SEO Build Effective Page database: Purpose, definition, process, application

On the concept of SEO operation, concise mention, good SEO work, is required from the "demand formation products" to "flow of access and transformation" throughout. There is a passage in this article: the concept of SEO operation (transfer value, realizable product).

SEO Operation formula: Effective query coverage effective capture display Click Conversion

"Effective" defines the objective, especially the need for query, capture, inclusion to define.

The establishment of a formula, common sense is the default for any one link is valid. I added the word "effective" in front of "query overlay", "crawl" and "ingest". Is that these three links are the vast majority of SEOer common sense blind area. On the query covering, grasping and collecting, it is often taken for granted that the total amount should be separated from the invalid. So, the query coverage to make a lot of, to grab a lot of, the collection of more, is the work. The effect of this distinction of not being effective and ineffective is bad. As with the 28 law, a valid page of a website occupies a possible page of the entire site, perhaps only 20%, or even less. This data I did not do measurement, but the meaning is very clear, most of the pages are invalid pages.

If you do your homework without distinction, 80% of these lessons may be ineffective. 80% invalid crawl, invalid work! 80% Invalid collection, invalid work! This is just a waste of search engine resources. What's worse, your working object 80% is invalid.

If the number of pages in the site is no more than 1000, or the structure of the site is simple, even if the 80% is invalid, it will not waste much time and energy. This is not to say that small sites do not need to do a valid and invalid distinction, just make a distinction, bring benefits relative to medium-sized site is not so obvious. The site has a certain magnitude, such as tens of thousands, or more typical pages, such as more than 10, this time you need to consider a database of the establishment of a valid page. (Note: This article does not discuss the establishment of a valid query database)

To establish a valid page database

SEO processing objects more clear and clear, targeted, as far as possible to avoid invalid lessons. Valid page database, you only need to pay attention to the effective page crawl situation, effective page collection situation. All you have to do is page growth and page improvements for effective pages. Does not belong to the effective page crawl, collects, is you to abandon. Search engines are assigned to your site's crawl volume is relatively constant. From common sense, it is easy to understand the significance of establishing an effective page database.

In addition, the establishment of the effective page database, the new person quickly familiar with the start has a good help, but also a good team to work together a foundation. This benefit is particularly evident in large web sites.

Definition of a valid page

Definition: A valid page is a page that contains value.

Defining standards

1, have (strong) rank value. A page can be ranked to get traffic, there is bound to be included in the value. In other words, the ranking value is the sufficient condition to determine whether it contains value. Typical types are: Homepage, feature page, List page, detail page, etc.

2, no (weak) ranking value, but can help search engines directly or indirectly crawl other ranking value pages. Key Features: There are a number of links to other pages on the page, but there is no significant ranking intent. Typical types are: list pages, index pages, column pages, and so on.

3, no (weak) ranking value, but can improve the weight of the whole station. This kind of page is common in the massive article page, the Post and so on. Most of the pages created through UGC can be categorized as such. However, these massive pages, in addition to greatly improve the entire station weight, its overall ranking value is often more than the site of all other valid pages. This is a very interesting phenomenon. The more pages of the site, the more obvious the performance-many words you never thought of, most of these words have been retrieved only once, resulting in more than half of the total traffic.

The process of establishing a valid page database

On the effective page database construction process, you can write a relatively long article alone. Here is the framework of the elaboration.

1. Establish a valid page rule

Subject, Intent, attribute a (may also have B, C, D, etc.), record a (may also have B, C, D, etc.), page type, and URL.

For example, maybe you could design the following.

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Get a valid page rule, and other destination countries have the same empathy.

2. Get the dictionary table

A dictionary table is formed by the relationship between each field parameter and the record.

Maybe you could design the following.

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Note: It is best to add the three fields of the subject, intent, and attributes. With the complex structure of the website and the exact same words on record, the corresponding parameters are likely to be different. So we need to add the subject, the intention, the attribute to subdivide.

3. Combine "active pages"

Next, we're going to get a valid page.

Valid pages are available in three ways:

1, the page should be valid. The ideal page that exactly matches the query overlay is what we finally want to get. In practice, it is not possible to get it overnight. ,

2. Combine a valid page. This is achieved by combining a dictionary with a combination of rules. Both the active page and the existing active page are the subset. However, the combination of effective pages often has a problem, because the rules are difficult to be too fine, the combination will produce beyond the query coverage boundary.

3, the existing active page. A valid page exists for the site database. This section of the page has two limitations. 1) There may be a variety of reasons, such as data is incomplete, will lead to the existing effective page is often less than should be valid page. 2) This part of the effective page is to follow the combination of rules generated, there will be existing valid pages beyond the valid page.

See the three relations:

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To get the final page that should be valid, you need to build on the combination of valid pages and existing valid pages.

1, through the rules and dictionaries, get the combination of valid pages. ,

2, collect or retrieve the existing valid pages from the database.

3, combined with effective pages, existing pages and content data, complete the missing part of the existing page, excluding the existing page out of the section.

Application of effective page database

As I said before, finally we have to get the page data that should be valid. But from the dynamic point of view, should be effective page data is no final static shape. Therefore, the application of effective page data, in addition to the continuous approximation should be effective page, more is the application in the approximation process.

Get effective page data, we can play their own imagination, how to use the high efficiency, how to use the cool, how to come. As long as the entire SEO operating formula under the framework of the actual situation, can be used in a variety of ways.

Continue to increase the fields you want to focus on, based on the subject, intent, attributes, records, and URLs. such as Title, H1, status code, keywords, included, etc.

There are three main aspects of application

1, record

With a targeted record, each version can be searched backwards. The record is the precondition of the re-disk.

2, monitoring

Early detection of changes, such as content changes, including ranking changes.

3, optimize

Combined records and monitoring, you can predict the trend, can summarize the operation gains and losses. Based on the future and the past, we can make reasonable optimization judgments.

A scenario for monitoring risk aversion

Large and medium-sized web site, due to its complexity and large amount of data, some of the impact of poor SEO operations, often will wait for the substantive results come out, only after the perception. For example, a program of a small operation, resulting in a certain type of page Title changed a kind, H1 label lost and so on. It's a bit scary to see here.

If a certain type of page status code has become 404, see here, has been so horrible, this SEO work really can't engage. Therefore, some monitoring mechanisms are needed to prevent and detect early. As mentioned earlier, adding more fields to focus on is a few of the main points of forming a mechanism.

Finally, no valid page data, not optimized. The thing is, don't do it, waste your feelings.

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SEO Build Effective Page database: Purpose, definition, process, application