The basic concept of SEO terms

To understand the operation of the site, you need to know the search engine portal, SEO and related terminology concepts.

Seo

Search Engine Optimization(Search Engine Optimization, ShortSEO), also known asSearch Engine Optimization, is a way to understandSearch enginethe operational rules to adjustWebsite, with a view to improvingWebsitein the search engine ranking in the way. As many studies have found, search engine users tend to only pay attention to the first few entries in the search results, so manyWebsiteall want to influence the sort of search engine by various forms, let ownWebsitecan have excellent search rankings. In particular, a variety of advertising-dependent websites.

PR

PR value of up to 10, the general PR value reached 4, even if it is a good site.

Google started with two doctoral students at Stanford University, Larry Page, and Sergey Brin (Sergey Brin). They bring a new concept to Web page evaluation, called "page level" (PageRank), is an important beginning of Google search engine algorithm.

PageRank, Net page rankings, also known as page levels, Google's left ranking, or PEC rankings, are a technique used by search engines to calculate the hyperlinks between Web pages, and as one of the elements of page ranking, named after Google's founder Larry Page. Google uses it to reflect the relevance and importance of Web pages, and is one of the factors that are often used to evaluate the effectiveness of Web optimization in search engine optimization operations. Google's founder Larry Page and Sergey Brin in 1998 at Stanford University to draw on Baidu CEO Robin Li's patent after the proposed technology.

PageRank to determine the level of a page through the network's vast hyperlink relationship. Google interprets the link from page A to page B to vote for page B, and Google determines the new level based on the polling source (or even the source of the source, which is the link to page a) and the level of the voting target. Simply put, a high-level page can raise the level of other low-level pages.

Baidu Weight

PR with Google

Reverse Link

A backlink refers to a station that points to station B through a domain name or anchor text, thereby increasing the weight of the site.

Anchor text

Anchor text is also called anchor text link, is a form of links. Like hyperlinks, the code of the hyperlink is the anchor text, the keyword is a link, pointing to other pages, this form of link is called anchor text.

Anchor text is also called anchor text link, anchor text is actually set up a text keyword and URL link relationship.

Black Chain

Black chain, refers to invisible, but is the search engine to calculate the weight of the outside chain, called Black chain, also known as Hidden chain, dark chain. Mainly by hackers, so the word black chain is the most widely circulated.

Black chain is a very common method of SEO, generally speaking, it refers to some people using non-normal means to obtain the reverse link of other websites, the most common black chain is through a variety of Web site program vulnerability to obtain search engine weights or PR higher site Webshell, And then in the black site linked to their own site, its nature and the Ming chain consistent, are belong to the high-efficiency promotion rankings, and the use of cheating techniques.

One-way links

One-way links (one-way link): Refers to a hyperlink linked to a Web page, but not linked to the original page. I based on their actual combat, summed up some ways to add one-way links, but also the more popular way to add one-way links.

Exchange links

Website Exchange links, also known as links, reciprocal links, exchange links, etc., is a source of complementary advantages of a simple form of cooperation between the site, that is, on their own site to place the other site's logo or site name, and set the other side of the site's hyperlinks, so that users can find their website from the cooperation site, Achieve the purpose of promoting each other. So often as a website promotion means.

Basic concepts of SEO terms