2013 car sharing carsharing "by Leaps and bounds"

The 2013 has been a smooth ending, and as usual we have seen "emergence" in many areas, such as online education, internet finance and smart hardware. 2013, is one of the three major areas of the year. In fact, there is also an entrepreneurial field, we are currently less contact, but in fact the world has been "fire" industry, that is, car sharing (carsharing). 2013 is also the year of car-sharing business. A sudden increase in the number of members using the term "by leaps and bounds" to describe the development of car-sharing business in the 2013 is not too much. According to Navigant, a City regulator, the number of members of the global car-sharing business has risen from 2.3 million in early 2013 to 12 million, up 5 times-fold. With the worsening of urban traffic conditions and the increasing cost of vehicles, there is an urgent need for car-sharing models to solve some of the problems in Europe, North America and China. Of course, one of the most important driving factors, I think, is the change in people's concept of cars. Especially in Europe and the United States and other automotive developed countries, per capita car ownership is higher, car culture. But the advent of the mobile internet has injected a new dose of stimulant into car sharing. In particular, for the younger generation, the idea of "owning a car" is no longer as strong as the older generation, but it is more popular to operate a flexible, economically convenient sharing business. Car, from the early 20th century Ford Model T era of "material symbol", gradually to "pure broken means of transport" change. At present, founded in 2000, Zipcar has become the world's largest car-sharing company. As of July 2013, Zipcar has a total of 810,000 members worldwide and more than 10,000 cars. With the help of mobile Internet, Zipcar built a self-service car model, sharing a definition for the car. Annual revenue forecasts for 2013-2020-year car-sharing business in various regions of the world (from Navigant) Internet company VS. Carmakers in the field of car sharing, not only the participation of Internet companies, traditional car manufacturers also try to compete for this huge cake. In addition to Zipcar, car-sharing areas are Autolib, GoGet, Gocar, City CarShare, AutoShare and other companies across the world. Even Hertz car rental, also in 2008 launched its own hertz on demand car sharing business. The most typical examples of carmakers ' attempts to share their business are the Daimler Group's car2go, BMW's Sixt and GM's relayrides. It can be said that in the field of car sharing, has formed a "pillars" situation: Internet companies, traditional car rental companies and car manufacturers. By contrast, internet companies know how to "share", and car companies have a solid brand base, and carmakers have no doubtHave the dual advantages of brand and entity resources. But for now, Zipcar, the world's biggest auto-sharing company, is an internet company. Especially in the mobile internet era, internet start-ups have relatively mature technical advantages. At the same time, light assets, there is no traditional car rental companies and car manufacturers such a bloated administrative system, at least in decision-making and institutional design, internet companies need to be more flexible. In this new era of Internet, which updates products in hours, the advantages of Internet companies to carry out car-sharing business are quickly highlighted. The latest news about the development of car-sharing in China is the car2share business of Daimler Group. The business was opened in Shenzhen, Tencent became the first enterprise customer. Car2share and Daimler's car2go business in Europe employs a Mercedes-Benz Smart Compact minivan. Now, 30 smart models will begin to serve more than 10,000 Tencent employees in Shenzhen. In the local enterprises, Zhejiang's Condi car industry is currently in the domestic first to carry out car-sharing business of the motor vehicle manufacturing enterprises. At present, the company has built two electric car "vending machines" locally, with the use of KD-electric vehicles produced by the Condi car (like Mercedes-Benz Smart) and a charge of around 120km. According to the project, the company will set up 750 electric vehicle storage frames (i.e. "vending machines") in the next four years with the Hangzhou municipal government. In addition, Shanghai, Shandong and Hainan will also be its expanding market. Also in Hangzhou to carry out car-sharing business, as well as the car was founded in 2010, the current membership of more than 4000 people. In addition, another domestic test water car sharing business, but also easy to share car. Here to mention the hair originated in Singapore, the PP car rental, the concept of Peer-to-peer advocated by the car is actually more close to share, is the real sense of "sharing." Unlike the Zipcar model, pp car rental vehicles come from private users. This diversification of the model, but also to provide users with more price and model choice, but there is a time period fault problem, that is, private car idle time is certain. Finally, the definition of car sharing is limited to the model of time-sharing self-service car rental. And similar to Uber, Lift, domestic easy to use cars, etc., I still see it as a car rental business extension, not a narrow sense of car sharing.