Turn from 36Kr--not reliable Product Manager form

I am a product manager who has not done a successful product, has been responsible for a number of projects, but not a premature death is already dying. I'm not Wang Xing, not Zhang Xiaolong, not Lao Luo, not Steve Jobs. In the dead of night, I often sit on the toilet to reflect on the meaning of their existence, the boss of the money burned out?

Every time I'm tortured to death by frustration, I'm going to beat myself up with chicken blood in all sorts of perverted ways-like writing this article. (The following is a purely personal point of view, welcome to the drop brick)

First I want to talk about why the product will go to the "not reliable" that step. This tragedy, like Love, was doomed from the start. As for this "start", there are several main situations:

1, the boss is not reliable. This is not serious, because no boss will admit that he is not reliable. If the Product Manager is external (that is, after the product was created), it is even less qualified to tell the boss that he is not reliable.

I have experienced an unreliable boss can be divided into 3 categories: too want to make money, too want to cheat, ABC.

Too want to make money: lead to ignore the user experience, even before providing users with clear utility, think of you TM should pay money, or you do not pay the TM of the good looking ads, otherwise I how to survive. As a mature and emotionally experienced woman, I think it's like a man who hasn't invited you to have a meal and wants to have sex with you, and the money to open the room is the same as you pay half.

Too want to cheat: lead to blindly copy foreign money/business model, spend a lot of time to hook up investors, to all kinds of IT Salon Roadshow sharing site brush face. Kiss, you think you're just wasting some time? Wrong! When you talk to these people about their products, you are pushing this product into hell. The so-called insiders are nothing but give you these kinds of feedback:

A, "this thing who who also is doing yo!" Where is your advantage? "(and then Bang Barra said a bunch of other people do how good, no matter whether or not it is a serious blow to your enthusiasm, unless you think the speaker is a fool, but the problem is that you talk to him for so long you are not stupid to go where)

B, "sounds good, do you need to invest?" "(and then it takes you at least a few hours, but everyone knows that the person who really makes the investment decision won't be the one standing in front of you.) 99% of the possibility is that you are obligated to help this VC classmate completed his industry research work this week)

C, "hehe" (then you can only hehe, right?) ）

I used to have a boss who invested in his old business. He taught me a lot of things to do with VC, but it was inevitable to ruin his own products. This can not blame them, they make investment when the habit, think a product is a pig, strong can sell high prices. You do not have feelings for a pig, there is no responsibility or obligation, so you better be able to raise a lot of different breeds of pigs, observe which kind of long the fastest and most fat, and then the other pigs sold out, and then raise a lot of head grow fast and fat pig. Unexpectedly, the reality is often a pig was left out after the emotional frustration overwhelmed by the outbreak of avian influenza, all the pigs are dead.

Finally say ABC, well, or let's skip it, summed up a sentence "Can't spit more", you know. Usually I have a way to identify "unreliable ABC boss" and "very unreliable ABC boss", simply rude, is to ask him: do you know what dick Silk is?

Well, spit so many slots just finished the first kind of tragedy, we don't throw bricks, you have read here why no longer endure. I'm speeding up the rhythm.

2, you are not reliable. Do not throw bricks, listen to me finish. The so-called people in the lake, product managers see this sentence must immediately laolei freely, choked but the road days cool a good autumn. Then let me help them to talk about the journey.

The cause of the tragedy of "self-reliance" is about 3 kinds: too confident; too insecure; too cheap.

In view of the reasons for space, the first two are so concise and the big truth, there is no need to expand to say. My bitter experience is that if you do not have a stake in this project, please do not fart, you do not qualify, do not hate yourself to ruin your job. If you have an option to participate in the project from scratch, and have built a deep thicker than water relationship with the product and team, then you have to be like a man (or a woman), for the product for a better future, including the idea of overthrowing the boss said you are stupid, but also to help the boss of tea knock back flattery, Draw a beautiful onion pancake every day to show him that he can give you more resources and more budget.

Now I'm going to focus on what is a "cheap" product manager. In fact, I am the perfect seat, if you also flashed a hint of uncertainty, then admit it, medicine can not stop.

That's nasty. Symptom 1: Like Ask the east to ask West. Many product managers know a lot of reason, idle time diligent reading all kinds of well-known predecessors experience sharing, what jobs biography ah Quora Ah 36kr Ah Lao Luo's speech video ah are repeatedly worship study. I'm not saying it's not good, I just want to state my tragic experience, which is, because well read others brilliant Albert caused by self-doubt and self-denial. From "The business model of this product is enough to subvert it?" If the Penguins also come to do what to do ah, "to" This function is good, but there is no better way to do it, have it? "and then" the color of this button is right "then go back to the user Experience Design Law series, Pro, you live tired not tired?

Well, actually, what I'm trying to say is, if you think you should do something, do it, do it and know it's not going to happen. Do not ask the east, if the answer is to ask, all products are listed.

