The importance of product design to SEO

The recent analysis of the Web site more and more let me recognize the importance of product design seo. Maddening page user experience, especially the design of the Web site architecture, change will be big to do large-scale changes, and it is unreasonable, and not easy to optimize, really headache. Complete SEO job is to understand product design, because SEO station optimization, in the final base is the product design.

So, what is product design?? For internet companies operating a large web site, product design basically covers the site of all the content of the design, the site is a complete product of this enterprise, and then every page inside the site, each service is a small product, these products in the design process should take into account the product quality, user approval degree , expected effect, etc., so a good product manager is destined to be a comprehensive talent.

Personally think that product design and SEO closely related aspects mainly have the following points:

1. Website Architecture

This is basically a one-time job, the architecture is OK, then make changes will become very cumbersome. Web site architecture Design, the most important thing is to form a Web site structure map, including directory diagram, road map, and these two aspects of SEO is not small impact. The directory relationship should note the rationality of the directory and the directory depth. The path should pay attention to the URL processing (dynamic static, etc.), url writing and depth. These things are basically determined to be difficult to modify, a good product design needs to have basic SEO knowledge.

2. User Experience

This is connected with the SEO, the ultimate goal of the user experience is to improve the conversion rate, the need for products, UI, SEO and many other positions of synergy.

The user experience needs to pay attention to is the Layout function module setting and the correlation information call.

Forum function settings related to keywords, page relevance, such as SEO elements. Another reasonable set of some information to call the section, links, labels and other sections will also have a great impact on the SEO. After all, the number of the ultimate page is quite large, reasonable to use the ultimate weight of the page and other factors are large and medium-sized Web site SEO is a very important aspect.

The correlation information is mainly affects the internal network structure of the website, the inside chain and so on, in addition has the very big influence to the browsing depth.

3. Content editing

Editors are generally subordinate to the product department, their impact on the SEO is needless to say, SEO needs to be relevant to the editorial staff training.

4. Keyword Density

Keyword density involves the user experience and content editing mentioned above. Generally a good SEO in front of the design page will take into account the usefulness of this page, so as to establish the main content of the page, set keywords. Also from the user experience point of view from the appropriate increase in the key word frequency is the keyword density, so that users have a certain guide.

Original abstracts from: Beijing SEO http://seoer-seo.com/article/67.html