315 player Rights Day-starting from the Web game

In recent years, with the rapid development of our online games industry, more and more complaints have been lodged by gamers.　　2009, the authority of 315 consumer electronic Complaint network published data: A year, a total of 80640 effective online games complaints, compared with 2008 growth of 82.33%, and consumer electronics products in the annual complaint volume of 36.08% of the highest proportion of the number of complaints in the industry top. 3.15 International Consumer Protection Day is coming, "Game player rights" topic has become the focus of many media attention, game players as the game industry's direct consumer groups, its own rights and interests have been not very good protection or maintenance, even once the "player rights of no one to respond to" the embarrassing situation.　　This time, the author from the Web game, in-depth analysis of the root cause of the player rights and interests, but also to "protect the interests of the players" do a little contribution. The rise of the web game, for the game to bring a wisp of spring breeze, countless game workers for this, add to the production of web games. In fact, the web game is not a game of the form and content of innovation, it is only a breakdown of the existing game market.　　However, it seems that we do not think how to better develop web games, how to innovate on the basis of existing, create, we just think of the web game as a new emerging market, a huge piece of cake to be divided. China's web game industry from the birth to the present, will soon usher in the third year. From a few games, developed to now hundreds of games at the same time operation, the momentum of the rapid and incomparable.　　High-speed development of the industry will often appear a lot of abuses and problems, the web-game industry is also so, the web game industry behind the boom has been a lot of fatal problems, this list of problems will also give the player's rights and interests to bring great damage. 1. The content homogeneity is serious, the game quality is low, to the player is not responsible for the genuine and the cottage question has been tangled up the game development question, whether is the large-scale research and development company or the small research and development team, a theme uses to die. The current operation of the web game, a number of products with the same theme, change the picture and objects pictures.　　The same technology, the content of mutual plagiarism, lack of core competitiveness, products are eliminated by the market is inevitable. What a classic, what a different kind of game is boasted in one advertisement after another, when it is semi-finished, it is pushed to the market; again and again, the player comes down from a hopeful peak to the abyss of extreme disappointment. The introduction of the low quality game itself is not responsible for the players.　　[Page] 2. Operating company vicious competition, the propaganda means vulgar, causes the player to become the innocent victim to operate the company vicious competition, the vulgar propaganda means, the operation idea is backward, the practitioner younger, Hao has no sense of responsibility. The vicious competition between operators is the biggest cancer of industry development!　Not long ago the industry rumors of a company's products due to slow development, in order to be able to seize the first time the market, in the publicity and promotion of plagiarism other company articles, defamation of the same type of company products, vicious competition has become the biggest obstacle to the big web game market cake.　2009 China web game Fire, but its promotion almost all involved in the word "erotic". Although the press and publication administration in September 2009 reorganized online games, especially web game pornography, to investigate 71 gaming companies, 27 online gaming companies were warned to fix deadlines, and 10 online game principals were cautioned to talk. However, the promotion of pornography is still springing up, which has seriously affected the online gaming industry. Web game promotion means very vulgar, "erotic" phenomenon serious industry vicious competition, vulgar promotion means, the victim can only be players.　　Game manufacturer's mind does not spend on how to improve the quality of the game, but spent on the senseless vulgar vicious competition, hindered the benign development of the web game, and the player has become a scapegoat. 3. The operation team is irregular, the player complains, the reception and so on the question not to be reasonable effective solves the webpage game the low threshold characteristic, causes the game studio this glossary to be well-known. A simple web game, several people, a few months can be formed, due to the human and material resources of its subsequent operations are also subject to a great limit. The web game operation team does not have the traditional network game to perfect and is huge, some even complete customer service team also does not have, the player's complaint and so on also simply cannot receive the reception and the reply. What about the interests of players? Customer service quality Complaints Trend Map (photo source 315 consumer Electronic complaint Network) 4. Blindly pursue the interests, no sense of responsibility, completely disregard the interests of the player web game has been low threshold, low investment, high return for investors favored, but this also caused some manufacturers have a serious money worship, mercenary, Only the pursuit of short-term interests, regardless of the quality of the game products, this has not only the interests of the players, it is totally ignoring the interests of the player consumers.　　This is the development of the web game industry is very unfavorable, even can be said to be abnormal, seriously hurt the feelings of the players, the game industry's overall development and social image has also produced a very bad impact. Players spend a lot of money, hard to play the role of the game, overnight became garbage, or the server shut down for no reason, if you do how to feel? Server problem complaint Trend Map (photo source 315 consumer Electronic complaint Network) The thing in the world, the most fear is the loss of heart. When the promises of the game makers turn into bubbles again and again, when players are disappointed in the quality of the game over and over again, they once filled with enthusiasm and become cold. Players from the trust of the game manufacturer to doubt, from suspicion to the fundamental distrust. Mistrust means not focusing on you, not supporting you, but getting away from you.　　So, it is not the player who really drives away the player, but the impetuous game maker itself. The game manufacturer needs is the calm mind, the long-term goal, the tenacious spirit, needs is deep into the player, wants the player's thought, the anxious player's urgent, makes the game for the player, but does not play for the benefit. [Page] Guide the healthy development of the industry game supervision is imperative from the versionThe Department of the web game through the audit of the transport platform to today's SNS Community qualification management, from the Ministry of Culture of the cultural market to the rules of the web game today, the General Assembly of the upcoming session, the unhealthy atmosphere of the web game has been the attention of all sectors of the community. There are a few people who can still think about what to do now and what to do tomorrow. What will be gained the day after tomorrow? The game industry supervision is imperative review development team to dig the corner of the event, deep thinking game code leaked games, such as the game, which are inseparable from the interests of the drive.　　