The plan and implement method of "SEO work" to the optimization station of Jinan Higher hospital

To Jinan optimization Station to think: www.zggrow.com

The situation of other sites, including planning and implementation, can be implemented with reference to the following.

First, the basic situation in the station:

1. Three major tags:

Status: Keep title and keywords unchanged

<metaname= "description" content= "Shandong Frontier Corps Hospital is the country's first public hospitals-professional jinan high-rise hospital, build Jinan Hospital professional brand, professional look high, long, precocious, dwarf disease, Jinan, the Best Hospital health Hotline : 0531-82312577 "/>

Suggestion: keep title, keywords, description contact in the first sentence

2. ALT tag:

Present situation:

<ahref= "/" ></a>

<ahref= "/swt/" ></a>

Recommendation: Add alt attribute to HTML editor

<ahref= "/" ></a>

<ahref= "/swt/" ></a>

3. Nofollow Tags:

such as: <input type= "image" Src= "/templets/default/images/so.gif" width= "" "height=" "class=" Go "alt=" search "title=" searching " >

Recommendation: <input type= "image" Rel= "nofollow" src= "/templets/default/images/so.gif" width= "All" height= "class=" "Go" alt= "Search" title= "searching" >

4. Site Map:

Status: Map content is irrelevant to the site

Map: http://www.zggrow.com/sitemap.html

Solution: Redo Sitemap.html/sitemap.xml

Suggestion: Cancel site map entrance, map to add robots.txt file

5. robots.txt File:

Http://www.zggrow.com/robots.txt

1 Baidu emulate Goole Webmaster Tools, recently is the CSS and JS to do the corresponding processing plan, it is recommended to contact the robots.txt file css and JS shielding.

2) recommended to join the site map:

Sitemap:http://www.zggrow.com/sitemap.xml

Sitemap:http://www.zggrow.com/sitemap.html

Sitemap:http://www.zggrow.com/urllist.txt (no longer used)

6.404 pages

Status: Site arbitrary error page jump directly to the homepage

FIX: Make 404 error page template

Second, the site problems and treatment methods:

1. Website design:

1) First, the site design is basically in line with the requirements of the SEO, the only proposed modification is the right column of the first page of the call problem, it is recommended to really call the module name, and the " Recommended reading " module to move to the top of the list on the left.

2) for the Dede system, it is recommended to add the site map (. XML) update module in the background, so that the network can update the map in time.

3) Medical Resources station inevitably every article at the end of the picture-type contact, as online consulting, web designers should take full account of the work of the network. We recommend that you pin the picture button in your code, and that after each article is published, it can be automatically called, unified mode. (Network designers pay attention to the article is published, is the strategy, rather than at the end of each article is written on the same text description.) ）

4 How do you prevent content pages from being collected by competitors?

I do the article many times will be some high-weight site collection to use, Baidu will think your article is to collect others, because he will be included, and you will not be included, or included very slow.

Copy the following code to the site:

<scriptlanguage=javascript type=text/javascript>

<!--document.oncontextmenu=newfunction (' event.returnvalue=false; ');

Document.onselectstart=newfunction (' event.returnvalue=false; '); -

</SCRIPT>

2. Content Construction:

Here is the more important point, the problem is more. All articles Summary and content reading (including three other sites), feel like a news source, rather than in the fuss resource station. (This article is suitable for the column station or level two domain name site.) ）

The issues involved are mainly in the following areas:

1) The article title does not conform, the content is short (500 words above), lacks the strategy sex;

Suggestion: Original + Raiders + featured graphics + low jump rate = better rankings

2) Repetition of the title of the article, the density of long tail words is not standardized;

Recommendation: The article to appear 2-3 sub-title (or long tail title), respectively, is the first and the middle part, pay attention to the density division,

3) The article content picture display position and the picture attribute does not have the very good attention;

Suggestion: Graphic display location to be appropriate, not an article at the beginning of a few words began to put a very large picture, does not conform to the basic criteria of the article SEO.

At least at the beginning of a paragraph or a meaning expressed clearly after the picture, in addition to the size of the picture is moderate, to ensure that users will not be disgusted when browsing. (200*180 advisable, can be properly retracted)

In addition, each picture should be set " Replace text " and " Picture title " Properties, click on the image can be modified. This is also a good way to optimize the alt tag.

3) Each article keyword, description are not used well (basic not written);

Suggestion: Supplement each article the key words and the description, should be consistent with the article content, achieves the better to build an article.

4) No attention and the combination of the site homepage.

Description: The headlines, recommendations, slide properties are not well utilized, the home long-term not to the actual meaning of the update, although the article almost every day to write, but forget to update the presence of the drive , spiders will be as the site is not in the update.

recommendation: Keep at least 1-2 a home module every day is there in change. (The module function has been realized, the network needs to do is to require the selection of properties)

5) Always pay attention to the use of the chain, do anchor text (long tail word) to promote.

