Wuzzokiang: System to talk about how to do a comprehensive website SEO

SEO English full name Search Engine optimization, general translation for search engine optimization, is currently a more common way to promote the network, is a site to improve the search engine rankings and improve the site exposure of a technology, so as to increase the number of visits to the site or site sales.

The current mainstream of SEO means divided into two, station SEO and outside the station SEO, below I Wuzzokiang personal experience to talk about how to do a website SEO, so as to promote their own site. (Here I Wuzzokiang only talk about the formal SEO means, will not involve the Black Hat seo.) )

The following figure, this is a system to do a good job of SEO solution map, I will be based on this diagram to talk about how to do a comprehensive website seo:

　　

　One, site SEO

"One" Code and label

First of all, do a good job of SEO site from the basic program to start, this is to do the fundamental SEO, search engine spiders crawling over your program, and not like us to browse a site is stereo and have the image, so do a good job of SEO first step, from the program code optimization, simple to start.

Good site program code optimization, the first thing to do is to simplify the code, eliminate the redundancy of the code, can use a short code to achieve a function as far as possible not to use complex code, as far as possible to avoid the call external js,css structural logic and structural to strict, so that the spider's crawling.

Title is the headline of a website, this is also a key factor in SEO, because the site's keywords are generally on the shop here, generally speaking, the title of the site is not more than 80 characters, five keywords in general, 30 or so characters can be completed, so, select a good site keyword is the key, You should be based on the theme of the site, Baidu Index, a few long tail words and other factors to choose, for how to select keywords, how to write the title of the site, I will be in my blog Wuzzokiang said this related article, you can continue to pay attention to my blog.

What is H1,H2? Maybe a lot of people do not know, here I explain: H1. H6 tag is the HTML language from H1 to h6 definition header of the six different text size of the Tages, which is used to reflect the structure of the content of the Web page, mainly to the user's view, so, Add keywords in H1 tags can also improve the ranking and weight of keywords, in the use of H1 label you should pay attention to the following issues:

H1 try not to use on the logo;

H1 on the same page try to use only one, do not use multiple;

H1 is the only place where the main content of the page is used. such as: Each article List page, article or product, the content page of the post.

H1 is not equal to Title,title can contain h1,h1 is to give viewers to see, but the search engine is also very valued h1,title is to browse groups and search engines to see.

Mete believe that we are not unfamiliar, that is, the description of the Web page, especially the description of the homepage is more important, because we basically know how to write a description of the page, here I will no longer elaborate, in the description as far as possible to say the site theme, try to appear more keywords.

"Two" content optimization

Website content optimization, which is also a relatively large project, decide a site included in the number of snapshots update the frequency of factors, the content of this site is very important, so, do a good job of the content of the site original, content update frequency, content data total, is to do your site content SEO three entry points, do the three points, respectively, I believe you can get good results.

The originality of the content of the website, this needless to say, we all understand that this is very important, if each site to replicate or collect the content of others, resulting in a large number of Internet data garbage, which we do not want to see, but also search engines do not want to see, the overall content of the site's original degree of higher, Generally can get the search engine recognition, can get very high weight, so, I Wuzzokiang here to advocate everyone content as far as possible to do original, I believe you can get everyone's approval.

Update the frequency of the content as much as possible to maintain a certain fixed frequency. For example, write a blog, insist on writing a day, it will be a good habit, then the spider will also crawl your site every day, your snapshot naturally updated up; The forum, this is depend on the user group to decide, so, a forum to promote out is the fundamental solution, the user base is big, your update frequency and content quantity nature goes up.

The total amount of data, this needless to say, the amount of data, as long as the natural release of the general site will be very high, this will be a certain amount of time accumulation, this is not urgent, so we insist on doing their own website, I believe that insist on the results.

"three" URL optimization

Do a good job seo, site URL optimization is also a very important link, do a good job URL optimization, so that your site rich in structural and logical, so not only conducive to the collection of search engines, but also conducive to user experience. Page static, flat hierarchy, SEO custom filename from these three steps to do a good job of the site URL optimization.

Page static is often said pseudo static, I believe many people have their own site to do the pseudo static, here I only stress that you do the pseudo static results page to have a structural, that is, you statically after the Web site has a structural.

