SEO Optimization website Key words construction four skills

Tip One: Keywords prominently in the title of the page (importance ★★★★★)

Keywords in the page title (title tag) has been recognized in the overall SEO project The most important work, of course, the choice of key words is the top priority, is the basis of all work. This is generally considered to be the most important piece of HTML tags. Page title keywords generally placed 3-4 keywords, you can use separate. The key words in the title of the page can be very good to give the site's searchers a clear message, you can be very simple to understand the subject of your site content. Helps you see your site first in search results. A good keyword highlighting, you can greatly enhance your site click-through, such as at the same time in the Search engine homepage of the top 5 sites, searchers are likely to feel that you have to write the keyword tags "moving" and first visit your website, improve the rate of conversion of the site traffic. For example, my blog title says:

<title> Inner Mongolia SEO hohhot network promotion hohhot SEO</title>

Among them, "Inner Mongolia SEO", "Hohhot Network Promotion", "Hohhot seo" are my key words. And in the placement of keywords to make the main keyword before, you can add the name of the site or the company name, or blog name, because the site was initially established you do not have any fame, there is no need to say you have to put the name in front, and no one will go to search.

Keywords must highlight your site theme, but also to meet the target group's search habits. Different pages to have different keywords, so it is conducive to the overall ranking. Here, in Google's algorithm, almost ignored the HTML tag keyword tag. The key to the technique is to highlight the keyword in the title of the site.

Tip Two: keyword highlighting in the Web page abstract (importance ★★★★)

Search engine in the display of the user's search results, the first display is the title of the page, this is the importance of the skill set, followed by the page title below will display 60-70 words of the page summary, may also be a summary of your article. After reading the title of the user habitually go back to see the summary of the site, if you have to show the summary of your keywords, while the content of the design is also very reasonable to attract people, then you have to the site click Rate will be promoted. It is worth mentioning that, with the search engine research experts analysis, we Chinese people are very patient of a nation, the Chinese people will be very patient to read the first page of all the site title and summary. So even if our site is no longer home page, we should also pay attention to the key words in the summary of the highlight.

For example, a summary of a guest's shirt:

<meta content= "Online Apparel mall, online sales of cotton shirts, Oxford shirts, ironing shirts, POLO, rest pants, jeans ... name=" description "/>

This tag includes all the products that the site operates on, as well as highlighting the key words. Both Google and Baidu have at least 40% chance of displaying summary content in the results.

Tip Three: Keywords highlighted in the site domain name (importance ★)

Many webmaster in the construction of the site in the early stage will certainly take great pains to consider the domain name, I also do that, at that time I feel the keyword and domain name will be very good memory, the result I was wrong, in fact, the key words in the domain name highlighted to the English station is very good, conducive to ranking, but the Chinese search engine has no impact, If only for good memory, you can choose a few. But now the situation is the General keyword domain name has already been registered. It is hard to find a domain name that can be used directly with the keyword spelling.

For English stations, the effect is very good, needless to say, can register to get the best registration one. But for the Chinese station is not much necessary. The reason is, the first, ordinary netizens do not understand your domain name set in the keyword, so will not search in Chinese keywords in the Baidu search box input your English keywords. Second, if the use of Hanyu Pinyin instead of keywords, this is helpful to the memory of netizens, but for search engines is not good, because the search engine does not recognize Hanyu Pinyin. Therefore, in order to consider the domain name for a website, if you are a Chinese station, do not bother to think of the domain name with the keyword, but to want a common netizen easy to remember the domain name.

Tip Four: Keywords highlighted in the text of the page (importance ★★★★)

Nevin, that is, our site inside the specific display to the user content, can be product introduction, can also be blog articles and so on. A classic immutable rule is "content is king outside the chain of the emperor." There is no good inside text, there is no need to optimize, the site itself has failed. All the optimization can only lead users to the site of the page, as for the user's experience, the user's final decision or depends on the site's text. Keywords highlighted in the Web page has two points, first, in the text highlighted in the keyword, at the same time to add hyperlinks to the keyword, so that the formation of a little inside the chain, and the title of the site should be, so the search engine is very optimized to help the ranking of the promotion. Keywords in the article in the occurrence frequency is 4%-8%, is the keyword Word number/total word count. Second, the text highlighted the key words, to help users to read, you can more reflect the theme of the article, but also reflects the content of the relevant degree.

The above is the four more important key words construction, there are many places will use the key words, so the keyword is really a very important module, in the initial choice of keywords must be carefully analyzed, research, determined after the implementation will be determined.

Article Source: Bart Promotion http://www.0471bate.com