Xu Zi rain: Analysis of site layout of SEO diagnostic report

Hello everyone, I am the Phantom of the Rain. For the SEO diagnosis, we have to do has the front I introduced to you, "Xu Zi rain: SEO Diagnostic report site positioning analysis" Xu Zi rain: SEO diagnostic report Site keyword analysis ", there are other early analysis work, which is today I want to introduce the site layout analysis.

Many people may think that the site layout is very simple things, I think the opposite, because the layout is a big problem, not only from the aesthetic, from the user experience, but also from the perspective of optimization to analyze, One of the things we need to know is that the layout of important pages is good for search engines to crawl and index our web pages, and these key layouts will help us to optimize.

　　1, beautiful design layout

For a Web site, if we want to do a good user experience, we must give the user a better enjoyment, so the aesthetic degree or have a great effect. A site with a beautiful degree may be 3 times times more likely to successfully transform a potential customer than a poorly-pleasing site. Even more, but the beauty is not to say that the site to do the complex, our site all to work under a premise, to facilitate the search engine index and crawl, so as little as possible with JS, less with Flash, Use text content more to attract users. Image is an essential tool for the beauty of the site, but let's not forget to add alt tag attributes to each picture. In the process of doing SEO diagnosis, we must first stand in the user's perspective to evaluate whether the site is a beautiful, highly beautiful site can definitely impact the user's view, to attract potential users to deal, this is a must pay attention to.

　2. User Experience Layout

has been talking about the user experience, but what to do, very few people have said that, in fact, the best way is from the customer's point of view to analyze. For example, you are a potential customer of a website, you go to the website most want to buy a set of mahogany furniture, but found in the home for a long time did not find mahogany furniture, this is very bad, if we are selling products, we should focus on our products, mahogany furniture, if it is our flagship products, we must highlight. The layout of the user experience is to give the user what they want most. Here's a little bit of what I think about the user experience:

A, the site type to do the user experience. Enterprise site must first introduce their company's strength, as well as the company's characteristics of products and advantages, if the product categories are more, in the home page must be shown, because the user is to buy, he needs to understand your products, for the product must be detailed introduction. For the mall class site must shorten the user's purchase steps, many times the user will choose to leave because of the cumbersome payment steps. For the forum, the most important thing is to have a certain culture of the forum, some people are angry, do something with the heart can do a good job, this is now 28 push to do is very nice.

B, do a good job of detail, give users a simple direct enjoyment. For the site to our users is the most critical is to find their own information on the site, so in the navigation and internal link construction must be as far as possible to meet the user's search habits, such as one of our customers because the home water heaters do not heat the problem visit the site, But read this article did not find the knowledge he wanted, but see we give him some related articles, after several articles of research finally find the knowledge of their own information, then he may feel that your site is more professional. Then you will call and ask for service. Details determine success or failure, sincerity not I bullying also!

Of course, the user experience to say there are many, do SEO diagnosis when we can judge is not production of small, but also must not miss this aspect of the investigation.

　　3, optimize the angle layout

For the site, do beautiful and user experience can really sticky some users, but we are the most critical to do optimization, so more we need from the perspective of optimization layout. Here mainly for you to introduce one aspect is the layout of the key words and internal links.

A, the layout of the keywords. Keyword is that we are in the page to enhance the weight of a very important part of the search engine crawl keyword-related pages when the evaluation will be based on the density of our pages and the rationality of the appearance of the site, which led to a lot of sites qj Baidu situation, such as you can search "Suzhou seo" Will find that the ranking of the first site has a significant accumulation of keywords in the title of the phenomenon, but Baidu still gave a good ranking. There are a lot of webmaster talk about a lot of said to do "around once", in fact, now for this point will not be so high, but we do not underestimate this around, the most important thing is the title and the contents of the keywords appear frequency, reasonable layout helps us to improve the ranking of keywords.

B, the layout of the internal link. Internal link layout including breadcrumbs navigation settings, internal link construction, correlation link analysis, and so on, is very complex, in fact very simple. Only need us to make navigation look more clear, conducive to search engine crawl and index, the internal link structure to form a net, so that search engine within the site constantly crawl, in fact, I think the most important is the relevance of the layout of the connection, Because it can not only improve the weight of the relevance keyword but also create a higher user experience for us.

If these two aspects of the layout are done, then the site optimization of the layout analysis is done, when we do SEO diagnosis can give a high evaluation.

Well, for the site layout analysis of the SEO diagnosis is introduced here, may not talk about the in-depth, I hope you can correct the criticism. A friend who wants to communicate with me can add my qq:843745641. This article by the Xu Zi rain, Beijing Haier water heater repair (http://www.hairwx.com) The net arranges to publish, welcome everybody reprint, reprint please retain this link, thanks the cooperation!