What is flat hierarchy, perhaps we have never heard, here I Wuzzokiang to tell you what is flat hierarchy, for example: The directory of the site has 1.html,2.html until n.html have n HTML files, then the site to achieve a flat level structure of the site, This intuitive structure is very conducive to the crawling of spiders, increase the amount collected. Of course, there are a lot of Web sites using the tree structure, for example: The directory of the site has three subdirectories: Wltg,wzyy,guoxue, then there are 1.html,2.html,3.html in these three subdirectories respectively. Type such a structure is called a tree structure, here is an example of the subdirectory only one layer, in the site optimization process, do not exceed 5 layers, the deeper the number of layers, the lower the weight, the more unfavorable to the inclusion.

What is SEO custom filename, the site directory is the file name of the program, the general use of CMS to establish the site's file name is generally the default, the user experience is not very good, if we change this file name to the theme of the site and to facilitate the memory of the file name, not only conducive to user experience, but also conducive to the

"Four" natural content generation

The production of natural content, which includes a very wide range of users to respond to the content generated by the program automatically generated content such as these are naturally generated content category, a site can naturally produce more content, then included and snapshots can certainly go up. For example my blog above article, the user's reply and the comment more, the search engine likes my website more, because can obtain the populace approbation to be able to reach the spider's approval.

second, the station outside the SEO

"One" outside the chain construction

How to do a Web site outside the chain construction, you can start from the following aspects: Categories directory, links, naturally generated links. So, how to do outside the chain construction, this is skilled, not like many people to send a large number of outside the chain, not only has no effect, and the user itself on the site produced a bad impression.

Let the classification of the site to include your site, we have to take the initiative, for example, we want the Yahoo catalog included in our site, we will be the content of their own site to do, and then go to Yahoo registered account, submit their application. Apply for other categories similar to this method, we slowly ponder.

Do a good job of friendship links, this is to do outside the optimization of the most important key factors, high-quality links not only to get the search engine recognition, but also to improve the brand of the site impact. Therefore, do a good link not only to take the initiative to attack the way, but also to see you in the Internet Circle of network resources, how to do a good link, I will write in the next several articles, welcome everyone to pay attention to my blog.

Naturally generated links This is the best, naturally generated links is also what we often say outside the chain, do outside the chain of methods there are many, such as the user collects your website URL, their own soft paper with the chain, some sites reproduced your article with the link, for the soft text of marketing, I will also write this article.

"Two" domain name host factor

For us to do SEO person, domain name host This objective factor is also do SEO key. Whether from the domain name age, domain name, host factors, independent IP and so on several aspects, these objective factors are resolved, can greatly enhance the user experience of your site. SEO is what, the ultimate goal is to improve the user experience.

Domain name age can generally determine the history of your build station, the longer, the more can get everyone's approval, so, we recommend the establishment of new stations, you can consider to buy a bit of history of the domain name, regardless of that aspect, the old domain name than the new registered domain name.

The name of domain name is also very important, for example, I need to build a blog, then I will certainly give priority to my name of pinyin as my blog domain name, so that not only can you quickly remember your Web site, can also be recognized by search engines. For example, I would like to build a local community forum, then I certainly have some consideration to choose the name of the place to do my site's domain name, this point in the future to do the site planning, you can consider.

Host stability factors, this contains a number of factors, such as host location, host configuration, host bandwidth and so on. For example, I want to be a provincial community forum, then my user group is facing the same province, so the priority is to put the server in the local, I would like to do a foreign trade website, I will certainly give priority to the server in foreign countries, this is not only conducive to the maintenance of the server, but also improve the speed of everyone's access. Host configuration and bandwidth to be based on your actual needs to configure, not enough resources, not conducive to user experience, more resources, and will cause waste of resources, so, reasonable configuration can improve the high utilization of resources.

Independent IP, most of the large Web sites are currently used by the independent server, this grassroots webmaster is not comparable, the general people are used by the virtual host, above generally put dozens of sites, such a host is not only overloaded operation, and the user experience is very bad, your visit speed slow, spiders are unwilling to come. So, the speed of access is fundamental.

Writing to the end, found that more than 3,000 words have been written, can insist on carefully see the best of you, I believe you are sincere to learn this technology, SEO is not only a technology, but also an art, do SEO to the user's experience as a fundamental, do not think through what means to quickly improve your collection, this is no shortcut, Do a good job of the content of the site and find ways to improve the popularity of the site, more content, more browsing, users have recognized your site, search engine There is no reason not to recognize your site it!

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