Description: Within the chain is an indispensable part of the SEO, in the page collection, weight promotion has a pivotal role.

Recommendation: Through the internal chain adjustment and construction, to achieve the interoperability between pages, to achieve a better page URL collection effect, and thus promote other more pages to crawl and ingest.

6) After the article has been sent, for the Dede system, be sure to remember to click the Update map (need to improve), cache and a button update site.

Description: This is a basic operation and does not update the cache first page is not generated by new articles.

Iii. brief description of the chain of events, planning and implementation:

1. The distribution of the outside chain is first in accordance with the external chain form:

Anchor text > Hyperlinks > Text links (5:3:2)

2. External chain precautions:

1) Outside the chain Nature: Home page and content pages combined;

2) Platform selection: High weight

3) Relevance: Content-related, platform-related (best)

4) high-weight Multi-forum, blog and other combination

3. Maximize the value of (or Discover) the outside chain:

1) Relevance (external link platform)

2) external chain content correlation

3) Platform as high as possible weight

4) Anchor text > Hyperlinks > Text links

5) Diversity: forum, blog, business-to-business, category page, friend chain, including website (very good) and so on

Summary: Master These five points, the outside chain will not be a problem.

4. What are the resources of the chain:

1) Free: BBS Outside the chain, blog outside the chain, classified information, business-to-business information

2) Charges: Soft text outside the chain, buy and sell outside the chain

5. External chain implementation: How do we make a chain for the website?

1) First make some free chain

2) included in the amount up to 100 after the Friendship chain exchange work (free mainly from QQ Group)

3) Soft text outside the chain + trading links (the current market is chaotic, not very recommended!) ）

6. What are the details that need to be noticed during the implementation of the chain?

1th: Relevance and universality

2nd: Orderly

3rd: The External Chain feedback table: appropriate to do (focus on the included statistics)

4th: Outside the chain, it must be planned

7. How to Exchange friend chain:

1) Friend Chain Exchange platform

2) QQ Group of Friends chain

Friend Chain Exchange notes: weight, ingest, keywords ranking, number of outbound.

Summary: Do some outside the chain, there must be included, and then to do some friends chain, stable, the site URL included in the basic can show an upward trend. (But all of this is based on the pre-completed station basic optimization work)

Iv. Site Specific plan (think)

Website design modification and content construction note after the basic adjustment is completed (basic work), you can come up with the following feasible options, mainly divided into three plans (thinking):

Plan one (new station, extensive, targeted):

1. Competitor site analysis, combined with transposition thinking (standing in the user's perspective), select 5-10 Long Tail words

2.10-20 articles (more than 500 words) for the long tail words of the filter

3. Wait for the article to collect the situation

4. Select the included articles for high-weight multi-Forum external chain (correlation) Send

5. Combine the Friends chain (relevance), adhere to around January to see the overall situation.

6. Correlation chain + friend chain stability, other URLs in the station will also have a good role in promoting.

Program II (for original articles, formed sites):

1. For a molded article station, how to find the most effective way to ingest is crucial.

2. Do all the site preparation (including station optimization + article construction), the use of site map (with sitemap.html) + outside the chain is one of the best choice.

3. In other words, the initial stage of the site should not be considered too deep, in the end, we still have to "cater" to the search engine (this is mainly Baidu), We need to do is aimed at Baidu search engine sitemao.html, in the hair outside the chain, the site of the sitemao.html as a chain address posted to high-quality web site.

3. such as: http://www.zggrow.com/sitemap.html

Note: Be sure to send a hyperlink! (High weight, different website send)

Recommendation: The existing site of the sitemap.html to be modified immediately.

For now, the site portal can be omitted, and the map will be placed robots.txt files.

Plan three (extensive):

1. First determine the pre-modification preparation for the completed site (very important)

2. All the URLs in the tag call station, query ingest and ranking situation, table statistics

Attached: The tag calls all the article URLs in the station:

{dede:arclistrow= "100000"}

<li>http://www.zggrow.com[field:arcurl/]</li>

{/dede:arclist}

3. Quickly filter the URLs that have been included and ranked in the top five pages (the range can be expanded to 5-10-bit)

4. Analyze the title (and keywords) of these URLs, combine the heat of the words (search index Analysis), and filter the long tail words closest to the user to consider the construction of the article.

5. Wait for these popular long tail words after the article included, do the outside chain, promote inclusion, the effect will be more effective, and can achieve the ranking effect. (good word, good rank equals good natural flow)

Summary of the above content:

1.SEO does not exceed the station SEO (station optimization, article construction) + Off-site SEO (outside the chain, daily maintenance) category, natural optimization work, patience is very important.

2. Everything is from the user (customer) The idea of starting, as far as possible to "cater" search engine.

3. Focus on the choice of words, to determine the rear can be carried out chain, the work of the chain of friends and implementation.

Copyright NOTICE: This article for Bo Master original article, without Bo Master permission not reproduced.

The plan and implement method of "SEO work" to the optimization station of Jinan Higher hospital