Less is much (less is more)-Ludwig Mis Fan Luo
Less is boring (less is bore)-Robert Venturi
Less is more the design field of modernism, advocating functional decision forms (forms follow function), abolishing all unnecessary decorations and repetitive information, which is based on rationalism. If it is interpreted as "to be simple, clear, clear", it should be said that is not complete, because only to see the surface of the "less" but ignored the essence of "more." For Internet product design, if we want to do a simple product, we first have to solve the problem is not how it looks, the first thing is to find out what it provides services. Also is an input box, Baidu Box and Google Box can not get the same respect, why? When users face the Google box, we feel that we are facing the global information; when we face the Baidu box, the user knows that it is just some web pages behind it, even some of the ads put in hand. The difference between Baidu and Google is more than that 6 pixels. Of course, if you want to search some entertainment gossip, Baidu better than Google, because "Baidu more understand Chinese" well, China's internet is a entertainment network, and the Internet in Europe and America is actually a tool network.
The pursuit of simplicity and refreshing seems to be the current domestic internet industry to product design a common pursuit, the fact is not so simple. A simple example is our "personalized" pursuit, it is basically to solve the "look very beautiful" appeal, such as the skin, change the theme, change dress, for product logic and operating methods have no change. Sogou Input method should be the first to provide skin-changing function of the input method. I was very difficult to understand, why an input method still need to change the skin? How does it look, is it important for a tool software? In fact, the introduction of the input method, such as Google Pinyin, QQ Pinyin can be changed skin, to concise known gmail,igoogle can also change the theme. I use QQ Pinyin input method of a lot of colleagues not only change skin, and embed a not small "personalized picture"! How does the picture help with text input? In fact, looking back, qqshow and Qzone early on the "personalized" needs into a big business. In fact, "personalization" is an important part of humanism, and human being is the main principle of postmodernism. Postmodernism advocates human-centered, emotional, integrated, personality, lifestyle ... (What we call "the age and the the next" is to grow in this kind of cultural background), this involves another important topic in product design-"humanization".
We often use "humanization" to describe Apple's products. Apple's products, of course, not like the skin so shallow level of humanization, we can generally speak of "personalized" as a part of the "humanization" of the individual is a shallow level of personal needs to meet, Humanization is the deep group of emotional appeal to meet. Apple's obsession with customer and product interfaces is beyond doubt, as evidenced by the exacting demands on packaging. This does not mean that Apple's products are only looking very beautiful embroidered pillow, his pursuit of Man-machine interface, the impact of its function of the choice of settings and hardware design, which takes a lot of effort. To make the air the thinnest, Apple engineers have to do everything they can to put that pile of necessary stuff in, and they have to give up some of the things they can't put in. To make the iphone a single button-only artifact, you have to give up many of the necessary features, such as multiple processes. The thrill of users owning the iphone and air also allows us to tolerate and not even feel their functional flaws, or justify the lack of functionality, claiming that "we don't really need these features".
Back to the "concise" question, the word can be used to describe Google and Apple, but I think they are two completely different simplicity. Google an input box to connect users and the world, this is the integration of global information, the great is not in that box, but in the world behind the box, which is a kind of obedience and powerful features of the concise (Forms follow function). The great thing about Apple's simplicity is its respect for human nature, the ability to be as powerful as possible on the basis of simplicity, and to the extent that we usually cannot imagine. I didn't expect the ipod to hold so many things, I didn't think the iphone was so funny, I didn't expect air to be so thin, I didn't expect the ipad to be so cheap, it was so long ... and the most important thing was that it was so simple. We basically don't use powerful to describe Apple, but it's appropriate to describe it with elegance and taste, and we describe Google as just the opposite.
The simplicity of Apple is a former pursuit. Probably a lot of people have heard about jobs putting a phone book on the table and telling the Macintosh engineers, "I'm going to have this big machine." Google's simplicity is a backward derivation, and will need data to justify a pixel adjustment. Perhaps Mr Jobs's appreciation of Oriental culture has shifted him to some degree from the shackles of rationalism to human nature, making products that are enough to change people's lifestyles, and Google's adherence to rationalism has made a world-changing product.
From a design point of view, Apple and Google are bright personality of the great company, in China, there is a character is not clear but also a great company-Tencent. I'll talk to you next time.
Original source:http://cvbbbn.blogbus.com/logs/58193921.html
