Xun Xiaoren: To share the details of the process of SEO orders

When we learn to SEO, what can be used to do? Help us make money? SEO can only help us find targeted customers, not making money that is another thing. SEO way There are many ways to make money, the last time you have written to share the two models of SEO money can go to see. Today is mainly about the next, in the consignments how to improve the turnover rate of skills, may be helpful to you.

SEO Access is a service-making mode, services to make money model contains many kinds of such as: work, to do consultants, planning, etc. are selling services, selling services is also the most tired, once the stop service will have no money to collect, so to sell services to make money, find easy to cut into the industry, do the longer to go to high-end.

If you choose to do the form of SEO, the first thing to solve is how to get customers?

When the SEO to learn, to obtain customers is generally more relaxed, we can go directly to find the establishment of the company's cooperation, the company's hands generally have good hundreds of, thousands of of the enterprise customers, these are enough for you to do, they provide customers, you to optimize, both sides cents.

You can also do a business website, and then use SEO, bidding or soft text and other ways to promote, customers will find their own door. First do one or two small cases, talk with others when the hands have chips, the customer nature is not missing. The key is how to set the customer, the price of high, the most critical is the sales model.

The other is to pick up their own orders, as long as the resolution of 6 points, received a high price of a single will not be a problem.

1. Analyze and excavate potential customers ' problems and troubles!

We are talking with customers, do not only talk about yourself, this is not good for your sales, to stand on the other side of the position of thinking, is to analyze the customer's problems, mining customer pain. Why? Because anyone is in pursuit of happiness and escape pain, but the motivation to pursue happiness does not escape the power of pain, regardless of any one person, the power to escape pain is the biggest! So the hospital business is best done, in the hospital, the patient pays the doctor. Doctors are for people to see a doctor, we are to the corporate website doctor, the principle is the same.

Therefore, we must first analyze and explore the customer's existing pain and problems, to find out the pain and problems, customers naturally can not wait to solve these pain and problems, the subsequent cooperation is a natural good to speak.

For example, you can tell the customer if your site does not do SEO, what will be the problem and pain?

① customers can't find your product or service

② rank is not good, the advertisement cannot sell out

③ website is dead site, no traffic

④ website ranking is not good, in the industry has no face

⑤ Advertising costs too high

The more problems you find, the better, so that customers see, there are always a few can resonate, and you communicate with each other, to know how to read, to find the problem of the customer, and then the right remedy. How to find out how to communicate with customers in this particular problem? To know how to see and ask, before you go to talk about, roughly look at his website what problems, and then is asked 1, how long did the site do? 2. How much does it cost each year to promote? 3. What are the effects of these promotions? A look at the customer's problems and pain you know, When you put the customer's problems and pain are analyzed, the customer is like meeting a confidant, no longer and you stand in the opposite angle, but feel you and he stood on one side, everything is well.

2, all sales are not selling products and services, but selling benefits, is what we can bring to each other benefits. We are talking with customers, we do not need to rush to talk about how we do, but first tell each other if the SEO will bring what benefits. For example, you can follow the question to the corresponding, you can let your customers automatically find door-to-door, ranking a good position to establish a line, SEO do a good job is easy to make money and so on.

3. The front is all done, at this time other people's heart will certainly have doubt, I why believe you. The next thing we have to do is sell feelings, how do you sell feelings? Popular point, is how to make customers believe you, like you, and trust you.

① How to make customers believe us? Our service process to be professional, when we give customers the benefits, at this time we can explain how we are to operate the service process: Web site Diagnostic analysis report, website optimization execution plan, optimize execution, effect detection, ranking maintenance, this shows that we are very professional, Customers will be more trusting of you. Also can use the case to explain, this effect is best. When talking about, take out one or two cases directly, the trust problem is solved naturally.

② How to make customers like us? In addition to some SEO, we can give customers outside of SEO knowledge, such as can teach customers to use traffic statistics to analyze the site, if you tell a business owner, there is a tool to help him detect the effect of promotion, testing how many people every day to see his site, Where are the countries from? From those promotional tools, from those search engines, with the What are the keywords, what are the actions on the site, how many potential customers to turn into, and so on, they may be very surprised that you want to him thousands of yuan a year, he also felt very cost-effective, if you tell him again, this tool is free, He will like you, a lot of business owners do not know this thing, it is valuable to them.

At the same time, you tell him, he will think, since you can teach me to test the effect of promotion, you help me to do, really have effect, or you dare not teach me.

③ How to let customers trust us? We can teach our clients how to calculate the return on investment, how to calculate it? Let the customer write down the amount of promotional fees each month, how much traffic they get, how many potential customers they have, how many deals they have, how much money they make, and what they earn. So that the other party will know that they are not cost-effective, the price of the list is also easier to talk about high, as a boss care about is not cost-effective, not price.

We can also teach our clients to improve the conversion rate of the site, generally 80% of the deal, is completed after 5 tracking, not after the customer consulted, then throw away to take effective action to track these potential customers, such as consulting the potential customers, their phone or email and other contact information left, Good convenience after multiple tracking after the deal. When you put this trick into the church business, the business owner will thank you very much.

We help customers deal with a good service, it is best to let customers write down service reviews, if possible can also ask customers to help you introduce customers, so that the promotion of word-of-mouth, every boss, know a lot of bosses, you help him do, you let him help you introduce customers, they will be very happy to help you introduce customers, The problem of trust is better solved and it is easier to do it.

The former group of a friend, to help enterprise optimization, and then the station ranked what all went up later, the boss also automatically introduced to his customers, it is best to introduce him to the foreign trade companies to do. Here can be imagined, when we serve a good one, later will be more and more good operation.

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