Talking about how to build a software PRODUCT station successfully by SEO

This article to the new people, to see how SEO in the end, to share with you today I am operating the site, relying on SEO success to build a software product site, is not the technology, but the thinking and confidence, the following is the specific method:

one, how to choose the Site space, program

First of all, space, Enterprise station does not have a lot of technical staff, so you can choose some big brands have the protection of space business can be, this everyone search for a lot of.

program, in fact, for the enterprise station, the General SEO department in the enterprise internal attention, the staff is also very few, one person does several work that is the potluck, if the enterprise has the strength words may specially arrange the personnel to carry on the website the related development, if does not have the big determination, uses some open source the procedure for example weaves the dream, the Empire, these are also good, After all, for the enterprise station, it is important to bring sales.

Site procedures to determine the future according to the company's business direction and demand to build related functional sectors, such as software products, software information, software downloads, software Exchange. My website is mainly to build these.

　Second, determine the site keyword

1, Target keyword

Do seo know, keyword selection is the most basic, but often because many people think that this is too simple and finally do not pay attention to, even if the site finally ranked first no one to search, search and no one clicks, because they started in the direction of the wrong.

Website keyword According to the behavior of the searcher is usually divided into three categories, navigation type (such as 163 mailbox, founder Feihong), question-and-answer type (what middleware good, how to learn SEO), product type (Fix bpmes, patriot mp3). We can according to their own industry and then combined with the relevant tools, such as Baidu Index, Google keyword tools, or to view the situation of opponents to make a choice, software products are basically product name, product information, product downloads, product exchange and so on.

As shown in figure:

　　

2, Long tail keyword

The long tail of the SOFTWARE PRODUCT website is not like large website so many, the power of the long tail can not fully show, but for SEO personnel, can excavate the valid key word must all find out, guarantee the user can search to your website in many ways.

Long Tail Tool: Baidu Promotion assistant, Golden Flower, chasing words and so on.

　　Third, enrich the content of the website

After both the program and the keyword are OK, formally set up a website, after the site content will also start to enrich, the early days of the general we will add content to the site, small site manually added, slightly larger site can be collected and then their own typesetting, for search engines, he likes original content, Therefore, we must ensure the quality of the content.

Content Source: Write, related industry books to online, pseudo original tools, collection and so on.

Four, the website external promotion

After everything is ready, the website can be officially online, the following talk about several common means of promotion:

1, advertising

This is beyond doubt, if the company has the strength to do a good job in the Internet industry, the early promotion by advertising is the most suitable

2, free promotion

Free Promotion method is also now a lot of enterprise promotion staff in doing, the specific I do not elaborate on this, for our software products, the main use is related to channel cooperation, forum questions and answers to do Word-of-mouth. Here to emphasize that no matter what promotional methods to promote the steps are similar: you need to know the properties of your product users, and then the user often gathered in where (such as forums, websites), and finally make relevant methods to promote targeted.

3, SEO

For the enterprise station, solving the basic problems can solve most of the problems:

Included: Is the basis for effective resolution of the collection of users to search your site

Internal link building: Through the technology to achieve the site's internal anchor text, as long as there are want to rank the keyword automatically linked to the corresponding page. We can refer to: http://www.founderfix.com/chanpin/changjianwenti/105.html

External link building, Links: Outside the chain building everyone is more powerful than I do, I do outside the chain is generally the handover links, or do a few questions and answers every day, send a number of forums and blog outside the chain, said that the implementation may not be as good as everyone, if we have any better efficient way to welcome exchanges.

Five, written in the last

Finally robots, the preferred domain, 404 pages ah, and so on these technical issues, not much said, we all understand, I just give you some ideas hope to give you inspiration. My website founder Feihong Middleware, welcome everyone to advise, mutual exchange, this article although write is not very detailed, the text is not very good, but it is my real experience, so have a friend reprint words hope to retain a copyright, I will continue to share SEO, network promotion, network marketing aspects of dry goods.