2013ChinaJoy Watch: Mobile games encirclement and suppression of traditional gaming industry

TechWeb July 25 article/Jing 2013 ChinaJoy has entered two-digit years, from the annual exhibitors, we can clearly feel the game market, this year is no exception. Compared with last year's page tour, this year's ChinaJoy is full of mobile game elements. From the entrepreneur to the player, from the game to all kinds of media, mobile game topic. A series of data can explain why mobile games are popular. By the game Working Group, Gamma Data and IDC recently published the report shows:--2013 in the first half of the year in China online games income of 31.3 billion yuan, which end of the maximum income of 23.29 billion yuan (4 times times the page tour, 9 times times the Hand tour), compared with the same period last year, increased by 18% , with a total of 125 million subscribers, up 4.1% from a year earlier, to a new low of 2008 years. --the same period of tourism revenue reached 5.34 billion yuan, an increase of 39.8% year-on-year, this growth rate is less than the same period last year, is gradually approaching the overall growth rate. -The mobile gaming revenue for the same period was 2.53 billion yuan (only 1/9 for the end), up 100.8% from the same period last year, with a user scale of 171 million people, up from 119.3% over the same period last year. Compared to the end of the tour and the page tour market, the rapid growth of mobile game user size and market prospects for the entire industry excited. With one month 50 million of mobile game revenue, Touch Tech CEO Chenhao's name first appeared in the middle of a row of chinajoy speeches. Chenhao estimates that the 2015 mobile gaming market will become the world's largest market, with a scale of 25 billion, which may exceed 50%-70% of the size of the page-tour market. The huge market temptation lets more entrepreneurs come, let the old company transform. Blue Harbor CEO Wang Feng again for mobile game propaganda. 2013 Blue Harbor announced the overall transformation of mobile gaming company, before this Blue Harbor has also shifted from the end to the page tour. Wang Feng recalled his entrepreneurial journey, talking about 3 times of transformation, he used "not reconciled" to describe their feelings. In Wang Feng's view, today's Blue Harbor is more willing to be accepted as a mobile gaming company, but the bigger problem is, "the mobile gaming market will be 10 times times worse than the PC game market, let us sleepless". Shanda, Perfect, NetEase, giant, the market share of the game has been unable to speed up the pace of mobile game development. Heart games, travel and other companies rely on the company to travel to the mobile market. But so far, there are few winners. However, such as Port Land almost give up the end of the tour and the market is not many companies, the original market is still Shanda, NetEase's position, its mobile game layout, more like the emphasis on participation, as well as the selectivity of the market trend of compromise. When it comes to the game of moving games with end-and-page travel, giant president Guixe doesn't think the old market's jobs have been smashed. "In the pursuit of VC, Angel Investment, various capital and mobile internet, the end of the tour is now under the lampBlack ", Guixe Blunt, when China has on the thousands of the end of the tour, this year can be on the line of the number of the end of the tour should not exceed 100, small and medium-sized enterprises have little to do the end of the tour, big game corporate strategy transfer is also a lot, almost everyone's eyes are fixed Unlike rivals, Tencent's ChinaJoy Pavilion this year focuses on end-products, Ma Xiaoyi, vice president of Tencent, said that while mobile gaming is an important topic for Tencent's future, it should not be overlooked that the screen and experience of the main game are still unmatched by mobile games, and there is still a huge development space for the end tour. Even with the hustle and bustle of mobile gaming, the market share of end-swims still dominates the vast majority, "and the number of players also did not reduce, this is our opportunity to attack the end of the singing Guixe," in fact, most of the top ten game companies in the middle of a lot of share from the end of the tour, a lot said that the end of the trip, Basically swim in the end without eating grapes. ”