The common terminology in e-commerce industry

Engaged in E-commerce industry-related work of friends, usually use some common terminology, such as the electric business to do the site will often use to database,html,http and so on, E-commerce, all walks of life are commonly used in professional terminology, then the E-commerce industry, what are the common terminology, Shen Blog for you to share the common terminology of the electric business common sense.
Banner (Banner AD): Is the most basic form of advertising in the Internet advertising, a display of commercial advertising content of the picture, placed on the advertiser's page, size is 480*60 pixels, or 233*30 pixels; In general, you can use the image file in GIF format to use static graphics, You can also use multiple frames of images to be spliced into animated images; In addition to the ordinary GIF format, the emerging Richmediabanner (Rich media banner) can give banner more expressive and interactive content, but generally require the user's browser plug-in support (Plug-in).
Banner is generally translated into web advertising, banner ads, banner ads and so on. Bandwidth (bandwidth): The capacity of information (text, pictures, audio, video) that can be transmitted over a transmission line at a given moment. The higher the bandwidth, the faster the page calls. Limited bandwidth causes as little as possible to make the picture files in the Web page smaller.
Browser (browser): A program that enables you to browse through the World Wide Web. Browsers can be text based or picture. The famous browser has Microsoft's Ie,netscape navigator. Browsercache (browser cache): To speed web browsing, the browser stores the most recently visited page on the hard disk, and if you re visit the site, the browser displays the page from the hard drive instead of from the server.
Click (clicks): The user clicks the advertisement to visit The Advertiser's webpage, says clicks once, is one of the indexes which evaluates the advertisement effect.
Clickrate (CTR): referred to as CTR, the number of ads were clicked and the proportion of the number of ads, that is, clicks/impressions; If the page was visited 10,000 times and the ad on the page was clicked 500 times, then Ctr 5%; At present, the average CTR is 0.3 %; CTR is one of the indicators to evaluate the effectiveness of advertising. Cookie: A file in a computer that records the behavior of a user on the network; a web site can use cookies to identify whether a user has visited the site.
CPC (click Cost): That is Costperclick, the advertisement for each user clicks pays the expense; CPC is one of the indicators to evaluate the effectiveness of advertising.
CPM (Thousand people Cost): that is, costperthousandimpression per thousand impressions of the cost, advertisers for its ads show 1000 of the costs paid; if a banner advertising unit price is ￥10/CPM, means that every 1000 times to see the ￥10; So analogy, every 10000 people see is ￥100; CPM is one of the indicators to evaluate the effectiveness of advertising.
Database: Usually refers to the use of modern computer technology, all kinds of information sorted and sorted, easy to find and manage. In Network marketing, refers to the use of the Internet to collect user personal information, and archiving, management, such as: Name, sex, age, address, telephone, hobbies, consumer behavior and so on.
Demographics (demographic characteristics): demographic characteristics, typical demographic characteristics including age, sex, region, education, occupation and income.
Ecommerce (e-commerce): Sales of products or services through the network, divided into BtoB (manufacturers and manufacturers), BTOC (manufacturers and consumers), CToC (consumer and consumer) three business models.
Frequency (Contact frequency): The number of times an advertisement is transmitted to the same browser in a stage or time; The site needs to use cookies to manage the frequency of advertising; Advertisers can limit the number of times to achieve the purpose of improving the advertising effect.
GIF (Picture Interchange Format): Graphicinterchangeformat, the most common compression format for Web ads.
HTML (Hypertext Identification Language): A text-formatted page description language, which is a common editing language for Web pages.
HTTP (Hypertext Transfer Protocol): Hypertexttransferprotocol, the format on the World Wide Web, when you see "HTTP" in the browser's address bar, it indicates that you are looking at a World Wide Web page.
Im (instant messenger software): A kind of network instant message paging software, through IM can find friends, chat on the Internet, send messages, URLs and files, browse news, and even mobile paging, chat and other functions. Common IM has MSN, QQ, Yahoo Qualcomm, NetEase bubble, ICQ and so on.
Impression (Impressions): Refers to the user requirements of the page every time the display, is a impression; advertisers want 100,000 people to see ads, that is, 100,000 times impression, is also one of the elements to evaluate the effectiveness of advertising.
Integratedmarketing (Integrated Marketing): Traditional marketing means, that is, through the four major media (television, newspapers, magazines, radio) advertising products, has not been able to meet the competitive market environment; Integrated marketing is to use multimedia combination, emphasis on multiple advertising demands, pay attention to different races, Different regions, different types, different levels of consumer demand, all-round, three-dimensional marketing methods.
KeyWord (keywords): User submitted in the search engine text, in order to quickly query the required content. PageView (views): The total number of pages visited by the site. It is possible for a visitor to create more than 10 or more pageviews; it is the most commonly used calculation method to judge website traffic, and it is also one of the important indexes to reflect the popularity of a website.
Ratecard (case price list): The standard price and some instructions of advertising products implemented by various network media. Reach (arrival rate): The total number of people who see an advertisement.
Richmedia (Rich media): Refers to 2D and 3D of video, Audio, JAVA, animation and other components of the effect of the current network is applied to a high-frequency wide data technology. Richmedia can improve the ability of interaction, and can realize multimedia, extended creative space, transaction behavior, and the interaction between users and media technology.
SearchEngine (search engine): A card program for a library like the Internet. Search engines provide the information they need through keywords that are typed by the user, and the method for finding information is usually based on the keyword or Word index that the user types.
Stickiness (stickiness): Measure a site to use the standard of household attractiveness, that is, fixed time, the user's return visits; the higher the number, the higher the viscosity.
Streamingaudio/video (streaming sound/video): Play audio or video when the file is invoked, and streaming files enable users to avoid long waits or when files must be fully invoked.
Targeting (orientation): Through content matching, user composition or filtering to pass the most appropriate ads to the user.
Traffic (traffic): User access to the number and type of site. Measured in a variety of ways.
