Because people in the communication will always be interested in the content of their repeated emphasis on this principle. In general, the greater the density of the keywords, the more concentrated the center of the site, the more vivid the theme. However, if more than a certain number, it may be the search engine as the optimization of excessive or even cheating and down the right. To give a clearer indication of the value of the keyword density, let's take the following sentence as an example.
Headhunters, hunting is a kind of thought. Headhunting for headhunters is not a real headhunter.
The core word of this sentence is headhunting, which has appeared 4 times altogether. The total appearing word has the hunting, the thought, for, is not, true, the Headhunter (4 times) Altogether 9 words, and so on the function word does not calculate. The density of the keywords is 4/9. This is a very large keyword density, but there is no doubt that the relevance of the main core word headhunting is very good. Search engines are also very easy to understand the meaning of this sentence.
Let's expand it again.
The competition of modern society enterprise is more and more talented person's competition, the traditional enterprise's struggle channel, the price gradually becomes the puzzle thought, the collage culture such soft level. In the talent competition behind, "headhunting" has become a competition in the killer-level approach, can make the strength between the enemy in an instant reversal. The competition between talents has spawned the headhunting industry, and the rise of headhunting has aggravated the competition of talents.
Let's make a word for this passage.
Modern/social/enterprise/competition/The more/More/talent/competition/, traditional/enterprise/in the fight/channel/, spell/price/gradually/into/spell/thinking/, spell/culture/such/soft/level/. Behind/talent/competition//, "headhunting"/become/competition/the Killer/level/skill/, able/make/enemy/I////////////////////////////////////// Business/Talent/competition/The emergence of/headhunting/industry, while/headhunting/The rise/increase/aggravation/talent/competition/intensity/degree.
A total of 61 words appeared in the passage. Headhunting appeared 3 times, Talent appeared 4 times, Enterprises appeared 3 times, competition appeared 6 times, Spell appeared 4 times, followed by the relevant words have social, channel, price, market, thought, soft, level, birth, intensification, fierce, etc., through these words basically can judge this paragraph of the general meaning of the phrase is "enterprise competition, talent headhunting." But if you put it together with the previous sentence, the Headhunter appeared 7 times, and the subject is still a headhunter's relevance. The keyword density is 7/70, equal to 10%, because the correlation match, the search engine will be this paragraph of text index headhunting this keyword.
So how much is the keyword density appropriate? Generally 2%-8% is a normal range. But it's best to have the most density in the text. If the density of your core keywords is 1%, and an inadvertent word appears at a density of 2%, then the search engine may have misunderstood your center.