I. Industry Overview
1. Background and InformationInformatization Situation
The real estate business involves all the links in the real estate industry chain: Market Research, Product Positioning, land acquisition, Planning and Design , Financing, construction, Market Marketing, sales, and property management. In addition Development Centralized Business Management, Enterprise Management Process It also includes strategic foresight and Integration , Financial management, personnel management, KnowledgeManagement And other sub-processes. A real estate development project is a complex project. System The project involves a wide range of projects, from project initiation to budget summary, Bidding Management, construction, supervision, and many other participants. Therefore, the real estate industry is recognized as a long upstream and downstream industry chain with a large amount of data, industries with long investment cycles, high uncertainty and risk levels.
With information Technology Domestic real estate enterprises have begun to realize that enterprise development is increasingly dependent on a system. Enterprise profits will mainly come from a virtuous circle: "scientific decision-fine management-scientific decision-making", that is, when enterprises change their "head-hitting" decision-making models, they will pay more attention Based on Scientific decision-making based on internal and external intelligence analysis results of enterprises reduces risks and increases profit efficiency of decision-making; extensive management is transformed to refined management, and efforts are made to increase revenue and reduce operation and project costs, for example, focus on product design, strengthen plan management, strictly control project costs, and strengthen Customer Relationship Management and brand building.
In recent years, real estate enterprises have gradually been informatized. Construction . However, in the process of informatization, enterprises also have isolated information islands to varying degrees, failing to give full play to the advantages of system integration, or even vice versa. Enterprise Informatization Development. In the process of informatization, enterprises need to introduce system theory to guide the planning and implementation of informatization.
2. Management Requirement
The real estate industry needs to use information technology to break all kinds of information islands and resource islands and closely link various business entities, the whole real estate industry business process and various functional processes are integrated into an integrated information management system to achieve smooth data exchange and operation, reduce the intermediate information flow links, and form an Enterprise Office Unified information of information exchange and business management, and provides managers with a smooth platform for understanding the enterprise, business conditions, and publishing management decisions.
Real Estate Businesses operate around a development project for a long period, involving many business links, this includes project feasibility study, market analysis, product positioning, planning and design, construction, and engineering supervision. Therefore, it is necessary to scientifically track and analyze the entire project, to achieve optimal management of real estate projects, so as to reduce project risks, reduce project investment costs, and increase profits.
The effectiveness of real estate marketing and customer service directly affects the enterprise's benefits. Real estate enterprises need to use the information technology to effectively track and adjust their market strategies in a timely manner, analyze sales opportunities, mine potential customers, increase the value of existing customers, and improve Service Quality to establish a corporate brand, improve customer loyalty, and thus bring greater benefits to the enterprise.
Ii. WeaverSolution
1. Solution Overview
Weaver e-cology real estate industry solutions are characterized by comprehensive resource integration, opening up various information islandsEnterprise ManagementServices involved in the process are integrated on a platform to effectively manage and efficiently share information and knowledge, and centrally manage suppliers and customers.
With Weaver Real Estate Industry Solutions, enterprises can quickly improve management, establish standardized process management for enterprises, effectively manage and control various business processes of enterprises, and implement rapid project planning and prediction, analysis and execution to achieve optimal project management; conduct enterprise knowledge and informationElectronicsCentralized and Efficient Customer tracking service management to improve enterprise efficiency and market competitiveness.
2. Overall Function
Weaver e-cology real estate industry solutions include the following five parts:
I. Project Management Solution
Business Operations of real estate companies are generally carried out in the form of projects. Due to the particularity of Real Estate Businesses, project management involves multiple aspects and steps, the main processes include project analysis, land acquisition and demolition, design reporting, project construction, and promotion and sales. The effectiveness of project management directly affects the operation of real estate.
The Weaver project management solution provides unified management of various project-related resources, such as design drawings, various manuals, advertising materials, contracts, project implementation units and personnel, and construction materials, through the establishment of an efficient and fast information sharing mechanism, real estate enterprises can transmit and interact a large amount of information during project progress in a timely manner; provides management of project opportunities and investment research, project review and declaration, project implementation plan and progress monitoring, project cost Prediction and Analysis, and rationally allocates and regulates project resources, reduce project risks and achieve project management goals.
Document management
Real estate enterprises generate a large number of drawings, technical documents, advertising design drawings, instructions, and so on every day. These information is in different formats and media. Dynamic Storage in different departments, resulting in a large amount of heterogeneous data, not only occupying a large amount of human resources and space resources, but also low efficiency.
The document management provided by the system standardizes the management of these structured and unstructured data, while saving storage space and manpower, it can easily and quickly obtain the required documents as needed, and fully meet the information management needs of real estate enterprises.
Defines the storage directory of documents with high flexibility
File storage in various formats, such Word / Excel /Pdf, etc.
Comprehensive presentation of document association information, such as release time, content keywords, associated projects, and associated customers
Document Access Level setting and Security Control
Quick query of documents with multiple conditions, combined query, and fuzzy query
Knowledge Management
Knowledge management can provide dynamic and comprehensive knowledge information support for real estate enterprises to invest in real estate projects, carry out project conception and feasibility studies, and formulate project planning schemes.
Dynamic Knowledge Base maintenance, including industry analysis, real estate analysis, competitor analysis, etc.
Define knowledge map
Multi-person knowledge accumulation, including internal staff and external partners
Personalized knowledge portal
Quick knowledge search
Knowledge subscription and Knowledge Distribution
Various tools support knowledge analysis
Project Process Management
Define various business processes related to the project, such as project approval, project change, material procurement, and personnel arrangement. Process definition does not require secondary development at the underlying layer, but can be completed using convenient definition tools.