Uniqueusers (unique user): Refers to the number of all different users who visit a site within a unit of time. is typically confirmed by the client being accessed; Therefore, different visitors from one server are considered to be a separate user.
URL (Uniform Resource location): Uniformresourcelocator The unique, identifiable address of a page in the World Wide Web. Linkurl is the link address of a webpage, enter the URL in the address bar of the browser, you can see the content of the webpage.
WebSite (SITE): An address on the Internet or on the World Wide Web. The site contains a variety of components, a specific domain name, a place to include the Web page.
Bandwidth (bandwidth): The capacity of information (text, pictures, audio, video) that can be transmitted over a transmission line at a given moment. The higher the bandwidth, the faster the page calls. Limited bandwidth causes as little as possible to make the picture files in the Web page smaller.
Browser (browser): A program that enables you to browse through the World Wide Web. Browsers can be text based or picture. The famous browser has Microsoft's Ie,netscape navigator.
Browsercache (browser cache): To speed web browsing, the browser stores the most recently visited page on the hard disk, and if you re visit the site, the browser displays the page from the hard drive instead of from the server.
Click (clicks): The user clicks the advertisement to visit The Advertiser's webpage, says clicks once, is one of the indexes which evaluates the advertisement effect.
Clickrate (CTR): referred to as CTR, the number of ads were clicked and the proportion of the number of ads, that is, clicks/impressions; If the page was visited 10,000 times and the ad on the page was clicked 500 times, then Ctr 5%; At present, the average CTR is 0.3 %; CTR is one of the indicators to evaluate the effectiveness of advertising.
Cookie: A file in a computer that records the behavior of a user on the network; a web site can use cookies to identify whether a user has visited the site.
CPC (click Cost): That is Costperclick, the advertisement for each user clicks pays the expense; CPC is one of the indicators to evaluate the effectiveness of advertising.
CPM (Thousand people Cost): that is, costperthousandimpression per thousand impressions of the cost, advertisers for its ads show 1000 of the costs paid; if a banner advertising unit price is ￥10/CPM, means that every 1000 times to see the ￥10; So analogy, every 10000 people see is ￥100; CPM is one of the indicators to evaluate the effectiveness of advertising.
Database: Usually refers to the use of modern computer technology, all kinds of information sorted and sorted, easy to find and manage. In Network marketing, refers to the use of the Internet to collect user personal information, and archiving, management, such as: Name, sex, age, address, telephone, hobbies, consumer behavior and so on.
Demographics (demographic characteristics): demographic characteristics, typical demographic characteristics including age, sex, region, education, occupation and income.
Ecommerce (e-commerce): Sales of products or services through the network, divided into BtoB (manufacturers and manufacturers), BTOC (manufacturers and consumers), CToC (consumer and consumer) three business models.
Frequency (Contact frequency): The number of times an advertisement is transmitted to the same browser in a stage or time; The site needs to use cookies to manage the frequency of advertising; Advertisers can limit the number of times to achieve the purpose of improving the advertising effect.
GIF (Picture Interchange Format): Graphicinterchangeformat, the most common compression format for Web ads.
HTML (Hypertext Identification Language): A text-formatted page description language, which is a common editing language for Web pages.
HTTP (Hypertext Transfer Protocol): Hypertexttransferprotocol, the format on the World Wide Web, when you see "HTTP" in the browser's address bar, it indicates that you are looking at a World Wide Web page.
Im (instant messenger software): A kind of network instant message paging software, through IM can find friends, chat on the Internet, send messages, URLs and files, browse news, and even mobile paging, chat and other functions. Common IM has MSN, QQ, Yahoo Qualcomm, NetEase bubble, ICQ and so on.
Impression (Impressions): Refers to the user requirements of the page every time the display, is a impression; advertisers want 100,000 people to see ads, that is, 100,000 times impression, is also one of the elements to evaluate the effectiveness of advertising.
Integratedmarketing (Integrated Marketing): Traditional marketing means, that is, through the four major media (television, newspapers, magazines, radio) advertising products, has not been able to meet the competitive market environment; Integrated marketing is to use multimedia combination, emphasis on multiple advertising demands, pay attention to different races, Different regions, different types, different levels of consumer demand, all-round, three-dimensional marketing methods.
KeyWord (keywords): User submitted in the search engine text, in order to quickly query the required content.
PageView (views): The total number of pages visited by the site. It is possible for a visitor to create more than 10 or more pageviews; it is the most commonly used calculation method to judge website traffic, and it is also one of the important indexes to reflect the popularity of a website.
Ratecard (case price list): The standard price and some instructions of advertising products implemented by various network media.
Reach (arrival rate): The total number of people who see an advertisement.
Richmedia (Rich media): Refers to 2D and 3D of video, Audio, JAVA, animation and other components of the effect of the current network is applied to a high-frequency wide data technology. Richmedia can improve the ability of interaction, and can realize multimedia, extended creative space, transaction behavior, and the interaction between users and media technology.
SearchEngine (search engine): A card program for a library like the Internet. Search engines provide the information they need through keywords that are typed by the user, and the method for finding information is usually based on the keyword or Word index that the user types.
Stickiness (stickiness): Measure a site to use the standard of household attractiveness, that is, fixed time, the user's return visits; the higher the number, the higher the viscosity.
Streamingaudio/video (streaming sound/video): Play audio or video when the file is invoked, and streaming files enable users to avoid long waits or when files must be fully invoked.
Targeting (orientation): Through content matching, user composition or filtering to pass the most appropriate ads to the user.
Traffic (traffic): User access to the number and type of site. Measured in a variety of ways.
Uniqueusers (unique user): Refers to the number of all different users who visit a site within a unit of time. is typically confirmed by the client being accessed; Therefore, different visitors from one server are considered to be a separate user.
URL (Uniform Resource location): Uniformresourcelocator The unique, identifiable address of a page in the World Wide Web. Linkurl is the link address of a webpage, enter the URL in the address bar of the browser, you can see the content of the webpage.
WebSite (SITE): An address on the Internet or on the World Wide Web. The site contains a variety of components, a specific domain name, a place to include the Web page.

