Search engine optimization, keyword advertising and social media and online advertising are common strategies used by E-commerce sites to increase traffic. But why hasn't the flow reached your expectations? Efforts to increase web traffic (and conversion rates) should not be halted by these popular strategies. Here are some ways you might have a greater impact on your site's traffic. Smart reminders for existing customers use your existing customers. If the relationship is properly handled, these individual purchases can be turned into loyal customers for repetitive consumption. In the payment link, the purchaser is required to provide an e-mail address. Send mail to the customer's mailbox on a regular basis after sending the first order confirmation letter. Provide exclusive discounts, free shipping charges or the latest news that will enable them to continue to purchase and relate to the company and new products. However, businesses that consider using e-mail marketing strategies need to be cautious. Sending too many emails over a short period of time can be offensive to the recipient and prompting them to label them as spam, which can greatly damage your reputation. Always provide a "unsubscribe" option below each message. It's not just a good customer service, but it can also prevent you from breaking the law. In the United States, the Federal Trade Commission's Anti-Spam law stipulates that e-mail recipients must have the option to stop receiving commercial e-mail. If this option is not included in your email, then you are engaged in a direct illegal email. It's important that mobile phones make it easy for customers who are interested in your site to have access. Have you introduced an app, a response design, or a mobile Web page that takes all your mobile devices into account. Computers, tablets and smartphones all have different screen sizes and resolutions. Without optimizing the user experience for all technologies, customers will have to be forced to translate, scale, and scroll the pages to see the full Web page. If users need to be in such trouble, they will turn these potential customers into the arms of your competitors. Create "shared" content people like to share information on the internet to attract others, cultivate relationships. Based on these stimuli, consider ways to encourage people to share different outlets by making interesting pictures, animations, or videos that can connect to your company or industry. If consumers find the content attractive enough, they will publish it on different platforms, such as social media channels, emails, forums, and blogs. This approach can both extend your business and encourage users to learn more about your business. However, creating content is challenging. If the content creation is beyond your ability, then you can consider hiring an institution. This step requires a certain amount of investment, but the company with the imaginative team can help you achieve your ideas in the right way. For more practical advice on E-commerce, visit blog.1and1.com. (Via:entrepreneur, pioneering state compilation; EntrepreneurThe content authorizes the pioneering state exclusive cooperation, do not reprint without permission
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