Form Definition
Definition of path and flow condition
Operator Definition
Multiple Transfer Modes
Connect related information, such as attachments in the contract Flow
Process statistics and query
Project Plan and Progress Management
Custom project status, project type, and working status
Complete Project Information
Edit/view classified project information
Unlimited multi-level task division for projects
Complete Project Task plans, including time, resources, fees, targets, and personnel
Associated with personal work plans/arrangements
Progress Analysis and Warning
Project Progress Report
Project tracking/Analysis
Track and view project information, such as progress, resources, manpower, costs, investment, and costs.
Trace from macro analysis reports to the most detailed information
Analysis of personnel, materials, and time
Comparison between actual conditions and plans and Deviation Analysis
Project adjustment and automatic reminder
Project Fund Management
Dynamic Tracking, analysis, and adjustment of funds combined with financial management, including fund plans, fund receipts and payments, and fund reports; achieve the company's project target cost management, through comparative analysis of the target cost and dynamic cost, the whole project cost is controlled to provide effective data support for decision-making by leaders.
Detailed Balance Sheet
Tracking related contract revenue and expenditure
Comprehensive and real-time reflection of project capital flows and Use Situation
Integration with other financial systems
Procurement Management
Supplier information management and supplier Analysis
Procurement Plan Management
Procurement approval management
Generation of purchase orders, receipts, and return orders
RFQ management, including the generation of inquiry tickets and RFQ responses
Procurement tracking, multi-angle analysis and summary of procurement data
Material management
Material Classification, material information table definition and generation
Manage warehouse picking, warehouse receiving, picking and returning, and fully record the use of materials
Warehouse management, inventory query, inventory check, stock transfer, damage management, safety stock management, etc.
Provide standard financial information for materials
Reports and Analysis of Multiple materials, which can be customized
Contract Management
Contract drafting and approval, link to the original contract
Project contract information management, contract change management, contract amount management, contract revenue and expenditure management, etc.
Configuration and automatic reminder of contract payment
Contract Key Data Query
Decision support
Personalized reports provided to project members at different levels from the macro level to the micro level
Reflect the overall situation of the project from the perspectives of time, capital, resources, and materials
Early warning of major problems such as cost overruns, lagging progress, and capital arrearage
Project start-up, mileage event, task completion and other major work forecasts
Project Collaboration
All project members, such as design companies, investors, construction companies, and consulting departments, can share the latest project information and promote the project progress through the information portal.
Project Manager-plans and arranges the project, monitors the progress of the project, and obtains the project analysis report.
Project personnel-gain a clear understanding of roles and tasks in the project, and scientifically arrange project tasks
External resources-whether it is material procurement, contract transfer, collaborative design, project communication, etc., can be carried out quickly
2. customer marketing and service solutions
It is imperative for real estate enterprises to adopt advanced customer relationship management systems. Real estate enterprises need to manage and maintain customer information as an important strategic resource of enterprises, to explore potential customer values, improve service quality, increase profits, reduce costs, and expand market share.
Weaver solutions can help real estate enterprises systematically manage customer data and customer access processes, mine customer needs, design promotion and promotion of various real estate projects, increase profits and sales capabilities, and improve customer satisfaction.
Collect and manage customer information
Collect customer information in multiple ways and store it in the form of customer cards, including basic customer information, contact information, sales opportunities, value evaluation, and customer credit. At the same time, through a variety of customer classification and hierarchical management methods, enterprises can screen out the most valuable customers and develop different marketing strategies for different customers.
Sales Management
Complete sales management helps to record every step of the sales process, arrange the work of sales personnel reasonably, and conveniently and efficiently exchange and obtain information during the sales process, such as acquisition of sales experience, analysis reports of competitors, dynamic query of real estate, discussion and communication, etc. monitor all sales opportunities in the sales process and optimize the sales process, helps enterprises learn about the sales cycle, value, success rate, closing date, and reason for success/failure in a timely manner to improve the sales success rate.
Comprehensive Marketing
Through the segmentation of real estate customer groups, the customer's specific circumstances, the development and implementation of the corresponding real estate advertising, product display and other marketing activities, and can be combined with external websites of the enterprise, use a variety of advanced information methods, such as panoramic display, shopping guide, real estate recommendations, Real Estate Query, consulting services, Membership Services, Community Communication, online surveys, electronic publications, email sending, etc., to maximize the customer's purchase, improve the company's brand image and awareness.
Customer Service Management
Improve and smooth the channels for real estate enterprises to interact with customers E-commerce The platform, telephone center, email center, fax, and various sales outlets are effectively integrated to integrate various information and customer service channels; real estate enterprises can achieve online submission, classification management, timely response, feedback viewing, service evaluation, service record and statistics of customer services, so that real estate enterprises can truly contact customers, it helps achieve the "customer-centric" service goal, thus improving customer satisfaction and loyalty.
Customer Analysis
Integrated customer information can provide comprehensive customer analysis of basic data, through personalized customer classification definition, orderly and efficient management of various customers and the corresponding marketing and service strategy. Various customer analysis reports effectively support decision-making, so as to promptly develop appropriate marketing strategies, and can be customized according to enterprise needs.
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Iv. TypicalUser
Forte (Group) Limited by share Ltd
Ningbo jindali Real Estate Development Co., Ltd.
Guangzhou times Real Estate Development Group
Suzhou sunshine SHKP Real Estate
Zhejiang Seiko Construction Industry Group
Excellent real estate group
Xiamen Datang Real Estate
Sichuan guojia Real Estate
21 century real estate Shanghai ruifeng real estate investment consultants Co., Ltd.
Jiaxing Guangyuan Real Estate
Shanxi electric power construction company 2
Zhongbang real estate group
Beijing Zhiyuan Group
Chongqing Daya Real Estate
Beijing Group
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