What's SEM?

SEM is the acronym for Search Engine Marketing, that is, search engine marketing. Including SEO and bidding.

SEO is what

SEO is the search Engine optimization abbreviation, that is, SEO. belongs to the SEM.

What is ROI
 
ROI is the abbreviation for return on investment, which is the meaning of the ROI ratio.
 
What is the conversion rate
&NBSP
refers to the proportion of visitors to a particular Web site who convert to the total number of visitors.
 
UV is what
 
UV is the abbreviation for the unique vistor, that is, the independent visitor
 
AdWords is what
 
AdWords is Google's keyword bidding ads, and Baidu's SEM bidding.
 
Alexa is what
 
Specifically measures the overall ranking of a site in the global and a map of the comprehensive rankings
 
Jump rate
 
Bounce rate is the percentage of a group of pages or a total number of visits to a page that has gone through a page.
&NBSP
The total number of pages accessed per person by the
 
PV sum divided by IP. At least a per capita access page needs to reach more than 10 pages in order to be considered a quality user.
&NBSP
Two what is the jump rate
 
When the user arrives at the site page, the next generation of the first known as two jumps, and the ratio of two hops to the browse volume is called the two hop rate of the page. What the
 
EDM is
 
EDM is the abbreviation for Electronic Direct marketing, which is e-mail marketing.
 
cps, CPA, CPM, CPC what
 
CPS is the abbreviation for the cost per sales, which is divided by sale.
&NBSP
The CPA is the abbreviation for the cost per action, each of which is based on the pricing model of the action taken by each visitor to the online advertisement.
&NBSP
CPM is the abbreviation for the cost per mille, which means each thousand person costs. The
 
CPC is the abbreviation for the cost per click, and for each click.