108 Session of the department store will lead the O2O "pre-sales experience"

E-commerce has now profoundly changed the business model and reshaped consumption patterns. For the traditional retail industry, there is no need to repeat whether the transition to E-commerce, because the integrated E-commerce platform, vertical E-commerce has long been siege. Under this background, the O2O mode has become the focus of the industry. The perfect combination of line and line becomes the essence of the O2O of department store industry. As the first exhibition of China's domestic trade, China household goods industry's largest and most authoritative supply and channel procurement platform, the 108th session of China Daily Commodity Fair ("department store") will make full use of reed exhibitions and China department Store business Association strong customer resources and professional market operation advantages, the full channel resources integration, The traditional retail industry value restructuring, the full opening of China's retail industry e-era. How does the traditional retail enterprise embark on the road of the electric business smoothly? How to achieve sustainable development under the line of online harmony? This is a department store enterprises must face the problem. Dedicated to the excavation of potential business opportunities of the 108th session of the department store will be held from July 28, 2014 to 30th in the Shanghai New International Expo Center, the exhibition by the Reed Exhibition (Beijing) Co., Ltd. hosted by the China General Merchandise Business Association, 5,000 booths, covering a total of 9 pavilions, exhibited a total area of up to 120 000 square meters.　　The purpose of this exhibition is to help the traditional offline retailing enterprises transform and upgrade, realize the resource complementarity and application synergy under line online, helping enterprises to blaze new trails and develop rapidly on the electric business road. O2O department Store industry Nuggets fighting a strong attack on the O2O of the original model is offline store and online mall combination. Last year "Double 11" Eve, Yintai High-profile announced with the day Cat Mall open strategy, test water O2O, become the industry representative, Chaoyang Big Yue City to Gan to do "The line fitting room" way to win the eyeball; both stores and the online mall suning is through the "line of the same price" through the line offline channel. Subsequently, Xujiahui and other a group of traditional retail enterprises began to try this mode of O2O road. This shows that the O2O model for the retail industry brings unlimited opportunities and challenges. A long history, the industry's most influential 108th session of department stores will converge on a number of well-known department stores brand, and jointly promote the line on the integration of the supply chain development. The promotion and development of retail O2O mode or whole channel sales need accurate information support of market demand, meanwhile, providing more personalized shopping experience service has become the focus of marketing strategy. As a successful model of the O2O model of the large department store group, Wanda Group wants to provide users with a full flow of O2O experience to attract and glue users. Its operational logic is biased towards large data thinking, the model is roughly "mass flow of people--' big member + Big Data ' operation--accurate marketing and service operation--the User Experience promotion", and Tianhong group is in the traditional retailer in the development of physical stores operating on the basis of the use of mobile Internet through the line under the combination of online, Extension of marketing business model, to the line under the integration of the mode of successful transformation and upgrade, this is the current department store in O2O to explore a new model. It can be seen thatO2O will be another important opportunity in the process of the development and upgrade of department stores and retail enterprises. Department store exhibition O2O experience will cause industry boom with the development of the offline retail chain industry and the Internet, the emergence of Electronic business innovation products, more older, more consumer power, higher quality requirements, commodity category demand for more diverse consumers first become netizens, and then become a potential online shopping group. At the same time, due to the psychological obstacles in the past, consumers are also worried about the authenticity, quality and experience of online shopping. Therefore, the traditional offline retail enterprises face the competition of the electric quotient, on the one hand, the store advantage under the cable. With O2O Way, in the construction of their own electric business platform, and better with offline entities closely combined to find ways to eliminate consumer internet shopping barriers, consumers will still be attracted to become loyal customers again. Using O2O, the traditional retailing industry is expected to stand on the same starting line with the high-speed development of the pure electric business. As a bellwether for China's department stores, department stores have successfully captured the potential of the retail business with their keen sense of smell, and will be in the exhibition panorama of the latest industry, the most advanced O2O experience and service concept, so that you feel at the scene from the well-known enterprise line and offline marketing of the perfect deduction, Through the Omni-directional customer system. In the three-day exhibition, you will see a variety of touch screens set up on the booth, to facilitate the online experience of the audience, online purchase, as well as on-line order inquiries and delivery, delivery services. You will also find that many exhibitors will open micro-letter shopping, through the online public platform marketing drive offline data marketing, mining consumer space. At the same time, a large number of exhibitors retail companies have online app application, a wealth of product navigation, new products and member management push, to efficient means to provide users with convenient services. In addition, the 108-year department store will be held in the same period of O2O forum activities to invite industry authorities to the domestic traditional retail industry to the line under the integration of the development of the transition trend of in-depth analysis. This activity has been sought after by insiders. The current 108 session of the department stores pre-registration is on the hot. Shanghai Yongan Department Store, Shanghai department store, New World department store, Zhengzhou Dennis Department store, Hong Kong Xin Li department store, Wal-Mart, Carrefour, Century Lianhua, Lotte Supermarket, China hundred supermarkets and Suguo supermarkets and many other famous department stores have confirmed the visit. It can be foreseen that the O2O experience of this department store will set off a strong trend in the department store.