Push the field like battlefield how to find a way in the competition of SEO

Now every webmaster, every enterprise slowly began to pay attention to SEO, the reason is very simple, SEO can bring traffic to find customers, and save money without what investment, so the SEO has gradually become the leading means of network promotion, of course, although SEO has a lot of benefits, but there are many disadvantages, For example, each stationmaster each enterprise operates the product to have the different, when we do SEO, we will inevitably see competitors in the same industry, for example, to do security products business or webmaster, looking at the dense competitors, sometimes will inevitably be scared, because the feeling of their own site does not have enough strength to compete with people ranking, So now the push field such as battlefield, want to find a way in the SEO industry in theory is difficult, but in fact, it is not impossible to stand out in these dense competitors.

Maybe just some friends see me said in the thick of competitors we want to stand out is not difficult, maybe some friends began to think, so how to find a way to live in the field of SEO? In fact, it is very simple, I would like to share with you a few years of experience:

I. Analysis of competitors

I said just now to do any product, may encounter some more powerful opponents, may have some webmaster to see such a competitor site is not confident, always think of their own is impossible to surpass him, of course, the webmaster thought is also sentient can be the original, Although we can not be a short time to go beyond these fierce competitors, but we have a special use of the search engine secret weapon, to slowly catch up with the fierce competitors, this secret weapon, although probably everyone already know, but the real usage of the webmaster and enterprises less than it, may have some stationmaster to see here some anxious, in fact this secret weapon and the privilege is to the competitor's analysis, in the search engine has one biggest benefit is the information to be open, regardless of the other side website contains what we all may use the search engine to examine and does the analysis investigation, So in the search engine analysis of opponents is relatively simple, so when we are running a Web site, do not worry to define keywords, do not worry to modify the layout of the station, we must first of all to have a thorough understanding of the competition, the War of Art cloud: The enemy can be victorious, so we have to close view of enemies, after the establishment of methods.

　　Second, the choice of key words and the relationship between competitors

When we analyze the competition, then the following is to give the site to choose the keyword, in fact, choose the keyword, it is best not to choose those who compare the tough competitor choice of keywords, the last choice of some relevant keywords and long tail keyword, the target keyword skipped, may have some friends feel the target keyword can bring a lot of traffic, of course, this is correct, although the target keyword can bring a lot of traffic, but the conversion rate is very weak, if we are in the war era, the target keyword role is the vanguard, the so-called Vanguard is the first charge of the people, These people, though effective, can inflict a lot of damage on the enemy, but the real benefit of the arms is the rear of the class, because when the enemy and the vanguard of the fight against each other, after the reinforcements and logistics soldiers together to complete the defeat of the enemy, so that the target keyword although can come with a lot of traffic, but the real conversion rate is not the largest it, But behind the relevant keywords and long tail keywords, although we can choose some long tail and related keywords, of course, we can choose one to two target keywords to do, but remember not to spend a lot of time to do these target keywords, and focus on the long tail and related keywords.

　Third, the station inside and outside the optimization

When the keyword selection is good, the following is to our webmaster and enterprises to work, the first step to the general is to optimize the station, the station structure after the adjustment, in the station to attract spiders, of course, if you say you do not want to use the station to attract spiders crawling, we can submit to the search engine site, May be said that some friends here will feel too general, then how to do a good job in the station? Let's talk about what to do in the station when we need to pay attention to several points: 1, the station structure needs to be simple, do not make miscellaneous, because the complex station structure is not conducive to spider crawling 2, in-Station optimization needs to optimize the place has: title, meta description and keywords, picture alt, SEO navigation, add site map, the establishment of robots. 3, in-Station optimization do not hide or cover, because some webmaster want to play smart, want to hide the information to the page or cover, although the surface can not see, but the spider to see, such words are suspected of malicious operation, so we suggest that we do not do so. 4, the site changes, as long as the main use just what I said a few on it, the other we can not go to tangle, so that the station optimization needs to be simple. 5, the daily adhere to update the article, the site is best to close the article: original, related two points to update, so effective can attract spiders crawling included.

Just said the station below the next station, the so-called outside the station optimization is very simple to understand, frankly speaking is to use the resources of the hand to publish the chain, or to say that the release of information, the information should have our website link address, so that spiders can attract to our site, this is the station outside the operation, of course, in doing the station outside, said it simple, But it's not easy to do it because it takes time to find some high weight websites outside of the station, of course, low weight site We can also release the chain, but the effect is not good, so as much as possible to find some high weight of the site to send, this is better, of course, we have to do outside the station according to: original, Related two points to do so that can effectively attract spiders crawling.

　　Iv. Adherence and ranking maintenance

When the key words do go up, the following is the need for us to maintain the ranking, in fact, said that SEO difficult it is not difficult, it is rare to adhere to the word, so do SEO is not the most important thing on the hands of the amount of resources, but to see their insistence on how long the time, so since you want to do SEO rankings, then you have to insist on doing.

These are some of the experiences and methods that I've shared, if you are interested in what I said to operate, I hope to help everyone, of course, although SEO is not a death of the battlefield, but if we have a website and can not play the potential of our site, then we are tantamount to wasting our site, So the responsibility of their own site, do a good job ranking, play the greatest potential of the site, I have a QQ group, if you are interested in communication with me, we can add group communication: QQ Group number: 55300291, welcome like-minded friends to exchange learning, This article by the supermarket induction Door www.tdzgs.cn original, if there are reproduced please indicate the source, thank you!