Website SEO cannot share the reason of the Baidu cheese

When the site does not rank, SEO practitioners anxious extremely, finally have ranked, but found that the site traffic is very few, at this time SEO search engine optimization limitations reflected out ... SEO Consultant through long-term data research and analysis, found that from the Baidu search engine natural rankings to the site traffic is increasingly less. Some industries of the company's natural ranking of the site is good, the Core keyword ranking also has a number of home page in Baidu, but the natural search flow and keyword index is obviously wrong, and so the flow of few, why the site SEO can not share Baidu cheese? And look at SEO consultant one by one.

　　One, Baidu promotion squeezed out the natural ranking position

By searching for some of the industry's hottest keywords, it is sometimes found that the first screen will be completely promoted Occupy, the right side there are vertical extension site. And ordinary users basically have no way to distinguish between ads and natural search results, resulting in a click Flow basically no site SEO a cup of soup.

In response to this situation, the SEO consultant service team made two recommendations:

1, the enterprise website needs to SEO optimization and SEM marketing (Baidu to promote PPC) organically combined to do. For hot words, SEO search engine optimization input-output than ROI may also be higher than Baidu to promote PPC. Because the hot word seo is difficult to optimize, time-consuming and controllability is not strong, while the click Rate is not high.

2, open the website Long tail Word optimization strategy, you can through some SEO tools mining, such as now Baidu Webmaster Tools is good. Relative to the core keywords, the website Long Tail Word competition is less difficult, and can choose a wide range, at the same time can effectively avoid Baidu to promote PPC, another search long tail word conversion rate may not be lost to the core keywords in customers.

　Second, Baidu to promote the diversity of presentation forms

Brand promotion is needless to say, is basically some have formed high index brand words of large enterprises to do the show. Recently, Fujian SEO found that some of the industry keyword PPC on the right there are also pictures of the form of display, in addition to the left there are some sites to show Ico icon, the telephone through the number of small sectors of the industry's Web site display (mainly with Baidu has a good cooperative relationship with the corporate website), This is a powerful temptation for users to click on a choice. And regardless of the full screen of promotional links, coupled with these additional "lace news", so that the site to do corporate SEO basically can only get the breeze.

Baidu's recent series of adjustments, including webmaster tools upgrades, SiteLink and ICP record information display (recently sitelink offline) and more or less with the 360 search strong launch relationship. Fujian SEO guess 360 of the launch of the search for Baidu to promote the search performance caused unprecedented pressure, Baidu official hope that through effective combination of boxing to increase the cardiac performance. But, please do not forget that the user is the search engine God, such a user experience in the end good? It should be the balance that needs to be weighed before Baidu's drastic reform.

　Third, Baidu's own products are still strong

Baidu has a lot of its own products, and some of the list of natural ranking products are basically in the home page. There is no doubt that Baidu such a practice bias, but can not be denied that Baidu products in the user experience to do a good job, but the broad scope of the dominant home after all difficult to serve the public, the final analysis of the standardization of Baidu has yet to be strengthened.

Because of the weight of Baidu's products are relatively high, so many SEO practitioners on the use of such as Baidu Encyclopedia, Baidu Bar, Baidu Library, Baidu Space, Baidu experience, such as the construction of the site outside the chain, not only can promote the site rankings, but also to carry out corporate brand image display, so the site optimization

　Four, Baidu open platform and Baidu application

Baidu data open platform is based on Baidu box calculation, to connect webmaster quality data and Baidu search results of an open platform. Webmaster through the submission of structured high-quality data, to obtain the Baidu search results page "That is, search is to be found."

Baidu application for the vast number of netizens to provide a wealth of online, download application services. Using the Baidu application, you can play games online or use tools directly on the PC side, or you can download to the best quality game and application in hundreds of thousands of applications of mobile end.

Based on Baidu so powerful openness, as well as the future of unpredictable development trend, SEO Blog recommended business SEO consider 4 points:

1, with Baidu official cooperation, the submission of Web site-related data, become the industry's most professional, the most leadership style of corporate web site;

2, if the temporary failure to reach the requirements, can not provide relevant data, SEO Blog recommended enterprise SEO can be considered to avoid open platform keywords;

3, can ask the professional personnel to develop some applications, of course, not all industries need, this is only a reference proposal;

4, corporate web site in the development of PC-side promotion, do not ignore the mobile client development speed, mobile internet era has come.

SEO Consultant Summary: The above four points is Fujian SEO technology blog to share all the content, I hope that the company's website optimization practitioners have inspired.

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