Those forgotten in the corner SEO tips: Keyword research

Everyone good, we do SEO time, the key is the keyword research, for this point, I believe many friends have done very well, but there are a lot of friends because the keyword performance is good after some of the SEO techniques are selectively ignored, or because of the skills too much, We can use in a period of time or to say that they are good at a few, and many of us know but forgotten in the corner of the SEO technique is what I want to talk to you today a knowledge point.

First of all, let's review the keyword research process in the direction we want to consider three:

1, keyword expansion and selection:

Hot keywords (industry word or professional noun category, such as SEO)

Long tail keywords (regions, brands, specifications, models, manufacturers, wholesale, questions and other modifiers to expand)

Brand words (own brand words and competitor brand words)

Core principles: To obtain high value flow of the main keyword expansion and selection.

2, keyword layout: title,meta,h1-h3, rely on the left link position, non-noise content of the core section.

The core principle: to understand the search engine of the weight of the page allocation, in the important location layout keywords.

3, keyword ranking strategy: keyword competition analysis, keyword Anchor text construction plan, keyword data monitoring and adjustment.

Core principles: The optimization of the key words of the reasonable arrangement, to achieve in the planning of the controllable and targeted adjustment programs.

So, we forget the key words in the corner of the research techniques focused on the three aspects of some of the details. Here are some of my views, there is a wrong place please correct me:

1, keyword expansion of the grouping skills

The ultimate goal of website optimization is to get high value traffic, and the expansion of the key words for our website to get more traffic, keyword expansion of the master will be used to assist the tool, in addition to Baidu Index, Baidu Drop-down box, Baidu related search and other similar functions, but also use webmaster tools, golden Flower and chasing words webmaster tools.

Everyone is accustomed to a key type of mining keywords, in fact, we have no grasp of the essence of the expansion of the keyword, we need to master the composition of keywords, the key words by our hot words and then add modified keywords to expand, according to this thinking to study we can actually grouped keywords, such as SEO for a word, Plus Beijing, then "Beijing SEO" is a combination of two words, plus the company, that is, "Beijing SEO Company" Three words combination, and so on, we can clearly know how these keyword mining tools work, and we through a similar group can clearly know that a single word of the competition must be relatively large, And the combination of two words is medium, the combination of three words will be much weaker.

2, the principle of balance of key words layout

A lot of friends know the layout of the key words, for the Web page of the relevance of the promotion has a great help, but also to ensure that the search engine is not considered cheating and punishment. But often because we all know the importance of this step, so after too much attention will be easy to risk the accumulation of some keywords, so it is easy to ignore the nature of the layout of the keyword and balance principle.

The balance of the key word layout is most important is the choice of position to go up balance, a very typical example, we all know that the title of the weight is very high, so in the layout of keywords will put some of the more important keywords to the title inside, but the title inside the weight of a certain time, the higher the position before the weight will be high, This time the layout can be "difficult to easily" approach to faster access to all levels of keyword ranking.

3, Key statistics monitoring table

Many friends will mention the key statistics watch, but the real people do not have how many, of course, including myself. Here is the first because most of us are doing keyword optimization, rather than the whole station optimization, consider the problem is not the overall, and secondly because the key words of the plan to consider more factors, need to have an in-depth understanding of SEO can be targeted at an industry to expand the statistical table.

Key word statistics watch in my mind mainly by two aspects of the role, on the one hand, help me to clean up the site need to optimize the keywords, here will be used to expand the key words, another aspect of the site to help us the performance of the keyword to do a monitoring, such as our site has more than 50 keywords to optimize, You simply use the tool to query ranking performance, you will find that there is no good tool to all of a sudden query the 50 words, and to track the performance of these words, we have to count the rankings for a period of time, after making a table, we can be very good through Excel production Performance Map.

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