User experience is the eternal proposition of SEO

Believe that a lot of SEO industry friends should receive news, Baidu algorithm in yesterday afternoon again updated, its purpose is to fight cheating sites and low quality sites. Baidu 6.22 and 6.28 events, many sites by the Baidu algorithm updated the impact of this is very dissatisfied. As a bitter force of the seoer, the following by the author and you to explore Baidu this algorithm update. First give Baidu official notice address: http://bbs.zhanzhang.baidu.com/thread-7934-1-1.html

Many seoer know that the first paragraph of the article is very important. Below we are the use of SEO thinking, to see the algorithm Update Bulletin of the first paragraph of the article: "Respected users, dear webmaster, everyone good." Since the end of June we have updated the anti cheating algorithm, achieved good results, the search results in some of the low-quality content is cleared, the overall quality of the site to obtain more traffic. But our algorithm upgrades are not over, and we have recently added more features to our previous base, which will further reduce the presentation of low quality results in search. The aim is still to make the quality results, the original site to get more show, so as to improve the user's search experience and maintain the fair and healthy development of the Internet ecology. The Baidu system algorithm upgrade, the main attack for random collection, chain cheat, etc. affect the user experience of the site. In the first paragraph, the author notes that Lee has repeatedly emphasized "user" "experience" two words, improve the user's search experience, to combat the impact of the user experience of the site, this can be verified from some aspects of the author's point of view: "User experience, SEO eternal proposition", Search engine algorithm update is always the user experience as the core.

　Let's take another look at 5 examples of Lee's article:

1, the Disorderly collection content, the statement impassability, the reader cannot obtain the information which needs,

2, although the content can be read, but most of the articles are collected, copied from other sites, no original content.

3, the Web page interspersed with the accumulation of keywords or articles and topics unrelated to the attempt to deceive search engines, search related keywords users do not have substantial help.

4, impersonate the official website to deceive users, in title and meta tags declared untrue.

5, the site has a large number of illegal or fraudulent content, may cause user property security losses.

Let us abandon the idea of SEO, as an ordinary user, the above examples of similar sites you must have met, you would like to open such a site? Such a website, I am afraid that only we seoer sometimes open, because to see what else can be optimized, otherwise, even do not want to open a more look.

　Users use search engines and can generally divide their search intentions into 3 major categories:

1, navigation Search, the purpose of this search request is to find a specific URL, such as through the search engine search "Jing Dong" to its website up. 2, information-type search, the user's purpose is to obtain a certain information, such as "braised fish how to do", 3, trade-type search element, such users with a clear intention to purchase, such as "TV online purchase."

We in the early days of optimization, we must be clear about the purpose of the site, is to promote the enterprise, or directly generate purchase behavior. Only the website satisfies the user demand, can have the good user experience, the website can obtain the long-term stable rank.

Many seoer have used Google Analytics, but did you know that Google Analytics was charged before Google bought it? Google Analytics was originally a urchin company for paid sites to provide a traffic statistics service, but why Google in the acquisition of it after the free to use the webmaster, Its purpose is to Google to get more information through Google Analytics website background data, so that it through the background data analysis site user experience, Baidu also has a statistical tool Baidu, I think its purpose is this.

　So how does the search engine use the background data to analyze the user experience of the website?

1, the PV value of the website. As far as the current search engine, the PV value of this factor on the ranking of the impact is very large, the height of PV values and rankings in direct proportion.

2, the time of the page, the user stays on the page in a certain procedure to reflect on the Web site's favorite program,

3, the website jumps out rate, in the search engine eye, if the user often jumps out from the website, that Representative website content is not the user needs.

For enterprises, SEO is a good low-cost network marketing, then, in the SEO perspective how to improve the site's user experience?

1, the site appears the appropriate anchor text. Anchor text in the site in the appropriate place to guide users to click on the site's PV value is a good upgrade.

2, the quality of the site content. If a site's content collection, no own site characteristics, can not meet the needs of users, users will be ruthless to open the site after you shut down, this will reduce the PV site, reduce the length of the page stay, improve the bounce rate.

3, the site for the appropriate layout. What users need most, your site will be the first time to give him what he needs, the search engine can not give you the rankings?