The importance of data statistics and mall operation Log in e-commerce

Recently encountered a lot of trouble, of which two is the title mentioned in the data statistics and mall operations log a lot of problems.

The first problem was that the importance of data statistics was neglected in the previous site background construction, which is not to say that even a statistical tool has not been used, but we have specifically customized a statistical tool, and placed on their own server to run. But the problem is: the statistical tool customization is not enough, with the development of the mall, more and more statistical functions need to be implemented to support the mall decision, but these new requirements are not expected at the time:

Statistical tools, the basic functions of the mall PV, UV, IP and the above three kinds of data trend map, sub-page PV, UV, IP and other common functions, these large functional modules is no problem, but with the development of the Mall and the expansion of the expansion of the channel has a lot of shortcomings.

1, need to count the various channels of PV, UV, need to count each product sub-channel PV, UV, need to understand customer purchase behavior (entrance, export, site path, page stay time, etc.) these things should not be ignored, but because the previous period of time has been in the field, this part of the work is not valued, Leads to the problem of getting a lot of data that is not available at the moment.

2, the need to use the order management system and data statistics system, in order to get the conversion rate information, the current part of the function of the mall has not been realized, in general, the whole decision support system is basically waste more than half, the need for the data by manual processing, a lot of energy is not said, it is difficult to ensure accuracy.



The second question belongs to the system problem, the mall does not have a complete operation log, the technician and the Copywriting plan in the mall's content to revise, did not have any record, after a period of time estimate even oneself all to forget, this is equal to the mall operation accumulation valuable experience wasted, and once appeared the question, You'll also get a lot of trouble finding out why.



The growth of a mall, not just by the leadership of subjective judgment, but not by shooting a person or two people's brains can solve all problems, data statistics and mall operations log is important, they assume the role of decision-making brain and black box, to constantly use this brain to think about the current decision is scientific, A little operation encountered problems, but also to see if there is a solution to the black box breach.

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Data statistics and the importance of mall operation logs in e-commerce (RPM)