Optimization Tutorial: seo entry

1. When registering a domain name, try to select a short domain name, and it is best to include the keywords of your website. For example, if you want to be healthy, 97health.com is a good choice, including health.

2. before registering a domain name, you must first check the information on the Internet, especially if the domain name has not been penalized by the search engine, this is important. If you have a poor record, your next job will be useless.

3. You also need to check your account when selecting a host. If you have any IP address on the host, you should never buy your space here.

4. The host speed is fast, so that the visitor can browse your webpage normally. In addition, the host must be able to run normally for more than 99% of the time. If the server is maintained all day long, who else will come to you?

5. meta tag. Try to write a specific tag on your webpage, and the tag should contain your keywords. For different webpage content, you need to work out appropriate tags to improve the coverage of your website by search engine robots, and identify the effective themes of your website through this. It is best to have different labels for each page.

6. Use static addresses as much as possible in the url structure of the website, including? & = The URLs of these characters are not considered to be friendly to search engines.

7. the article URL should be as short as possible, and you should consider including your keywords as much as possible. It is best to use the question of your article as the URL suffix. For example, this article on cancer is worth your reference. The url contains the keywords "health", "cancer", "clinical signs", and "ovar". The keyword "cancer" appears twice in total, which is a friendly expression for search engines.

8. Do not change the website url. This may have little impact on the new site, but it is especially serious for a website that has already been indexed by tens of thousands or even hundreds of thousands. After the url is changed, the viewer can no longer find the desired article based on the original search engine entry, which will lower the score of your website.

9. Do not add new webpages too quickly. A considerable number of people are collecting websites, and sometimes hundreds of thousands of articles are updated. This is a bad phenomenon.

10. Pay attention to the speed of page optimization. Do not change all pages.

11. The title of the article should be as concise as possible.

12. Pay attention to segmentation to prevent reading fatigue.

13. Do not use the official tone, but integrate personal characteristics.

14. Use less empty words and more accurate words.

15. The keywords should not be too broad.

16. From the perspective of users, professional terms users generally do not search.

17. The most efficient keyword is the word with the least competitive web pages and the most searched words by users. Here we can use google's keyword tool for analysis, https://adwords.google.com/select/keywordtoolexternal. For Baidu, refer to Baidu Index.

18. Keywords should be related to the content of your website.

19. Keyword density, which is generally 1% ~ 7% is better.

20. Do not pile up keywords, it will only make you worse.

21. Reasonably distribute the location of keywords so that "keywords are everywhere" is required ".

22. The keywords should be properly bold and skewed, so that the search engine can pay more attention to its existence.

23. Keywords must be included in the beginning and end sections of the article, and the keyword density in these areas can be appropriately increased.

24. The anchor text (that is, the link text) of the reverse link should be diversified.

25. The link should come from the relevant webpage.

26. Links should be distributed in different locations on the webpage.

27. Links should gradually grow naturally. Do not try to get thousands or tens of thousands of links at once by cheating.

28. The link should come from different IP addresses.

29. All links from the new and old sites should be available.

30. Exchange high-quality links. The content of the other party should be related to the content of your website. It is best to have a high PR level.

31. Do not exchange links with websites irrelevant to the subject of your website, do not exchange links with websites with bad records, and do not exchange links with the Link Alliance.

32. Link to the content page. Do not point all links to the same page.

33. Establish a standard website map, that is, the legendary sitemap.

34. Each webpage can be clicked four times away from the home page.

35. Use the text navigation function.

36. The link text should contain keywords;

37. Webpage links, using "related articles", "recommended articles", and "random articles. This will strengthen the internal structure of the article.

38. If you have bought an old domain name, you need to change the registration information one by one. All of a sudden changes, GG immediately thought that the domain name was transferred, the original PR and trust will be cleared.

39. Attention should be paid to the balance of SEO. There should not be any outstanding or weak factors, and all SEO technologies should be used at once.

40. The homepage PR is evenly distributed to various webpages.

41. When building a website, consider SEO, instead of thinking about SEO after the website is built.

42. The search engine will adjust the ranking based on the host's geographical location, domain name type, and user's geographical location. For example, if you search for mp3 in China, the result is definitely different from that in the United States.

43. All SEO technologies can find counterexamples to prove that they are not true.

44. do not over-optimize the website. For example, the title label, keyword and description label, H1, H2,, link, Image ALT attribute, the first text of the webpage, internal link anchor text, body, and URL. All of these areas can be SEO optimized, but these areas have been optimized, and other factors are not far from the threshold for being punished.

45. Baidu's determination of repeated content is stricter than Google's and the results are more accurate.

46. You can expand a lot of content that can be added to the keywords obtained from the traffic statistics. You can properly enhance some keywords and optimize the article.

47. Google's algorithms are the most complex and difficult to control. It may take several months to change the algorithm. MSN algorithms focus more on page optimization. Yahoo focuses most on the amount of imported links.

48. Exporting links to authoritative websites helps to rank websites. For example, 97health.com points to diet.com and acne.org.

49. Read traffic statistics frequently to create independent pages for valuable keywords that have brought traffic. Do not use JavaScript or Flash for navigation columns.

50. There is no perfect SEO skills.