Talk about the importance of the keyword diversification in SEO process

Remember the author once with such a consulting SEO service customers have such a dialogue, the content of the dialogue is probably like this:

SEO customer: "xxx, XXX and so on these keywords I want each to be ranked first"

Author: "I think these words are a good long-term goal, but these words are some very competitive words, there are many large sites for contention, these large sites difficult to compete with them." ”

SEO Customer: "What are we going to do?"

The author: "When we know the keywords of these long-term goals, we should first add some different forms of keywords, such as some question-and-answer long tail words, so we can build your overall presence and keep your website traffic."

SEO Customer: "But we are only concerned about the rank of these words, because the money is there." ”

Author: "I fully understand, as I have just said, these keywords are still our focus of optimization." But as time goes on, we can't ignore some of the words that are constantly appearing or associated. ”

SEO Customer: "We just want these words, why spend time to do diverse keywords?"

I think a lot of the results of the SEO list of peers and the author has encountered such a customer, which is why the author of the opening point of this dialogue, the following author on this issue to discuss why our keyword needs to diversify. We all know the importance of keyword in the process of SEO, but often we just focus on a few target keywords, but will appear Shihai. Here are three reasons why the multiplicity of keywords is so important.

1, to obtain a more extensive target audience.

Everyone's search habits are different. For example, there are two different keyword search "iphone" and "what the iphone is", although the two keywords are different, search results page is different, but it is likely that their searchers want to get the same information. With the search engine's recognition of synonyms increasing, search results are also beginning to diversify, and a major keyword can often extend a lot of synonymous with the relevant keywords, and these words can also give us the target audience we want, you need to extend your keywords, so that your keywords to diversify.

2, long tail words more targeted

There is no doubt that every SEO agency in the world would like to use SEO to "seo" this keyword to achieve the first search results. This word can really bring a lot of traffic to the site, but does your business really need to do so? Search SEO people may be to outsource SEO services or to obtain relevant SEO information and so on. Even if you squeeze the head to "SEO" the word to do the home page, but your traffic in the target user's purity will be very low. With the help of long tail words you will get more targeted traffic. For example, you do is the Fuzhou area of SEO services, "Fuzhou seo" the long tail of the word will be more real traffic.

3, a variety of keywords will be your content more rich

Often see such a site, keyword only select one or two, and then the word is not much information, this situation will lead to the content of the page is too single, in the writing article layout keyword, always around the one or two keywords, anchor text is extremely monotonous, so it is easy to be misjudged by the search engine for excessive optimization. To this divergence our keywords will be able to make our site page content more rich, but also can make our site more professional.

To this author in with each SEO customer communication will remind customers although our main keyword is very important, but you can not just stare at these words SEO situation, or to look at this site as a whole. In order to make our site has a long-term development. The article by hundred Li Woman http://www.lady28.com/original, reprint please retain the source.