Website optimization diagnosis do SEO audit work

We have step-by-step on the SEO audit related work content, in this article, the author will continue to talk about SEO audit related work, in the optimization work, how to do a good job in SEO diagnosis. In the previous two articles, we are mainly from the Web site accessibility and can be indexed two major content to introduce the SEO audit related work, now we will focus on the site's search engine rankings on the characteristics of your site page, for each page ranking factor, SEO audit will be from the entire site's domain name level characteristics, As well as page-level characteristics of the relevant information evaluation, under normal circumstances, the page level analysis, you can let SEO optimization workers see the opportunity for optimization, domain-level analysis will be determined within the site to modify.

　1. Website URL

URLs are short URLs good or long URLs more user-friendly? According to the relevant experience of SEO audit work, the URL remained within 115 characters, more in line with the user's attention, in the process of implementation more hope to create a more obvious advantage, Let more followers know how to create a clearer story after such a content validation.

The URLs include relevant keywords, this is a more sensible way to optimize the URL inserted into the keyword, not only to allow users to see your domain name when you know what is the content of your site, even when the search engine index site can also know what the main content of the site?

Should URLs avoid using too many parameters? Typically, SEO audits recommend that workers avoid using too many parameters.

　2, based on the URL of the duplicate content

Analysis of Web site optimization, SEO audit very much value the site based on the existence of the content of the URL, in the optimization sector, clearly defined a URL to represent a unique entry point into the site, if two different URLs to the same page, without using redirection, Search engine will think that this is two different pages, URLs can be innovative duplicate content, if you check your site there are too many of the same URL page content, the proposal to consider in the design of the site or programming when you encounter other related problems.

　3, Outlinks

Outlinks is also known as a link around the site to evaluate whether there is a high quality site links, in order to help evaluate a given page links, here are a few questions to remember:

(1) The quality of the website is trustworthy. Do outlinks link point must know how to create some more sensible content validation, do not link some spam site, if your site links to other sites, search engine in the retrieval of it is the search engine spider to your site's trust degree.

(2) Website relevance evaluation. When you link to another page, its contents should complement yours. If your links are irrelevant, it can lead to poor user experience and reduce the relevance of your pages.

(3) Whether the use of anchor text is targeted. Anchor text whether the targeted keyword linked to the anchor text should accurately describe the page it points to. This helps the user decide whether to follow the link, it can help the search engine determine the target page theme.

SEO related work, the author is roughly introduced here, from the content of recent days can know in the optimization work, if no SEO workers can be like SEO audit, will optimize the content of thorough analysis, I believe that the results of SEO optimization will be better displayed.

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