SEO work is to pay attention to the details, only to every detail is done, we can get the trust of search engines, the site URL is an easy to practice in the actual process of SEO is ignored the details, but the URL is indeed a moderate impact on our website in the performance of the search engine, So we also need to do a good job of the site URL. The most need to understand is the principle of choosing a URL, I think in the selection of URLs or to the user experience, should have a clear, meaningful, easy to remember and other conditions.
I. Creating a memorable URL
From the user experience should be built for users to facilitate the memory of the URL, in general, too long URLs will make it difficult to remember, so to create a memorable URL of the 1th element is "short", but here the short is not those messy letters composed of "short" URL, Our URL should have a certain significance, so that to a certain extent, has deepened the user's impression. For example Zhidao.baidu.com (Baidu know) Tieba.baidu.com (Baidu Bar)
Two. About the parameters that appear in the URL
In order to get the search engine's favor, the website is best to generate static page or generate pseudo static page way, this has two advantages: 1. The practice proves that the search engine collects the aspect, the static page occupies the superiority. 2. Dynamic URL with parameters, hinder the user memory, while the static page is "clean" a lot, user-friendly memory. If you have to use a dynamic page on a Web site, we should minimize the parameters that appear in the URL.
Three. keywords in the URL
This is the common method of SEO, the purpose of this is to improve the relevance of the keyword, the ranking has a certain role in promoting, at the same time, and the above "URL has meaning" said there is a similar, and the user experience of the promotion also has a certain role, users come to your site, See your URL will know the content of the page, there is also a saying is that the keyword appears in the page before the position, search engines are judged and the relevance of the keyword higher, according to this argument if the keyword appears in the URL is the best. For example: Zhidao.baidu.com (Baidu know) Tieba.baidu.com (Baidu paste)
Four. The symbol in the URL
Sometimes the URL of a Web site may appear like a conjunction symbol, must use these in the URL appears the symbol, do not go to use some strange symbol or the letter, is worth mentioning is the URL in the underline symbol and the horizontal short line symbol, the underline symbol by the search engine omitted content, does not have any significance, and the short line symbol for the search engine is the space bar, we must reasonably use these symbols.
The URL is a very easy to be overlooked in the actual site of the details, so many webmasters, especially the novice webmaster in this side will make a small problem, the author wrote this article according to his humble opinion, I hope to those who have not yet realized the importance of Web site URL webmaster Friends Some enlightenment and help, especially in the early stage of construction, We should carefully develop a complete set of URL selection principles for the URL of the website, in the subsequent periodic site updates and then with this set of principles for each new page with a specific URL address, if only found in the late URL problems, you must not modify the URL of the previous content, this is the big taboo in SEO, Remember, remember! This article originates from www.9742.com.cn varicose socks stationmaster, reprint please keep author link, thank you.