SEO Sharing: corporate website optimization strategy

As more and more enterprises began to dabble in the Internet, the development of SEO is also more and more quickly, today with you to share a little SEO experience, that is the enterprise site optimization of the overall strategy. I used to do optimization in the company when very serious to carry out every step, have achieved good results, today deliberately summed up to share with you, hope more guidance.

Program Selection

Corporate website General content is not much, the focus is to do the internal layout, internal SEO completes the entire SEO work 40%. Generally good to have ded and other open source programs, but also need to consider your actual needs, such as expansion, stability and security, as well as the process of data processing capacity, so it is necessary to consider comprehensively. In addition, the choice of the program is best to achieve pseudo static or completely static, which in the process of doing SEO is very important.

URL Normalization

After the success of the domain name record (recommended for the record to put home), you need to do 301 of the domain name, for your Web site to select a standardized preferred domain, so that more centralized weight distribution. In addition, also want to do 404 pages, the page remember to write the company profile, preferably with contact, it no matter for the user experience, or search engine itself, have their own value. If the site access error, there is a dead link, then will return 404 status code, this time automatically adjusted to 404 pages, the robots are to 404 shielding, so the SEO is good.

Practical Navigation settings

Navigation is very important to the user, the general order for the enterprise introduction-products-News center-ordering Information-contact-FAQ. Some webmaster in order to optimize the news center will be placed in the second column, in fact, this is a misunderstanding, spiders will first crawl with the first page more near the column, where the near refers to the click Distance, so even in the navigation in the comparison, the weight is not with the position and lower.

Good SEO layout

More in line with the SEO layout of the page is generally divided into two columns, and some also have three columns. The left is the product list, the middle is the article or the picture content. And for Product content page, layout needs to do some changes, is still two column structure, but the left side is the theme of the page, such as article information, the right is a list, the advantage is that the article earlier by the search engine found and indexed. If the list is on the left, the weight value of the single page is affected. In addition, you need to add a similar article below or randomly invoke the article to increase the total number of entries.

Content Update Frequency

General corporate Web site content is relatively small, optimization of the overall difficulty is relatively easy, but in the update site can not be taken lightly. In the update should not be too fast, but the requirements of smooth. If you update dozens of or even dozens in one day, and then do not update it for a long time, then this will be bad for search engines. In addition, it is not appropriate to use the acquisition software or other pseudo original tools, to be stable and sustainable.

Natural layout of outer chain

Corporate websites generally have their own products, so the construction of external links should be more targeted and relevant. Find the relevant forum or social directory to do the outside chain is a better way, can also use the relevant information platform, such as shops is a good choice, you can also choose to open a corporate blog, in the blog to update some original content, cultivate a period of time after the external link, this effect is very good.

Although the Enterprise website optimization is not very difficult, but should not be taken lightly. If you have some steps to do is not perfect, the search engine will also punish you, so even the difficult word is the same as the heart, while in the process can also learn a lot of things. Well, this article is here, from the Shenzhen website construction feeds, URL: http://www.zijiren.net, reprint please keep the link, thank you!