the community other people or organizations of this person's views and recognition.

Now we understand that the content of a Web site is good, like a person has the ability and self-cultivation. But if there is no chain, that is, no other people in the community to his approval. Well, he still has no social status.

Conversely, if a Web site content is not good, but he has a strong outside the chain. Then he might get a short ranking. Just like a person, no ability, but through some means to let the society's people mistakenly think he has the ability, like last year's health master Zhang, a short period of time, to become the domestic first-class master, but, this is not capable of the cheater was finally found, now is "notorious." We go back to the site, if your content is not good, but you through a number of means to get the quality of the chain, although some rankings will be ranked even good, but will not be stable. It is possible to sink down and come up again, and it may never come again.

Understand these two points, you do not have to why the content is important or outside the chain important and worry, if you want to get a stable long-term ranking, these two points are important, but one can not.

Finally, two points to add:

First, the content of the website: we began to compare the content of the site to a person's ability and self-cultivation, the ability refers to high-quality original articles, and self-cultivation is the site internal link optimization. We will not say the importance of the original article. Why is it so important to optimize the internal links of the website? A person has the ability, but not self-cultivation, eccentric, so that people are not easy to get along, then his social status is certainly not high where to go. Then a site if the original content of high quality, but the internal chain optimization is not good, search engines often go to a dead end, then certainly ranked in the same situation will lag behind in the chain optimization good site.

Second, the site outside the chain: The chain is not the more the better, outside the chain lies in quality. A high quality site gives you a link to a friendship, like on CCTV's program to give you an ad, so that the people all over the country feel you are not bad. But at the same time a garbage station also gave you a chain, like a roadside telegraph pole posted on a piece of paper in the publicity you, it is obvious that the people of the country to you a little less. Therefore, outside the chain to pay attention to quality.

OK, off work, today is about here, this article by the Connaught HVAC (www.cdpino.com) seoer starting A5, Welcome to reprint. But reprint please put the link on Oh. Writing so much besides sharing with you, is for the outside chain. Hehe