Here I have a slot for "User Focus research". The user is not stupid but also absolutely not smart, you have to do MVP trial and error, remember not to equate the paper prototype with the MVP, and throw it to the user embarrassed. Users will not buy 64G phone like you, will not be like you to install hundreds of apps, and not like you guilt on the toilet is now being brushed to the first place in the social list of some unreliable applications. User simple head really can't imagine you this product "should" is how to interact, how to solve the problem for him, unless you do something pure copy weixin or ink weather. In addition, users do not really know what they want, only know what they do not. Just like the human, I do not know what kind of son, I only know that they are not the roadside raised the garbage aunt, is not next to his big 20-year-old state-owned Bank of the old man's proud woman.

I think that the essence of user research should be to control the topic in a range, while stimulating the exchange between users, even if the topic at the end of the "good want to find a man ah" also does not have much relationship. All you have to do is observe: observe their dress, their talk, their way of life, their values, their points of interest, and engrave the information in their minds, like a 3D printer, and turn back the complete piece of your target user image, a vivid person! When your product can completely impress this person, you can launch the market. If you can become good friends with members of the research team, and weixin god horse, the effect will be better. (Do you think that's a good idea?) Actually because I hate to analyze the data afraid to look at Excel tables, so just use this perceptual method of opportunistic. The rational people spit the groove. I don't mind. ）

That's nasty. Symptom 2: likes to stick others cold buttocks. Product Manager Ah, we all know your product finally on the line is how not easy, you must with the boss countless times of the table to argue (quarrel), with the designers countless times to roar you ya taste is how bad, with RD countless times complained "how have not finished how still have bug", then be sprayed a face " Who make you need always change ", but only with them side midnight Oil even accompany sleep company. But! But! You really don't have to show off the product to people all over the world.

My own experience of the people to the base of the drug can not stop, is to recommend a good product to non-target users to see (including the family still have the Chairman Mao quotations in the state-owned enterprises work relatives), the result truth not say, more serious is their opinion, will seriously affect the follow-up development of products. This is like KFC's chicken pieces of all kinds of classics, but to China began to sell porridge, so it is not the same year that KFC. (Well, this example is not very appropriate, anyway, you know.) So how can you so unreliable, Ernest of the people to save water why fooling, take back a lot of trouble to do, abandon and sorry others chicken products suggestions.

Finally, the cheap symptom 3: Spend too much time groan, spit groove other than oneself more unreliable product manager, Spit Groove boss, Spit Groove colleague, spit Groove this world. Yes, I am now, you do not learn.

Above, I, for the time being finished.

............................................. Split line ..... ..... ..... ..... ..... .......................

To present some words of wisdom, oh no, at the most advanced version of The Spit Groove gold sentence, I hope you can appreciate my self-mockery behind the dense cup of Mulberry.

If the boss asked you for the next 3 years of product roadmap, in fact, he just want to ask, you TM when you can make money Ah!

Demand has been changed, there are ways less pity dorado? No! Do not change how to keep up with the internet cause of the rapid development of fast pace!

Come out and mix it up. Any product may be played by a group of friends named "early adopter" in society. They never learn to be loyal. How to write, forever hate, unless you are e-commerce to change the goods every day to meet their needs for freshness, but if you are a real product, such as a well-known sound photo software and a well-known gun software (in fact, I would like to call a well-known geographical location of social software, although his social has never done well), early adopters, if it is a family, it may not be good.

Data analysis, the inevitable little wool. Don't you think it's a couple of hours? Excel adjusts various arithmetic formulas The final summary is the conclusion that can be thought with the buttocks, really is very fucked!? (OK, I mean those very young products, and so the user accumulated a certain basis, the data becomes very important)

Content is king. This is the most reasonable sentence I think. The product design of how cool, users only care about what can get help information. Content reflects the overall product of the depth of thought, content to let users judge "it is worth making friends."

To take on a point, medium is the message this golden sentence is very multimedia people know. Its most straightforward translation is: A man with Momo to hook you, or use LinkedIn to seduce you, the purpose is not the same. (Of course, the end result is probably to the hotel.) The meaning of product design is that you create a game rule, and then you can manipulate people's behavior like God.

The product manager's self-cultivation is very important. Many people have been "the cock of the world" This is more than the Biblical believers in the golden sentence is misleading, feel that product Manager from the noon box to the angle to pull the nose of the action, should be integrated into the cock silk this temperament group. But I do not think the same. The development of the Internet has been purely relying on the technical threshold to open the gap between the Times, the future of competition lies deeper with the traditional industry wisdom docking, request product managers to learn more non-internet areas of things, so they have to have a sense of accomplishment, with a curious heart, to appreciate and pursue a more pressing things, so as to have competitive strength.

RD usually doesn't like to take risks and is afraid of being a scapegoat for project delays, which is why they always multiply by 2.5 times times your estimated development time. If you feel angry, I can only say that anger and anger are good.

RD people are hard to find and difficult to stay. The reason may be that RD "earn a lot x early" fame, usually early on the organization of the family, by the road female man hostage to buy a house and a certificate also loans. What they most fancy is money, and it's useless for you to wear a low-chested bust to interview them-this is for the little vase girls who have just come into their shoes and think they have a pretty look.

Turn from 36Kr--not reliable Product Manager form