2014 web game ushered in a new pattern, Chen LIPEO positioning Global light entertainment suppliers

August 2, the Travel Network COO Chen LIPEO attended the China International Web Games Summit and published a "new pattern of web game Global Distribution" keynote speech, said the 2014 web game ushered in a new global distribution pattern, the network will adhere to the pan-entertainment IP, boutique game supply worldwide.

Reporters on the tour of the network COO Chen Lipeo on the page tour IP, and global issues such as the issue of in-depth interviews.

The following is an interview transcript:

Reporter: Please introduce the current overall strategic layout of the tour group (including investment situation and product situation);

Chen Lipeo: This year, the strategic focus of the tourism network in the global distribution of this, the past "page Tour + integration" tag iterative to "Global light entertainment supplier" new positioning. Around this goal, we will continue to strengthen the page tour, hand tour, distribution, overseas, Platform 5 business modules, but also the use of capital market forces to accelerate the overall strategic advance. In April this year, we launched the "+u plan", the launch of the "+u Fund" to attract outstanding products, teams and talent to join, the following will continue to large, big investment, hope to go further in the distribution business.

Reporter: The mobile market is in full swing. The Tour family started with the page tour, the future company page swims the operation will develop, whether will shift the business focus to move?

Chen Lipeo: All along, the Tour family to light game business as the core, adhere to the quality of game strategy, the intention to do a good job, not rigidly adhere to the page or hand tour. Page tour is still in a stable growth period, experienced 2008, 2009, the outbreak of growth, 2010, 2011, the rapid growth of the market now there are products frequently, to create higher income, enough to explain the potential of the page tour. Hand Tour is one of our essential business, the current introduction of several products also have a good performance, this year the tour will continue to develop and distribute a variety of quality page tour, hand Tour products.

Reporter: 2014 game circle to the importance of IP is also more and more high, the beginning of the race to burst the big IP strategy, for you, self-research IP and authorized IP more inclined to the kind of it?

Chen LIPEO: The Travel Network self research and authorization are doing, two aspects of synchronization. Travel Network signed well-known writers, Shanda literature and other institutions to introduce IP, but also constantly try to build IP. "Goddess of the alliance" as an example, since the game became famous after the IP build process, and constantly strengthen IP content to form a brand. Offline cross-border entertainment Taiwan invites Lin Chi-ling to endorse, by star effect Transmission "goddess" label, inviting the popular director to create the same play, serialized comic book, the future will continue to film, fiction, animation and other fields derived.

Reporter: Anime, film and video games have been fused together, the tour in these aspects of the layout of the strategy to take?

Chen LIPEO: The network has been trying to travel from the page, hand-travel across the world to film, fiction, animation and other fields. Under the big IP strategy, this integration strategy has a preliminary results, including the game of the same name, "Goddess of the league", Hand Tour "Meng Hu Hu" into the million to hold a cartoon contest and invite "Saint" Zebian Matsui Rongyuan joined, Tsui Hark team made "four big Meng" 3D film. In the future, we will continue to adhere to the "Big IP Strategy", and continue to all kinds of light entertainment field infiltration.

Reporter: Domestic relatively large manufacturers have a foothold in the country, look at the international mind, the network of the global distribution plan will be implemented?

Chen LIPEO: 2014 will be a year of leaps and bounds in the travel network, and in addition to the full range of mobile game offerings mentioned above, this year's heavyweight moves include global strategy and own platform building. Overseas market is a group that has been paid more attention to by tourists, and the company has its own operation projects in North America and Taiwan. And in its own platform, around the products and users, to create large IP, deepen the large data, these are very meaningful, far-reaching strategies.

Journalist: If you are a mobile game product, do you issue a separate release or will you be looking for allies to move forward?

Chen LIPEO: Mobile game products are not "if", as early as in 2012, the company has a number of product layout, after the launch of the "Master of a Generation" hand Tour version, "Meng Hu Hu" have achieved good results, hand travel business has a very good beginning. This year in the release of this piece, we are more determined to launch the +U program, the continuous introduction and release of boutique Hand tour. As for the way of distribution, we will focus on the exclusive distribution of boutique hand tours. Of course, do not rule out the alliance with small partners to do the issue.

Reporter: It is learned that the tour will be in the ChinaJoy this year to exhibit a larger booth, can introduce the Tour family this year plan to show what products, for the player what kind of image?

Chen LIPEO: 2014, the 3rd time of the Travel network exhibitors ChinaJoy, the scale of the exhibition also has some changes. On the one hand, the booth area expands, the investment resources increase, on the other hand the exhibition game from the type to the quantity will be richer than the previous year. 2014-year tour network will have a page tour "theocratic", "Great Emperor", "Barong Corps" and Hand Tour "Goddess of the Union", "four Big Meng" five boutique game debut ChinaJoy, further expand the company's product line.