This kind of evil style is about to be stopped, and the supervision of the relevant government departments will be imperative. Economic interests and the quality of the game do not conflict, instead, they should be complementary.　　Only the content is rich, the quality is outstanding, can play the strong game, may be accepted by the player, the player accepts your game, also means that they are willing to pay for your game, willing to invest in, only accept more people, put in more people, can better reflect the value of the game, create more economic benefits. Traditional online game industry players complain about the serious problem is not only a web game, the traditional online game industry has a lot of problems.　　After 10 years of development and expansion of the network game, the industry order and the overall scale have made vigorous development, but in the protection of the players rights and interests still appear a lot of problems. China Consumer Association recently released information shows that the 2009 national associations at all levels to collect statistics to accept consumer complaints 636,799 pieces. On the basis of a 12.3% rise in 2008 over 2007, the number of complaints on Internet services rose by 38.9% in 2009, the 3rd in 2009, and the continued growth in Internet service complaints. Online complaints Trend Map (photo source 315 consumer Electronic complaint Network) in the past year, online games complaints continue to maintain a high rate of growth, collective complaints frequently, World of Warcraft due to the replacement of operators caused a series of disputes, Dungeons and Warriors seal, pilfer number and server problems are still serious, free games expensive, Network gambling and so on have caused many players dissatisfaction, have complained about the game environment damage. At the same time, the traditional letter of complaint continues to keep hot, and by all kinds of activities caused by the dispute complaints have gradually increased, become a new complaint hot spots, and operators of the replacement of the data will be the problem, but also caused by the Community's virtual property protection concerns. [Page] Many voices believe that the crux of the matter lies in the lag of China's online game legislation, and before many NPC representatives called for online game legislation. This is mainly a game of the establishment of the problem, last year Warcraft stopped serving for several months, indicating the loopholes in the management system.　　The existing laws and regulations are sufficient, the key is how to act as a matter of administrative. This year's two sessions, the representative proposed on the virtual property legislation as soon as possible: the introduction of any law, is because the problem after the emergence of the existing law can not be resolved, only the need for a new legal system. Network player rights of courseThere are no direct legal provisions, but they are not completely dissociated from existing laws. Therefore, it cannot be said that the problem is completely impossible to follow, but not perfect.　　It is gratifying that the law on consumer Protection, which is being amended, has already taken this issue into account. Consumer protection is difficult to solve the problem of why consumers are difficult to defend rights? The author from the consumer council learned that the consumer is difficult to defend the main reasons for the following: First, the current legal supervision of the Internet system is not perfect game players in consumer behavior and transactions are based on the network to complete, enjoy the service is also immaterial. The protection of virtual property is an inevitable trend of social development, and relevant authorities have been using administrative means to protect the rights and interests of consumers and enterprises in recent years.　　However, when the industry has developed to a certain stage, only relying on administrative means is not enough, especially the protection of virtual property, consumer groups especially hope and need the active participation of the judiciary, for the development of industry to provide more legal protection.　　The second reason is that the online games market is immature from the whole game industry, the whole network game industry is also in a start-up stage, the domestic game market has many irregular places, some technical problems are difficult to solve. The third reason is that some players like to use the plug-in software opportunistic part of the consumer in the game process, there is too strong to win speculative psychology, the use of some plug-in software, this behavior not only undermines the fairness of the game, but also hurt the interests of operators.　　Plug-in as a non-game software developers outside the Third-party production, the modification of its software will destroy the game data, serious can cause the game server important resources damage, loss, damage to the game balance, resulting in the loss of users, greatly damaging the game's entertainment. So the game operators will spend a huge amount of material and financial resources used to combat the plug-in, but this has led to its inability to concentrate on improving operational capabilities and development technology, the entire industry will not be able to develop the technology development capacity, because of the large number of user losses and complaints caused by plug-ins, affecting the stability of the [Page] Recently, with the two meetings, various proposals as in the past.　　One of the proposals on the game is caused by the vast number of players of concern and hot discussion. QI, chairman of the National CPPCC, ran a food group, said: "Close all social internet cafes, the government office a total of internet cafes." QI members that: "Internet cafes derived from a variety of social problems, has become a social disease, for the disease, it should be under dose." "The Qi" closes the Internet café proposal to arouse the widespread concern National People's Congress representative, Chongqing Mobile General manager Shen Changfu in its this year's two meetings proposal, may consider to the network language according to certain standard classification, some bad language can also directly shield. He also suggested that the network game can be considered open time, to curb the bad wind of indulging in online games. The idea of "online games are open for a period of time" also causes hot talk of other CPPCC members, such as "Internet addiction" and youth anti-addiction.Media。　　The core point of these proposals can be summed up in one point: how to protect minors from online games "infringement". Protecting minors is important, but for an increasingly large group of online gamers, this is clearly not enough.　　At present, there are many problems outside the protection of minors in Chinese online games which need people to pay attention to. In recent years, China's online game development continues to maintain rapid growth, China has more and more people become users of online games.　　In the development of the network game industry, its problems are far more than the protection of young people, we need more and more diversified game proposals, in order to play the network game industry can really support the development of China's cultural and creative industries an important part. PostScript: 315 As an international consumer protection day, not the end, but should be the starting point. About the net Game player or the net swims the consumer rights and interests protection also needs the bigger strength and the more perfect legal safeguard system. With the state departments of the game industry attaches importance and effective guidance, the online games industry will be more stable and orderly direction of development, and the player rights will also become available to investigate, according to the laws.