SEO Suppress negative information trifles's skill show

The so-called negative information refers to the impact of people on specific objects (enterprises, social organizations or individuals) the normal evaluation and cognition of bad, negative report (news), such negative reports may be specific objects (enterprises, social organizations or individuals) the brand image of a greater harm.

　　

The appearance of negative information, generally due to the specific object of their own negligence is magnified by exposure, or because the malicious competitors deliberately fabricated facts (fuss) and formed, do not rule out a small part is due to some journalists do not report the accidental injury, but regardless of any one will cause great damage to the entire brand. If handled improperly, it may lead to more people's distrust of the brand directly.

Often domestic enterprises in the face of negative information is the traditional practice of silence-"cold treatment", really have to face when "around him". It turns out that no matter what kind of negative information, such a "cold treatment" way is too negative-because in the current age of information transmission, you may be the majority of people think that the default such negative reports is the fact that, worse, Such a less candid attitude is more likely to be interpreted as disdain for the arrogance of criticism, which may provoke public distrust of the brand.

and the online spread of those "SEO suppressed negative information" method may still not correctly understand what is SEO it, will be an impossible task imposed on SEO, this is not the lucky seo.

You enhance the reporting and even optimization of positive information about specific objects (in fact, a specific expression of "looking around for him"), search engine rankings that try to suppress negative information do not really eliminate the impact of negative information, because "good things don't go out, bad things spread miles" is always a propaganda report of the Iron Law, Therefore it is impossible to achieve their goal effectively.

Really want to do so, but simply "massive haemorrhage", directly please delete the company to appear more ideal, more timely. But the problem is that the deletion can only somehow control the further spread of negative information (because you can never control the continuation of negative posts) and not exert influence on people who have been led by negative information to change their minds.

And the kind that adds a lot of junk links to the main negative information page, even at this page to add dark chain, black chain practice, I hope that those negative information posts because of excessive optimization cheating, the search engine directly delete the so-called "reverse optimization means" is more undesirable, is completely "shooting the foot" wishful thinking of the stupid way.

The disadvantages of this approach are mainly as follows: two.

First, the use of common Black hat SEO method to do the so-called "reverse optimization means" to each other plus a large number of garbage outside the chain theoretically reliable. But in real life, so that we want the first time in addition to the second and then quickly negative information published Web pages are often high weight sites, so this behavior is likely to be self-defeating fuel;

Second, if directly to the other page hanging black chain, hanging horse, such behavior has been completely violated the law, is completely reckless gambling behavior.

And the above approach, even if fully fulfilled, will always be able to delete network information. Even worse, the world is Stadium, if the above two methods to eliminate the impact of negative information, once the future spread, then not only will sit on the negative information before the accusation, but also the formation of new negative information, will only deepen the public's distrust of your brand feeling, it is entirely to drink doves thirst, outweigh the gains.

Therefore, SEO is not omnipotent, this trifles of the so-called SEO methods to suppress negative reports can not really play a role, often "blind lighting a Candle", but also delayed the time.

So what should we do with the negative information? First of all, nip, timely attention, the first time to improve the work (effectively improve product service quality), all negative information to stifle in the embryonic state.

For those negative reports that have already aroused strong external repercussions, it is better to face them frankly, to admit their faults, not to blame, to face up to their own flaws, and to respond quickly to positive (and even radical) corrective actions. This approach will often achieve "negative negative positive" brand building effect, the most typical example is "Haier hit the fridge" incident, Haier brand to establish a greater role in promoting.

So frankly face the negative message, "negative positive" practice for small and medium-sized enterprises are also applicable, some Taobao shop owners Smart fire was returned to the fake, and then upload the picture to their own shops, this "self-blasting skeleton", the courage to correct their own mistakes in the treatment of the results attracted more customers.

It must be pointed out that such a positive (or even radical) corrective measures to respond to external criticism is to respond to outside criticism, rather than to remind themselves to continuously improve the quality of service a wake-up call, so can not just stay on the surface of the show, must pay close attention to each service link, Otherwise, it will only be a temporary and effective way of doing the show.

And for those false defamation reports, must resolutely take up the legal weapons, to give appropriate response, to show their distinctive attitude stance, safeguard their legitimate rights and interests.

To sum up, the SEO method of "suppressing negative information" is not feasible, and the so-called "repression" is too negative. We must completely give up that kind of SEO method omnipotent superstition, really down-to-earth to improve our service quality, can really do a good job on the website (this article by SEO Yunnan original starting, copyright, Wenzing, reprint, please use the link form to indicate the origin of the article http:// www.gouyn12.com/e-marketing/215.html).