Tracing the logo design of Wuhan International cultural Industry Bo (ii)

In short, in mining, smelting, silk, lacquer ware and so on, Chu people achieved unparalleled results, and Lao Zhuang philosophy, Qu Sao Song also become a famous. In the world, from 6th century BC to 3rd century of the 300 years, the eastern and Western cultures compete for brightness, can completely put Chu culture and the same period of ancient Greek culture and as a representative of the world's civilization.

The state of Chu bronze smelting, cast iron, silk, lacquer ware earlier than ancient Greece, many science and technology in the leading position. In the Art of music, Chu people are also above the ancient Greeks. In philosophy, both have their own strengths. The important foundation of Chinese traditional philosophy is Laozi and Zhuangzi, while Laozi and Zhuangzi are the people of the state of Chu. 1993, the bamboo slips unearthed in Jingmen, Hubei province, "Laozi" A, B, C 3 species, by the International sinology Circle of great concern. In the construction of national polity and monetary system, the state of Chu is more perfect than ancient Greece. Before the voyage of ancient Greece, the car transported Chu people first. The ancient Greeks were better than the Chu people in theory science, shipbuilding and sailing, sports athletics, realism art, construction technology and so on. But "Chu City Han Palace" has also affected the oriental countries ' architectural art style.

It can be said that the Chu culture and the ancient Greek culture from different directions aboard the world's ancient civilization of the glorious Temple. In the longitudinal comparison of the contents of this incisive and brief Chu culture, it is not easy to extract the representative symbol of Jing-chu culture, but it can comprehensively embody and carry forward the cultural industry and improve the influence of Jing-chu culture industry. "Chu Culture to Chime Bells", "Chime Chu Tian" Such references provide a valuable source of creation for the symbolic and implied power of logo design. Therefore, as the symbol of Jing-chu cultural symbols into the logo used in the basic form of "Wen" has become the final idea of the logo design of this document.

In fact, there are a lot of logo design ideas for this paper, more mature design ideas of nearly 20.

For example, using the Phoenix, which plays an important role in the Chu culture as the basic form of the symbol, ancient cloud: "Straiyi", meaning the advent of auspicious, highlighting the Chu culture, will fly the Phoenix and "Wen" the word organic composition, form a graceful figure, meaning Jing Chu culture and the theme of the Wen, and some of the two Phoenix combined with the composition of "Wen" word, implying that the text will "Iven", "Business with the text"; Some ideas in the culture of English "Culture" the first letter "C" and Phoenix of the shape of the whole and use it to highlight the theme of the text.

After a long time to the various ideas of the repeated comparison and your industry design experts decided to "text" as the basic form, to chime bells as a microcosm of the culture of the Jing Chu, to conceive the logo of this document negotiation.

2 Thinking of Perfecting logo design

In the process of perfecting the logo, the basic art design principles, such as beauty of symbol, beauty of feature, concise beauty and simple beauty, should be considered comprehensively, so that it becomes a valuable visual body with knowledge, culture and artistry.

First of all, we need to consider the combination of chime shape and "Wen". To deal with both, it is not a simple superposition and misappropriation of their respective forms, but a clever integration of the 2 kinds of symbols after abstract processing. From the above analysis, it is necessary to the "text" of the word itself deformation treatment, so as to integrate the bells shape. There must be some basis for the deformation processing of the text. One is to choose what font, the other is to chime with the shape of a better combination. Chinese calligraphy is the most glorious crown in Chinese Traditional art, its line composition is simple, but it is "modelling, abstract abstraction, moving and moving intersection, time and space converge, ego deep to micro performance". At the same time, in order to skillfully integrate the form into the word "Wen", the author of "Wen" word processing into Chinese calligraphy in the traditional style, the word "wen" is not only graceful, concise, artistic, cultural and strong, but also conducive to the integration of the form of symbols.

After the plane symbol ("wen" word) and the three-dimensional symbol (chime) of the careful analysis, it is not difficult to find that they are similar in shape, people will "Wen" character fan Fang external contour slightly curved treatment, just as the chime with the positive projection of the contour symbols formed by the same. This approach will find a combination of the two, and blend nature. From the overall shape of the logo, not only "Wen" shape body sedate, quite the meaning of the bells, obviously revealing the theme of the paper, to reach the "Chu culture to chime bells," the original idea. On the edge of the logo modeling, coupled with the subtle seal effect, so that the culture and art of the media, publishing, printing and so on, in order to symbolize the scope of the content of this text.

Red logo to celebrate the convening of the meeting, and to create cultural atmosphere, the development of cultural industries, the construction of strong cultural province placed great expectations. From the overall look of the logo, there seems to be a starting athlete, with the intention to be ready to, the vision of the future full of confidence.

3 Conclusion

The experience of logo design through this paper will can feel to do the logo design in respect of artistic beauty, aesthetic laws, but also need to contain the local culture, the only way to make the symbol of lasting vitality, far-reaching significance, to Jiang, small, but also feel the use of Chinese characters as a design logo selected graphic theme, itself is the spread of Chinese culture and spirit. Driven by international cultural exchanges, people's perception and awareness of Chinese characters are constantly strengthened, and the design of Chinese characters as the main body becomes the trend and trend of international design development nowadays. Hope to engage in the design of colleagues, can attach importance to the design of the application of Chinese characters, the embodiment of the design of local culture, in conveying information and public service at the same time, promote the profound cultural connotations of the Chinese nation.