Responsibilities of Product Manager

1. Market Research

Market research refers to market research to understand customer needs, competition conditions, and market forces. Its ultimate goal is to discover potential opportunities for innovation or product improvement.

You can conduct market research in the following ways:

• Communicate with users and potential users
• Communicate with frontline colleagues directly facing customers, such as sales, customer service, and technical support
• Market analysis reports and articles
• Trial of competitive products
• Observe user behavior

Market research will ultimately form a document on business opportunities, product strategies, or business needs (BRD), detailing how to take advantage of potential opportunities.

2. Product Definition and Design

A)Product DefinitionDetermines what the product needs to do. The product requirement document (PRD) is usually used for description. PRD may contain the following information:

• Product vision
• Target Market
• Competition Analysis
• Detailed description of product functions
• Product Function priority
• Product case (usecase)
• System Requirements
• Performance Requirements
• Sales and support requirements

B)Product DesignIt refers to determining the appearance of the product, including the User Interface Design (ui, user interface) and user interaction design (user interaction), including all the user experience. In large companies, PM usually works with UI designers or interactive designers to design products, but in small companies or startups, product managers may need to cover all of them.

This is the most valuable part of the product manager's work,
If the product manager does not include this part, it is almost certainly not the work of the product manager.

3. Project Management

Project management is to lead personnel from different teams (including engineers, QA, UI designers, marketing, sales, customer service, etc.) to develop and release products on time within the budget. It may include the following work content:

• Ensure resource investment
• Develop a project plan
• Track project progress as planned
• Identify key paths
• Seek additional investment if necessary
• Report the project progress to the supervisor

In large companiesProject ManagerTo handle most of the project management work, the product manager only needs to provide support. However, in startup companies, product managers usually need to manage their own projects. In some companies, Technical Directors may also act as project managers to handle most project management matters.

4. Product promotion

It mainly includes advantages, functions, and target markets for communicating with internal colleagues such as the boss, sales, marketing, and customer service, and may also include introducing products to external media, industry analysts, and users.

Product managers of large companies usually have product marketing, marketing, and PR teams to help them publicize products.

In addition to product definition and design, this is the second most valuable job for product managers, especially when introducing and excitating products to bosses and marketing colleagues.

5. Product Market

It mainly refers to the dissemination of external information, that is, information about external products. It usually includes the production of product data tables, manuals, websites, flash demonstrations, media topics, and exhibition demonstrations.

In large companies, the product market work is usually not handled by PM, which has a dedicated product market manager. Of course, the biggest disadvantage of this division of labor is that communication efficiency is low and communication will be weakened.

In some companies, "Product Management" and "Product Market" are considered synonyms and one person assumes the responsibilities of both. For companies that separate the product management team from the product market team, the latter will take care of the responsibilities mentioned in this section, at the same time, they may also take part in "Market Research", "product promotion", and "product lifecycle" management.

6. Product Lifecycle Management

It refers to the product management activities that exit the entire lifecycle of the market as the product experiences conception-> release-> maturity->.

The main tasks include:

• Product Positioning
• Product pricing and promotion
• Product Line Management
• Competitive Strategy
• Establish or acquire partners
• Identify and establish partnerships

The product manager works with the product market, BD, and marketing colleagues to complete these tasks.

Source: http://blog.csdn.net/ajc85125/article/details/2124696

If you are interested in Android and iOS, you can join our QQ discussion group. Here, we will only discuss the following:

IOS group: 220223507

Android group: 282552849

Welcome to my Sina Weibo chat: @ Tang Ren _ Ryan