2014, the public comments on a single month group purchase turnover of more than 2 billion

Absrtact: December 24 News, the public comments on the 2014 in the group purchase, promotion, hotel, catering, film and other aspects of the overall performance. According to its official introduction, 2014, the public comments single month group purchase turnover of more than 2 billion, the big promotion business (including promotion

December 24 News, the public comments announced the 2014 in group buying, promotion, hotel, catering, film and other aspects of the overall performance. According to its official introduction, 2014, the public comments on a single month group purchase turnover of more than 2 billion, the big promotion business (including promotion business and marriage business) a single month order more than billion, "online booking" products covering nearly 30,000 businesses.

Group purchase business: three or four-line city counter attack

According to the data provided by the general public, as of mid-December, the public comments on the volume of group buying compared to the early 2014 growth of more than twice times, and the public comment on the business of cooperative group purchase is nearly 5 times times the beginning of the year.

The public comment highlighted its business development in the three or four-line city. According to its introduction, in the public comments into the three or four-line cities, group purchase trading market share rose more than 7 times times, in the last three months, an average of 7 cities per month to become the first local market share, up to now, such a city has more than 20.

Big promotion Business: Mobile ad monthly revenue doubling

2014, the public reviews the big promotion business (including promotion business and marriage business) a single month order more than billion yuan, December order compared to the beginning of the year to increase 3 times times.

In addition, the public reviews in the fourth quarter launched a O2O effect of advertising products, merchants can not be limited by time and advertising positions, flexible access to more brand exposure. For example, through advertising products, Nanjing Catering merchant "Lion building" exposure in 15 days to upgrade more than twice times, the same period group purchase turnover increased by more than 1/3. Because of its effect of precision and efficiency, O2O effect of advertising products in the rapid popularity between merchants, the introduction of only three months, the monthly income doubled to reach tens.

Restaurant online booking business: covering 30,000 shops

It is understood that in the one or two-line city, through the public comment on the order of the largest number of reservations to the store all the total booking (including telephone booking) of more than 90%, online bookings on average accounted for more than 60% of the total volume of merchants.

Through the public comments on the "online booking" products, the overall efficiency of the merchant also increased significantly. For example, catering merchant "Tang Palace" since February on-line "booking" products, is expected by the end of the year through the "online booking" to achieve the total sales of 15 million yuan. 2014, the public comment on the "online booking" product coverage of the number of businesses has reached nearly 30,000, is 3 times times the beginning of the year, this data with the world's largest restaurant booking company OpenTable in North America, the number of cooperative merchants close to flat. This year, the public reviews bookings for business revenue growth of more than 15 times times.

Hotel business: 10 times-fold increase in the coverage of overseas businesses

At the beginning of 2014, the public comments into the field of hotel tourism, mainly to provide users with hotel information inquiries and quality overseas self-service travel products. At the end of 2014, the public comment has covered nearly 500,000 hotels worldwide, covering the number of hotels compared to nearly 10 times times the beginning of the year, covering domestic hotel tourism business covers more than 350 cities. As of December, the public comments hotel booking is 6 times times the beginning of the year, hotel booking business revenue is 5 times times the beginning of the year.

In addition to the domestic, the public comment on the expansion of the footsteps of overseas. As of December 2014, the public comments on overseas information coverage of the world's 200 popular tourist cities, the number of stars have a picture of the quality of business compared to the beginning of the Year 10 times times, while the public comments on the number of overseas users also expanding, has reached the beginning of nearly 4 times times.

Film business: Online selection of the habit of building

2014, public comment on the field of exerting the film. As of December 2014, the public comment on the provision of online selection of cinemas up to 2000, covering the city nearly 300.

Users are getting used to the way they choose their seats online. As of December, the number of online seats selected (out of the votes) was 30 times times higher than at the beginning of the year. In addition to exerting Force movie box office, the public reviews the film business also extends upstream to the industry, in the youth lunar year blockbuster "hastily that years", the public reviews CEO Zhang also serves as the film's joint production person.