Yue Huai SEO: Analysis will affect the site ranking user experience factors

Baidu update algorithm, webmaster often put "the main focus on the optimization of the site content construction, improve user experience" to take the desktop discussion, as for Baidu said the user experience in the end is what? Web site optimization which factors will affect the user experience, what behavior can users improve the ranking of the site? Yue Huai Marketing ( www.yuehuai.com) to introduce a few user experience may affect the site ranking factors, hoping to help webmasters better get rankings.

First: Site users click-through. Users through the keyword clicks into the flow of more, spiders give such a site weight will be higher. Site clicks and keyword ranking, but now users through search keywords into the site, not only to see the site's keyword rankings, will also look at the site's title, description and other judgments to enter the site. Baidu algorithm before the update, a lot of webmaster use "click" Cheat, by clicking the keyword to get a higher ranking, although these site rankings can not be long, but the fact that the user clicks on the keyword ranking is influential. Now Baidu to cheat Click Management is very strict, webmaster people want to increase the site by clicking Rate, must be from the brand, visibility and site user experience to improve.

Second: The user viscosity of the website. Webmaster Use Google Analytics tools will find that the analysis tool of the site's user viscosity more attention, the user's viscosity higher, the site will certainly be higher, the lower the opposite. The site's viscosity mainly in those aspects: first, the site's user access time, the user through the keywords to the site in the site's access time, whether through the search page to access other pages, and so on, the longer access time, the site's viscosity higher. Second, the site's bounce rate, users stay in the site time, stay longer, the higher the viscosity. The last Web Site access page number, the depth of user access to the site, the user experience will be higher. The higher the user viscosity of the website, the higher the weight the spider gives, and the higher the ranking of the keywords will be.

Third: Website user Trust degree. Users to the site enough trust will be clicked into again, as long as users can repeatedly visit the content of the site, through that keyword to the flow of more, the spider gives the ranking will be higher. The website wants to retain the user, must enhance the website the user experience, enhances the user to the website trust degree to be OK. For example, shopping malls trading site, you must ensure that the user's information security, to ensure the stability of users trading site, do not appear in the transaction process of the site to create a jump phenomenon. In particular, the hospital site optimization, from time to time will jump out of the advertising page, or other adult game page, such as not only spiders do not like, you will cause resentment to users, resulting in users will not continue to trust the site. The website does not have the user to trust the degree, the user does not have two clicks, but through other website to find wants the thing, such case, the second clicks the website may rank will be better. Therefore, improve the credibility of the site is undoubtedly obvious.

The purpose of SEO optimization is to get more traffic, get more traffic is just to get more customers, since the end or for customers, why not in the beginning to improve the user experience, SEO can not be optimized for rankings, or to improve the user experience and optimization. SEO the most basic principle is to improve the content of the site, the relevance of users, the user's usefulness, that is, the user's behavior is the most practical web site standards.