Talk about SEO future way how to go

The weather was getting colder, and another winter was coming. Compared with the previous winter, this year seems to be colder, not cold, but cold heart. The author of the early 2012 internship graduate everywhere to seek work, now in charge of the appreciation, into the SEO this to me a brand new industry, began the work of career, to now has more than half a year, from the beginning of the Bully nightmares, night and night hair outside the chain, to the later system Learning SEO optimization knowledge, To the current basic grasp of SEO optimization ideas and most of the skills, the hardships and happiness only the author's own heart most clearly!

　　

If at this time last year to talk about SEO, is absolutely a thriving scene, industry personnel are also optimistic about the future of SEO, but this time of the year to talk about SEO, I believe that most of the seoer are very confused, do not know whether to continue or start a career change, so said this winter is very cold!

Baidu 628 from the Big K station began, the author and most of the webmaster began to experience a different time, every day in the trembling observation of Baidu trends, carefully maintain their own only site, is not as good as dead after half a year, by the original Baidu hit the contents of the site, to the current Baidu to combat link trading and cheating, " Chain for the king, outside the chain for the Emperor "era has ended, the SEO industry began to shuffle, in this process has a large number of webmaster left the SEO industry, there are many newcomers to join. Baidu strategy at present under the conditions of uncertainty, SEO the way to the future? I believe everyone has their own views, the author today to share a little of their own ideas on the future of SEO, hoping to give you a little inspiration.

　SEO is no longer a simple hair outside the chain

Since Baidu October 23 launched a crackdown on the link cheat notice began, "outside the chain for the Emperor" concept has expired, what is the link cheat? Baidu gives the explanation: money to buy or sell can enhance the so-called site weight link, by creating a large number of worthless pages or sites established by the cross-wheel chain; Use the program machine in web2.0 and other sites a large number of mass points to your site links, through the scanning site vulnerabilities in the quality of the site to add hidden links, no recommended exchange links and so on. These cheating outside the chain looks like we usually hair common outside the chain is not the same, seems to be not for the general outside the chain, the author does not look like this, the traditional SEO education, the chain is the best way to upgrade Baidu rankings, so Seoer daily work is the chain hair outside the chain, but simply hair outside the chain, Can not give the exchange of information to bring any positive effects, from this point of view, such links are cheating, is in the use of Baidu algorithm loopholes. Later, the author's site rankings have not been verified from the side of the author's point of view is correct!

Hair outside the chain also to the user useful, the user needs of the chain is effective outside the chain, is not cheating links. So, the future of SEO is not simply a large number of published outside the chain, to do useful links.

　"The Inner chain is king" seems feasible

Since the station outside the controllability is too low, then the station is what we can grasp, before the total emphasis on the "outside the chain for the emperor" has been ignoring the charm of the chain, in fact, the chain is good, the same can be done up the rankings, what is the chain? is the same domain name under a page to point B page, then what is the use of the chain? On the one hand is to guide search engine crawling, on the other hand is to guide the user's deep browsing, only users to click on your link, this chain only to play a role, and such an inner chain will be search engines to judge the quality of the link, about the operation of the chain, Zac Daily A blog is a good example, we can go to learn!

　Site content is no longer for inclusion

Before a lot of webmaster in the site ranking, very important site collection, think the more, the search engine will give the weight of the more, such a view has long been, each site a large number of collection, replication, plagiarism, false original ... A variety of articles swallowed the phenomenon, are to allow search engines to include more of their own web site. In Baidu launched a crackdown on low quality site announcements, a large number of such sites become a ghost, but also warned the seoer can not long-term survival of garbage content. In fact, in the past to operate a Web site when many webmasters know this is not a long-term solution, will be eliminated sooner or later, but this effect is the fastest, so still a lot of people adhere to this method, a few did not do so, adhere to the original content of the site, do not care about the webmaster in this update also has a huge return. SEO work in the future, we do not have to include a large number of additions to the content, according to the characteristics of the site, combined with user needs, to collect useful information, or to write a unique article. I believe that as long as it is beneficial to the user, the search engine is also advantageous!

　User Experience First

Now the stage, we randomly search some hot keyword, and then open a higher ranking of the site, you will find that these sites, although ranked high, but the Site page layout and collocation are disgusting, let alone there are plenty of windows and small ads. Such a site to see is a professional optimization team to do, because they only pursue flow and consultation volume, only rely on these constant window can bring consultation quantity, can for their own bonus. But do not know that this violates the company's original intention, I believe that such a bomb to bring the user not a few will really choose his products, over the past, there is no amount of consultation but no sales, the only profit is to optimize the company, the harm is the user and employment company. Such sites now seem to rank well, but not a qualified SEO to adhere to the means, a high-quality website, not only reflected in the rankings, more is the user's preferences, reasonable layout, less spam ads, remove the window, a lot of useful information, users see such a site will linger, A number of comparisons will still choose your product! Such user experience is the first site is the future of the SEO center!

　SEO and network Marketing in sync

Network Marketing is to consider the Web site profitability, through Baidu promotion, SEO, network promotion, click Ads, Alliance ads, soft text advertising and other publicity, expand the brand effect, improve the site traffic, improve the conversion rate of the website, ultimately, the flow into the customer, for the enterprise benefits, this is the goal. And now the SEO is a single do SEO, only for ranking and do, and ultimately led to the rankings do not know how to guide customers, but also wasted resources, in the future of the SEO road, will certainly be more and more emphasis on network marketing is SEM. Flow, optimize the company is controllable, but users to enter the site, but also according to the site design, user experience, content design and other aspects to attract guidance to users, so that users to consumer behavior, this is the purpose!

The author believes that in the era of Internet development so fast, any information need to expose the environment, the development of SEO is still very good, it can be combined with many industries, once a good chemical reaction, bring the effect will be immeasurable! But in the course of the future development of SEO, how to go, How to go is to think of the problem! The above viewpoints are Wuhan seo Yu Du http://www.wappcn.com/Exclusive analysis of writing, A5 first! Reprint please indicate the source!