"100,000 Cold Jokes" Hand tour officially online, from the phenomenon of a long distance

Guide: March 18, "100,000 Cold Jokes" Hand Tour (hereinafter referred to as "ten Cold") officially on line, airborne list of the top 20, currently ranked 13. To a certain extent let us see the quality of cartoon IP brought about by the outbreak of the game, it is no doubt that the boring Chinese hand market brought some fresh blood.

March 18, "100,000 Cold Jokes" Hand Tour (hereinafter referred to as "ten Cold") officially online, airborne list of the top 20, the current ranking of 13. To a certain extent let us see the quality of cartoon IP brought about by the outbreak of the game, it is no doubt that the boring Chinese hand market brought some fresh blood.

Qualified IP hand tour, but from the phenomenon level there are very long

Ranked 13, it seems that the game has achieved good results, the team's efforts we have seen, but it may not be enough for a much-anticipated game. Although this game is the "Blade of God" of the change of the work ("Ten Cold" by the "Blade of God", "Dawn Light" producer Zola fencing) But like 10 cold this build character and the first charge have done a small theater to fit the original good over, this lies in the form of the plot also become the "ten cold" the greatest advantage.

The main plot uses a large number of 3D animation to perform, rather than ordinary text dialogues and boring scenes, more vivid, a sense of a very foot, a kind of watching animation feeling, slot point numerous dialogues also greatly enhance the affinity. Each level has the original plot lines or small theater of good faith works, even if the use of "the Blade of God," the special effects and scene material, but also in size and detail made in line with IP changes, like headless guessing statue, empty-handed into the knives statue and so on.

But this kind of Xianyou game's skin fight is really not my dish, if there are some places in the plot that makes people feel a little funny, there is a lot less fun in combat, and after all, the fight is a long-term behavior, the fun of doing more will be tired, and finally the feeling of fighting is still only boring. "Ten Cold" is "Qualified IP hand Tour", but this is based on countless "unqualified IP hand Tour" foil. If you put aside the "IP Hand Tour", the single "Hand Tour", is not qualified may have to play a question mark.

What the Blue Harbor interaction did, the younger may become the trend

"Ten cold" of the comic number of clicks is not complete statistics 1.844 billion, ranked first in domestic comics. Cartoon cumulative amount of playback 1.52 billion. Movie box office 120 million, is currently the normal age of domestic animation box office of the highest work. It can be imagined that the "ten cold" fans are all over, the internet, spit culture, the third, two yuan ... From the culture of abuse to the culture of spit, this once again proves that the Internet has become a great attraction to the comic industry.

"Ten cold" production platform has Yaoqi behind the company April stars, is a royal network subordinate company, but the importance of this IP has not been a grand game of attention. In contrast to this is relying on mobile games to finally complete the 7-year journey to the listing of the Blue Harbor interaction on the "Ten Cold" value.

For Wang Feng and his team, this time to push the "Ten Cold" hand tour, there are a few first: the first is the Blue Harbor first to adult animation as the theme of the Hand tour, Blue Harbor hand Travel promotion on the most expensive game, reached more than 60 million; from the contract to the issue of the longest development cycle, up to 15 months; Blue Harbor the largest staff input , more than 50 people's research and development team plus more than 60 people's distribution team.

One is a heavy hand tour of the game company, one is no limit to spoof animation works, Blue Harbor and "100,000 cold jokes" hook, it seems that people feel a kind of Shong feeling. But the success of the "Ten cold" does not depend on the public company's Blue Harbor Interactive powerful resources, however, the culture behind this we have to pay attention to. The fact is that Blue Harbor CEO Wang Feng personally lead Lipaizhongyi, buyout the IP's hand tour adaptation right.

Wang Feng thought that the "ten cold" fiery will become a cultural trend of the phenomenon, so take the initiative to lead the entire company, the team, to stand in the perspective of young people to see such an IP and future products possible. This game does not let the Blue Harbor interaction disappointed, also to the Blue Harbor interaction too important. Since its launch, no previous "three swords" as successful phenomenon-level game. Lipaizhongyi strong push "Ten cold", let Blue Harbor interaction has a certain breathing machine. But more importantly, there is a link between the Blue Harbor interaction and the group of fans.

The fire of IP can still burn for how long, innovation is the only way

"Ten Cold" hand tour as early as last September when there is news that will be synchronized with the film, but dragged on until today. We cannot deny that it may be because the research team's intentions to make good games for players to delay. What you have to admit, though, is that the game misses the best time to advertise. Throughout the film adaptation of the Hand tour, not a game of the time span will be so large, which to some extent so that the Blue Harbor has to spend more resources to promote the game to achieve film publicity during the Heat.

The movie's "Ten Cold" box office is 102 million, which may have created a myth, but the story behind it may never be known. The story was that Wanda grabbed the movie's exclusive right and gave it a 100 million-dollar box office guarantee. But the real online, the audience has to vote with their feet, even in the literary youth gathered in the watercress is only 6.4 of the score. In order to protect the box office, Wanda had to give "ten cold" row more schedule. So when it was just broken billion, it was sent offline.

Perhaps, we can not understand the third, they face their own vision of God, was seriously polluted by commercial atmosphere, will still maintain the last innocence, and will not fall into the trap of the merchant. Back to the game, is basically the same. "The Blade of God" to change the skin, in the play actually not much innovation.

"Ten Cold" hand tour to the relatively non-mainstream, minority cultural forms put on the commercial shell, to the mainstream culture of ridicule or irony, the general audience carried out "deception", thus in the frontal battlefield of a cultural output. But some people say, "Ten cold" has become an interactive entertainment era of a large carrier, everyone in fact in this carrier to share their stories. But when the IP was moved to the screen and changed into a game, the player could no longer participate.

A game or a movie is a separate individual. If only by IP can win the market, so many unlicensed pirate hand tour will not be unsuccessful. But as the Netizen Ming string Commentary, "Ten cold" this comprehensive hundreds of classic disorderly wear-style spoof, in fact, is just belong to our sorrow, is not the founder of authoritative rules, but not the authority of the rule of the overthrow. It happens, we can see the gap, can only laugh with tears to bear, helplessly became the patchwork of rules.

When the boom in the past, the "Ten Cold" hand tour may seem to have done something, but eventually because of the lack of genuine original, and become a small board of China Mobile game market.