Seo case: enterprise website Optimization

First of all, I am not a master. I just sent out the optimization experience for your reference. There may be some backward methods below. Please don't laugh.
Some time ago, I received an optimization ticket from a customer, requesting that more than 10 keywords, such as "coating equipment", "coating machinery", and "spraying equipment", be placed on the first page of Baidu, after obtaining the relevant information, I first analyzed it,
The basic information is as follows:
1. Domain Name: www.slmg.cn
2. domain name registration time: About 1 month
3. Baidu indexing: Page 0
4. Main keywords: None
5. Keyword popularity analysis: coating equipment and coating machinery
6. website structure: static website with messy Page Structure

Analyze the basic information .. There are two words: trouble ....
But it is troublesome... If you want to make money, you still have to do things, so you have to sort out your ideas and start a tight and hard optimization job. To tell the truth, do this kind of work,
In most cases, we have to do some physical work.

The homepage of this website is currently in the cover form .. A large background image is embedded with some flash effects, a typical corporate image site ..

Step 1: rebuild the homepage

On Baidu, popular keywords generally have a high weight on the homepage of the website. If you are not happy, you can try it. Generally, the search results of popular keywords are on the first few pages.
This word is displayed on the homepage. Therefore, it is very important to make great efforts on the homepage of a small website.
Okay, don't talk nonsense. Continue...
First, add basic meta information to the homepage .... Although this is not very important, it is not a bad thing for the small station to do the standardization.
It is to make some text, soften the keywords in it, and layout on the home page, but this also makes the home page a lot ugly .. Haha .. But no way... Sacrifice required
Something .. I will not talk about the specific layout. Many tutorials have already said that space is everywhere .. If you are interested, open the website to view the keyword "coating device"
And the layout of "painting machinery .. For Baidu .. The keyword layout indeed accounts for a large proportion .. I hope everyone understands this.

Step 2: Transform the internal page

The inner page of this website is really bad. The product display page is made of IFRAME and anchor .. On the basis of not modifying the original structure
I made a detailed introduction page, including some keywords, and then made a product Directory Index... In addition, the original menu of the website is made of images, which is very
Unfriendly, So I removed the image and changed it to a text menu. Finally, we made a simple website map index file to facilitate indexing.

Step 3: submit for inclusion

Instead of submitting a request directly to Baidu, I chose a forum for a website with a high update frequency. I found the latest post and replied to it.
Links and keywords are provided, waiting for the Baidu Spider to include... Five days later, the website was officially indexed by Baidu on 10 pages, but there was no ranking.

The first three basic physical jobs have been completed. They officially entered the so-called sandbox, followed by jobs to improve rankings ..

Part 4: Add external links

To be honest .. I think the most difficult step to optimize is to find external links, especially small sites. Generally, there are no high-quality links.
Although there is no relevance between websites, it is better to link several websites. It is better to link websites with text links, and it is better to use text links.
Keywords do link, so my external chain is generally "coating equipment", "senlian coating equipment", "coating machinery", etc... In addition, we are looking for some industries
B2B platform site registration and then publish the link, because this website belongs to the coating industry, So I first searched several related platform websites, as long as it can be registered for free
And then publish the website links in the supply and demand or store .. It is best to use keywords for links, which will improve the effect.

I have done everything I should do. Now let's start watching...
After more than a month, some non-popular keywords "furniture coating equipment" and "solid wood doors coating equipment" climbed to the first page .. It seems to be somewhat effective.
But the main keywords are still far away .. After more than 10 pages... So I started to study the top 10 websites .. The first is a comprehensive industry site.
This does not need to be studied much ..
The rest are common enterprise sites, so I began to imitate the keyword layout of the previous sites and slowly .. It has some effect .. Coating Equipment, coating machinery from 10
The page jumps to around 8th pages. Then I found the outer link addresses of the first few websites on sogou. I sent a coating device to all the places where the link was sent, and the painting Machine

In this way, two weeks ago, the word "painting machinery" was ranked third naturally .. Unfortunately, the "Coating Equipment" has not been installed yet,
You have to continue your efforts...

To sum up, when you don't know how to do it, the best way for a newbie is to refer to your competitor's website, imitate it first, and then in a certain aspect
Beyond him, your website will naturally go up .. In fact, the ranking is a comprehensive factor in all aspects of the fight website. If you are not on the external chain, then you should strive to do a good job of internal
Optimization: It exceeds competitors in terms of internal structure and layout to make up for weaknesses in other aspects. If factors such as internal optimization and domain name age are weaker than competitors, you will not be able to spend any time.
When you focus on internal optimization, you have to work hard to improve your external links and make up for each other. Se is a comprehensive factor that looks at a website and does not focus only on one aspect.

Okay... This is the general situation .. Hope you can give some reference to new users .. I hope the old birds won't laugh at me.