SEO Optimization Summary During the website evaluation period

1:100-degree review period

Generally refers to the new station on-line in a certain period of time (1-3) months, the site is not updated snapshots, not included and outside the chain does not increase, the keyword does not rank and so on. This phenomenon is called the sandbox period in Google.

Search engines do not have a positive response, but there is no denying that there is such a period of investigation. And the data is entirely observable.

Second: The new station effect

Search engine in order to test whether a website is easy to be accepted by users, will be newly established site (generally within two months) to give a special weight, this is the new station effect.

The website with the new station effect will get a relatively good rank in the search engine. The emergence of new station effects can be understood as a search engine to test the content of a new station and whether the structure of the user satisfaction process.

Three: What should be done during the examination period

The appearance of the examination period, is the search engine in order to avoid some criminals use cheating means to make the new site rankings, and then profit-seeking phenomenon occurred. In the evaluation period of the new owners do not worry too much, as long as you use the proper optimization means, take some positive and effective measures, can be early out of the examination period. Then in the examination period of the site should do what, mice think, in this period of the site should pay attention to the following points:

3.1 Articles

In the early days of the Web site, the content was added to account for 80% or more. After optimizing the logical and physical directory of the website. Enrich the content of the site is the first thing we want to do!

The new station in the on-line period, to the station article's update quantity not to have the big request. However, whether the number of articles, update frequency or update time, it is recommended to stabilize, fixed.

During the examination period published articles, in quality must pass. This quality is not only refers to the originality of the article, but also to meet the needs of users. Here I said the article should pay attention to other matters: the first thing to emphasize is the "practicality" of the article, and then one is the article "readability", that is to say, reasonable typesetting and appropriate insertion of pictures, the last thing to note is "timeliness." Many friends have been questioned, why I am original content, search engine is not to high ranking it? Here you can tell because search engines think that your so-called original article has no value for the user.

3.2 Outer Chain

Content for the king, outside the chain for the emperor, this also points out the importance of the chain, so a new station and external sites to do useful links, in addition, to establish links do not worry, to slow and continuously build high-quality links.

In the new station evaluation period, for the new station outside the chain construction, personal recommendation is "few but few", do not build a large number of forum signature, message board message, such as low quality links.

There is no clear statement on the number of posts in and out of the review period. Some say 10, and some say 20. But the suggestion of the mouse is that the number of external chains released depends on the extent of your site's internal construction. When the website article adds more, the release outside chain can increase. But for a site that doesn't add content or has less content. The number of effective external chains should be reduced appropriately. If the site content and browse volume are relatively large, every day is stable to do 50 outside the chain or even more may not be. But remember that this period can not be a large number of purchases outside the chain and the weight of their site is a large gap between the links. SEO also pay attention to is balanced, harmonious!

In addition to the evaluation period of the chain to follow the principle of few, but also pay attention to the relevance of the chain, as far as possible to do the same industry outside the chain. Here it is worth emphasizing the stability of the chain, a chain of at least three months to survive. In addition, the test found that the site in the evaluation period of the appropriate use of high-quality single chain to import, help to reduce the search engine on the new station of the evaluation period time.

Finally have to say the friendship link, take out this alone, is because many people have been in the new station during the examination period because the friend chain has suffered losses. During the evaluation period of the site select Friends chain, must be prudent, prudent, and again cautious. New stations rarely have the weight of the high site and you do friends chain, general access are also new stations. But if the other site frequently modify the key word or mass chain, such as all kinds of cheating operations caused by the punishment, the consequence is likely to be associated with your site is also punished, so that the search engine lengthened the site's evaluation period of time. We can not every day to observe the next friend chain of the site, so once this situation, often is their own site is punished before they will find. Here to remind the new webmaster friends, to form a daily view of the habit of friendship links, now a lot of webmaster tools can be queried.

3.3 Inner Chain

New station on-line, the role of the chain is also relatively large. The construction of a good internal chain to help search engines on the site included. In the construction of the chain in the new station should be careful not to pursue the so-called keyword density, and a large number of additional anchor text or keywords, the most common is in the footer of the added keyword anchor text, another is the weight of the natural dispersion, should be a reasonable allocation of the weight of the keyword. The easy way for beginners to make mistakes is to point all the internal anchor text to the home page. The number of internal chains still depends on the number of pages within your site, and there is no clear stipulation. Try to avoid too frequent common links, internal anchor text must be diversified, strong correlation, to avoid multiple columns in series.

3.4 Other

Include: Dead chain, 301, 404, robots.txt, sitemap, etc., not clear friends can be under Baidu, here is not to do too much explanation.

Four: The examination period novice easy to make mistake

1, after the on-line frequently changes the website structure, the title, the description and so on

2, a wide range of increased outside the chain

3, do not do a good job in the station optimization and content before the release of a large number of outside the chain.

4, the site did not build good, quickly submitted to the search engine

5, not calm, once there is a situation immediately mess up a pass.

6, the external anchor text is relatively single

The last thing to emphasize is that do not forget there are other search engines, so even if your site in Baidu's assessment period, Google's sandbox, but also to continue to do, do not use cheating means, your efforts will not only help you quickly out of the assessment, but also in other search engines to see the effect.

The following is international practice, write this article about spent a whole two days of time, and repeatedly modified about three times, thanks to friends "hell Shop" and "Peng Peng" amendment and add! There are nearly 2000 words in the article, all of us three people toil a word to knock out the word. Can guarantee, hundred percent "dry goods"! At the same time, you reprint the time also please respect the author, note that the article comes from the Heart Connaught Blog: http://www.xinnuo.org Only in this way, this fair will have more wonderful articles to continue to share!