What has changed in the SEO world since 2012

In Baidu's annual meeting, Li summed up 2012 years of Baidu's results, said 2012 is Baidu's toughest year. In fact, if you want to rely on Baidu's vast number of SEO, 2012 is the most difficult SEO year. The 2012 search market is really turbulent, the 2012 Baidu is really moody, make a vast number of SEO crying days to rob the ground.

So, after 2012 years after the looting of Baidu, SEO what kind of change? And for the future of the SEO put forward how to request it?

Into the 2013, many SEO most obvious feeling is that the chain is not good, the collection is generally worse than before. Many people even abandon the chain construction, focus on the optimization in the station. Many of them reflected in the forum to do outside the chain, as long as the text appears in the link, can not be included in Baidu, can only be placed in the signature. In fact, the second half of the 2012 years of Baidu update as long as the spear is to clean up the chain, the threshold of the external chain increased a lot. and traditional blogs, forums, classified information, such as the chain of the main way, now the mainstream outside the chain seems to have undergone a great change, the most obvious is the soaring pay chain, especially the news source. Now do SEO almost every day will receive the promotion of soft text outside the chain of news, the traditional classification information site also provides some high-quality paid outside the chain service. This allows the past to be known for free SEO gradually increase costs. Some of the most popular industries, such as the external chain structure of medical websites, have even accounted for 90% of the news sources.

This change can not be said to be a kind of progress, but there is suspicion of chaos. Because this is not an optimization in nature, but a crazy marketing. This practice hurt a lot of grass-roots SEO benefits, because who can afford to pay the money to buy news sources, and then hire a group of people take turns bombing popular keywords. As long as the news source weight is high enough, basically can be a second or even row to the home page, so that will be some honest to do optimization of the site to squeeze down, which is very unfair to many grassroots seo. At present this phenomenon in the hot medical profession is most common, many unknown medical institutions to take the news source of the car, tightly stuck in the front pages. I think this is what users do not want to see, on the moral level, Baidu should also strengthen supervision in this respect.

The biggest change in the chain is the news source, there is a big change in the station, that is, the content of the station is cleaner than before. In the medical industry, now casually open a medical web site, will find that the contents will be more concise, with a relatively strong readability, irrelevant content significantly reduced, unrelated to the chain has also been reduced, the body content can basically keep clean. The future direction of development, the contents of the station is still the most basic assessment indicators, the phenomenon of excessive optimization will be less and fewer. There is nothing to be reminded of in this regard.

In addition to the inside and outside the chain of the two basic content, and then from a macro point of view SEO, will find that the status of SEO is weakened. SEO itself as a means of marketing promotion, the past standing in the network marketing pyramid almost the top, but now the network Marketing system has become more complex, marketing tools emerge, many enterprises no longer blindly rely on SEO to promote and marketing, but comprehensive bidding, micro-blog, social network and other means of all-round coverage, In this system, SEO is limited to its economic cost, time cost and risk cost increase often no longer become the core means. SEO originally as a commercial flavor than a weaker means of promotion has been the naked commercial purpose of kidnapping, this situation is more objectionable Baidu, because the search of the natural clean is more and more attention to Baidu after the things. Therefore, in the future to do SEO need to integrate it into other promotional methods, with other means to produce a very good synergy.

After 2012 years of looting, the arrogance of SEO has obviously been beaten down. But this is also the chance of SEO to the right track, after the SEO will be more Test technology and details, the threshold will be higher, of course, chaos will be less.

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