Use SEO data analysis three stages to drive SEO project results

One of the foundations of a successful SEO project is the ability to use data to control results. I like to divide the data analysis process into three main phases:

1. Report on results

2. Opportunity Analysis

3. Priority level

This article will explain in detail what data should be considered in these three phases, and which of our actions will have an impact on the outcome?

Phase I: Results report

The goal of the results report is twofold.

Identify whether the key performance indicators for SEO are mapped to targets. The most basic activities are to be paid attention to every year, brand and non-brand traffic is determined by the exact matching of traffic and the traffic generated by the long tail. In addition, the usual practice is to combine traffic and conversion rates with income. This will show you a good SEO performance.

If possible, quickly discover the main mistakes in rankings and traffic and then take timely and effective measures. Of course, if these changes are caused by a change in search engine algorithms or a competitive increase, you should immediately limit their impact on the results. But usually these changes are due to changes in the site (in many cases, these changes are unintentional). The results report is like a monitor for monitoring these reports.

Second Stage: Opportunity Analysis

In an SEO project, we should make good use of the data on hand to identify the potential opportunities in the optimization process. There are seven main categories of opportunities that we find most often:

1. Identification of new key words

New keywords have the ability to bring significant revenue

The new long tail keyword points to the current target keyword

2, the key consideration of the page

which keywords/pages rank in the top 20 but not in the top 3

Brand-related keyword search ranking is not in the top 3

3, the opportunity of online

Meta data page/content does not optimize target keywords

Previous Web optimization requires reprocessing

Web page content Repeat, page title and meta data

Additional content parts need to be added to the site

4. Internal links

Existing links that require more keyword anchor text

Potential changes to global navigation

5, the whole station range of opportunities (technical issues)

Page return code is 404 to consider the problem of linking

Cancel 302 redirect

6, performance

High bounce rate.

Geo-positioning performance

The most efficient click Path

7. Opportunities for External links

New potential Links

Better use and integration of existing link relationships

Of course not all of these, but these are the most common.

Phase III: Priority

In any SEO activities, there are many things to do, there is no doubt that the existing time and resources are far from enough. One of the biggest challenges is to raise their priorities by optimizing the most likely and best ROI. In order to be able to achieve reasonable priority, we can consider these factors in turn:

Based on the opportunity to search for potential additional traffic

Existing conversion rates, potential opportunities

The time required to get the opportunity

Realize the practicality of opportunity

As we found in the second paragraph, by standardizing a split model to get an opportunity, you can make better decisions in the third phase. If you can do a better job of the four factors we predicted in the third paragraph, your SEO activities will be more successful.

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